Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. The post Facebook Updates News Feed Algorithm appeared first on Ignite Social Media - The original social media agency.
Facebook Testing New Multiproduct News Feed Ads
NOVEMBER 16, 2016
Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Readers: Have any of these ads made their way into your News Feeds ? Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers Videos
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
News Feed Updates. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. How does this impact advertisers? News Feed Updates.
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Marketing messenger Messenger Platform Messenger Platform v1.3
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? Who you target and how many people you target will influence your Facebook advertising cost.
The 6 Sweetest Facebook Advertising Features Right Now
Convince & Convert
APRIL 13, 2017
With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
But as more and more brands join Instagram and the feed becomes more competitive, it can be harder to stand out. Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Facebook’s Marketing API.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
It’s no secret that digital advertising has gone mobile. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. So if you are looking to drive conversions and customers from Facebook advertising, it’s clear that you must think mobile-first. In mobile advertising, location is often the strongest signal of consumer intent. So be sure to optimize your Facebook advertising for call conversions.
How To Think About Mobile Advertising
JANUARY 16, 2015
Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. advertising. content marketing.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. From a brand perspective, it is unquestionably going to become more complicated to market on Instagram.
8 Questions to Answer Before You Pay to Advertise Your Business
Techipedia: Tamar Weinberg
MARCH 20, 2012
So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Some advertising campaigns are meant to be flighted.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. With the latest update, Facebook has put emphasis on the fact that people use the Facebook News Feed to stay updated – not only about their friends but also about what’s happening in the world.
Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
JANUARY 20, 2017
Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. So it’s understandable that some marketers–especially those that rely heavily on Facebook for generating a large volume of website traffic–would be worried. So what’s a marketer to do?
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. The social advertising platforms are more likely to serve your ads to those who are likely to engage with them in the first place.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
Facebook’s advertising volume has reached a point of diminishing returns. What Facebook’s changes mean for advertisers. Digital marketers, take note: Zero growth in ad load means that it’s more important than ever for your ads to be relevant, engaging and shareable. Marketers need to be creative to captivate consumers who are already saturated with content. But users might be resentful of ads masquerading as real content in their News Feeds.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers
MARCH 21, 2013
Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. I’m personally moving everything over to Feedly, due to the fact they have iOS and Android apps.
Online Video Is Just As Expensive As TV Advertising
MAY 8, 2014
You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper? It''s also about more than advertising. to do something more than simply advertise. Brands need to feed that beast at a voracious pace.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
This blog will be similar to our News Feed FYI blog.). Clarified calculations: We’ll clarify some calculations to make sure they reflect how our products are being used by advertisers. This update does not impact News Feed distribution or Page Insights.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. The Key to All of My Facebook Marketing is Pages & Interests. Or more specifically, Facebook Advertising.
Twitter Huddling With Potential Advertisers for Thursday Night NFL Streams
JUNE 23, 2016
A source told Wagner the packages are priced at $2 million to $8 million per advertiser, depending on ad quantity and placement (in-game versus pregame or postgame), and vice president of North American revenue and global revenue strategy Matt Derella told Wagner in an interview that Twitter aims to sell 10 to 15 of those ad packages. According to Wagner, advertisers will be able to add branding to these feeds.
General Motors and Logitech Dominate the #CES2016 Feed
Convince & Convert
JANUARY 11, 2016
We are only a month away until the Iowa caucuses take place, and local TV stations are being flooded with campaign advertisements starring our favorite GOP candidates. Tech: #CES2016.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
Instead, they make a good portion of their income – and in some cases all of their income – through good ol’ advertising. I haven’t accounted for BuySellAds fees because it’s more interesting to see what advertisers are willing to pay directly for a site.
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay. Content marketing is king.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing
Facebook Offers Brands a Revamped Offers Experience
AUGUST 30, 2016
Coupon codes: Advertisers will be able generate unique coupon codes for each person who claims an offer (coming soon). Offers ads appear in people’s News Feed in the Facebook mobile application and website. Advertisers can see how many offers have been claimed in ads reporting.
Social Media Marketing Tips For 2017
The Realtime Report
FEBRUARY 11, 2017
Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Research shows that in 2016 14% of marketers tried live video in their campaigns.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways.
Save Time and Effort With Facebook Saved Audiences
NOVEMBER 23, 2016
Advertising/Marketing Facebook Ad Targeting age Algorithms Behaviors custom audiences Elite SEM gender Google Analytics Income Interests Jackson Salzman Lookalike Audiences News Feed power editor Purchasing Habits Saved Audiences Targeted Ads
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
Advertising. As always, a healthy portion of Facebook’s conference call to discuss its third-quarter-2016 financial results revolved around advertising. We know that marketing shifts take time. So we’ve built up a large base of advertiser demand. News Feed.
While We’re Going After Fake News, How About Ad Scams, Too?
DECEMBER 28, 2016
in the wake of the 2016 election over fake news that has made its way into Facebook’s News Feed. For instance, an ad recently ran in Facebook’s News Feed that purported to be a BBC News story on energy switching. Between fake ads and clickbait , digital advertising is looking like the Wild West. Most recently, BuzzFeed discovered that a Chinese conglomerate advertised dresses at too-good-to-be-true prices. There has been quite a stir lately in the U.S.
Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Facebook’s numerous changes to its algorithm have many marketers scratching their heads. If that doesn’t make your heart stop, you’re probably not a marketer. Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? With the social network changing the content users see every few months, every business is scrambling to keep up.
47 Social Media Statistics to Bookmark for 2017
FEBRUARY 27, 2017
That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. To help you out with your current marketing and social efforts, we’re going to get you up to date on the newest stats and trends within the social media world.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. return on investment on Facebook advertising.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?