The Realtime Report

MAY 5, 2014

Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch).

Mobile 172

Mobile News Social Media Video 172

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Advertising 128

Advertising Features Facebook CPA 128

The Realtime Report

MARCH 21, 2014

Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile. Twitter users will access the platform via mobile. 25% during live events.

Social Networking 170

Social Networking Mobile Statistics Twitter 170

Jon Loomer

NOVEMBER 9, 2022

I know that advertisers will want the ability to target their email lists. These are mobile device IDs. There is a long list of potential events that you can choose from. You can create audiences based on Page View or one of several standard events. For more info on the events, here is some documentation from TikTok.

Eventful 207

Eventful Engagement Organization Groups 207

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

Ignite Social Media

AUGUST 10, 2016

Mobile Game Ever according to Survey Monkey. Many have been quick to pivot and jump on the bandwagon, for instance, Yelp quickly added a Pokestop filter to their mobile app. However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Offer Rewards.

Eventful 60

Eventful Engagement How To GPS 60

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. Don't worry! Give it up.

Mobile 68

Mobile Brands Data Analytics 68

Socialmedia.biz

JUNE 8, 2018

Some of the topics that will be discussed include influencer marketing, chatbots, audience growth, and social advertising. There will be multiple Masters Training Workshops, track sessions and other events. The post Top 10 social media conferences and events in 2018 appeared first on SocialMedia.biz. Social Media Camp .

Conference 79

Conference Eventful Social Media Microsoft 79

Twist Image

MARCH 23, 2011

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). Which type of advertising has the most impact on buying decision?

Advertising 111

Advertising Types Influencer Instant Messaging 111

Sherrilynne Starkie

DECEMBER 22, 2013

Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Social media for health. User focus. Marketing integration. Paid vs. earned content. Handheld devices.

Trends 276

Trends Survey Study Metrics 276

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

Eventful 127

Eventful Social Media B2B Conference 127

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile Reputation 279

Ignite Social Media

JANUARY 28, 2019

Within ads manager, Facebook requires advertisers to select an advertising objective. App Installs: Get more people to install your app, optimize for app events or attract your highest-value customers with value optimization. Event Responses: Event response ads can be used to promote awareness of your event and drive responses.

Facebook 138

Facebook Construction Advertising Eventful 138

Twist Image

JULY 5, 2016

Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. Advertising spend has increased over time.

Advertising 56

Advertising Course Industry Engagement 56

The Realtime Report

FEBRUARY 24, 2014

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

News 164

News Publishing LinkedIn Social Media 164

Sprout Social

MAY 11, 2023

Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. Take Message Spike Alert notifications connected to Sprout’s Smart Inbox.

Reputation 129

Reputation Tools Brands How To 129

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. But following are a few highlights: Various mobile app actions. Mobile App Actions Conversion Value. Instead of Button Clicks: Link Clicks, Event Responses or Offers Saved. Amount Spent.

Metrics 162

Metrics Facebook Sample Samples 162

Social Media Strategies Summit

MAY 25, 2021

When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Think Mobile First. About 83% of social media usage is on mobile, so use vertically oriented images and videos, include subtitles on videos, and share simple graphics.

Communities 233

Communities Engagement Facebook Authentication 233

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Holistic media and commerce.

Content 253

Content UGC Community building Hotels 253

Saying It Social

FEBRUARY 11, 2015

In case you missed our Google Partner Connect Live Stream event, check out our recap with our major takeaways from speakers Todd Rowe and Fred Vallaeys about digital marketing and advertising for your small business! The post Digital Success for your Small Business appeared first on.

Small Business 100

Small Business Adwords Mobile Advertising 100

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. Cyber Monday, Black Friday and online holiday ecommerce sales.… either you are ready or you’re not!

Social Media 165

Social Media How To Marketing ROI 165

Jon Loomer

JUNE 30, 2017

Click engagement often confuses advertisers. When promoting a link to an external website, advertisers regularly misunderstood a click to mean any click to their website. This way, advertisers will see not only how many people clicked their outbound link, but how many actually made it to the landing page.

Metrics 160

Metrics Engagement Facebook Advertising 160

The Realtime Report

FEBRUARY 3, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.

Foursquare 150

Foursquare News Social Media Twitter 150

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Dynamic Ads make advertising infinitely easier, particularly for e-commerce websites with hundreds or thousands of products. This also applies to showing ads to users who purchased a flight.

Hotels 113

Hotels Travel Facebook Advertising 113

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. Build customer loyalty.

SMS 106

SMS Strategy Marketing How To 106

Hootsuite

OCTOBER 8, 2020

Snapchat stats in 2020 show that most Snapchatters are logging onto the social media platform for social purposes, rather than for current events updates. One of Snapchat’s original mobile shows , “Endless Summer,” was watched by 28 million people in 2019. Snapchatters are 20% more likely to make purchases on mobile.

Social Media 145

Social Media Statistics Marketing Reddit 145

Proactive Report

MAY 9, 2014

LinkedIn gets this – now you can share images on LinkedIn directly from your mobile device. It’s might even be worth more than the money you’re paying on other sites to advertise your jobs. And we process visuals much faster and retain the message better when an image is part of the package.

LinkedIn 58

LinkedIn Mobile Conference Energy 58

The Realtime Report

DECEMBER 16, 2013

Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch). Social Media News Ticker Facebook Instagram Instagram Direct Twitter Twitter Mirror'

News 156

News Instagram Social Media Twitter 156

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 128

Trends Twitter Hashtag How To 128

Mindjumpers

DECEMBER 6, 2013

Based on surveys showing that people prefer links to articles about current events, Facebook will put a bit more focus on articles and make the algorithm better at distinguishing between relevant news versus a meme photo. Especially on mobile. What does it mean for brands? Similar Posts: Facebook Updates News Feed.

Feed 222

Feed Feedly News Meme 222

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

agora pulse

MAY 30, 2019

The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. What do consumers think about being marketed to this way? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users.

Social Media 129

Social Media Survey Social Media Management Instagram 129

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. The highlights: 60% of Twitter users access the microblogging platform on mobile devices. Is your brand advertising on Twitter? days ( CNET ).

Twitter 169

Twitter Brands Microblogging Statistics 169

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

Social Media 100

Social Media Trends Mobile Social Networking 100

SocMed Sean

MAY 30, 2018

From online applications to active accounts on job sites like Indeed and Career Builder, to mobile-friendly career sites and social media presences— all of these are part of a larger HR strategy to reach a wider audience of potential employees without an extravagant addition to cost. Separate Departments.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232