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How Multi-Advertiser Ads Work

Jon Loomer

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. Here are examples on Instagram (on the left) and Facebook (on the right).

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Facebook Tests New Topic Exclusions for Advertisers Within News Feeds

Social Media Today

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Update Your Meta Advertising Assumptions

Jon Loomer

You’ve been advertising for years. You were running Facebook ads before they were Meta ads. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. Sometimes, I’d only run ads on news feed.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

The person watching the video also needs to convert on your advertising objective within 24 hours. The assumption is that this doesn’t include any of the feeds, among other placements. Assuming that this doesn’t include feeds, of course, I have to wonder why that’s the case. Let’s simplify this.

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Facebook News Feed Update: Now What?

Jon Loomer

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Facebook wants you to see more stuff from people. Posts that get long, thoughtful replies will get priority in your feed. So… Now what?

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Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Don't Panic. Recommended.

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