The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. I like him.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. You have time to actively engage with the speakers, join breakout groups and workshops or just join us all for evening events and a morning power-walk. It’s a hard thing to beat into a marketer’s head sometimes. That content written by “amateurs” or worse yet “engineers” is not worthy of publication.
Facebook Updates Calls to Action on Pages, Recommendations, Local Events
OCTOBER 19, 2016
The social network Wednesday introduced updates to recommendations , local events and call-to-action buttons on pages for local businesses. Facebook’s events bookmark was also revamped to enable users to browse event recommendations by popularity with friends or past connections with similar events, and the social network said the new events dashboard will begin rolling out in the U.S. “in
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Anything from a cleanup job at a local park to coverage of one of the many political debates we’ve been seeing lately could be featured to show the event’s progress. Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. When done right, all evidence points to “yes.”
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. On the flip side, advertisers often aren’t willing to spend enough budget to provide results. Experiment.
12 Questions When Considering A Hybrid Event
MARCH 14, 2011
Hybrid events, face-to-face experiences with a live streaming component for remote attendees, should be the norm. 12 Question To Consider About Hosting A Hybrid Event. Do we have a budget to broadcast the event to our members and potential members? Can we use one of the free platforms that contain advertising? Then you can brand the page with event information.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Events. Sign Up.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Connections (with your Facebook Page, app, or event).
How to Track Offline Events with Facebook Ads
NOVEMBER 4, 2016
Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Offline Events change all of that. Create an Offline Event Set.
Advertising Flight 2020: Destination “The Future” @whartonfoa #whartonfoa – The Wharton Future of Advertising Program’s Advertising 2020 Project
Blue Focus Marketing
FEBRUARY 21, 2013
The following post by Cheryl Burgess ( @ckburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. Your mind wanders in the silence of the night, and you begin to reflect on how lucky you are to still be a cutting-edge advertiser in a cutthroat world. Advertising & Mktg.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. And I also talk a lot about the type OO (output only) person you avoid at cocktail receptions and networking events. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. But to say. No one.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.
Facebook Debuts App Event Optimization, Extends Dynamic Ads, Canvas to Apps
JULY 18, 2016
Facebook announced Monday that it will extend its dynamic ads and Canvas ad product to applications, along with launching a new product, App Event Optimization. Through App Event Optimization, advertisers can deliver ads to the people who are likely to take valuable actions within their apps. Businesses such as mobile commerce and gaming apps are seeing success.
Does Advertising Even Work Any More? Of Course It Does!
JULY 5, 2016
Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. Everyone is entitled to their opinion, so here's mine: Advertising is alive and well. Advertising isn't engagement.
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. For example, if you are running an advertisement for office supplies, market to office admins and receptionists who are likely to purchase the products rather than anyone in the working population.
How to Engage Event Attendees with Pokemon Go
Ignite Social Media
AUGUST 10, 2016
However, one of the most fascinating topics for me has been the conversation around how to incorporate Pokémon GO into event marketing. Meaning, how can conference and event planners incorporate the game into their meetings to keep attendees engaged? Pokémon hasn’t officially opened the game up for advertising or sponsored activities yet but, here are a few initial ideas.
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Since Instagram launched advertising on its platform in 2015, Instagram ads have driven more than one billion user actions. In the U.S., music.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based). MyLikes.
Digital Advertising Just Got Worse (If You Can Believe It)
JULY 11, 2014
While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? It was the ability to put advertising only on sites that were relevant. It is growing, and it is as dominant (if not more dominant) than TV advertising.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. So…they bought the page. Really.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? Do you advertise on the TV or the iPad? Or #TheVoiceAu.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
This infographic outlines some of the tactics and observations that help small businesses advertise. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses? Postal Service. What are the most used marketing tactics used by small businesses?
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. Facebook offers a range of advertising vehicles too, to suit the needs of most brands: Sponsored stories – Research shows that people don’t want to be sold to on social networks. Using any of the advertising vehicles will expand reach exponentially.
8 Do’s and Don’ts of Social Media Live-Streaming
Ignite Social Media
AUGUST 9, 2016
Make sure to check with the venue, location or event coordinators ahead of time so when you show up there are no surprises. If you have an outdoor event, make sure you have a plan to go indoors if it’s an option. Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. The Do’s. Do Check Your Connection.
How to Nail Seasonality in Your PPC Advertising
Convince & Convert
MAY 13, 2016
It might be tough getting into the summer-lovin’ mindset when you’re still carrying jackets and umbrellas, but to make the most of your PPC advertising, heed these insights. Don’t forget about those one-day holidays or events either. Digital Marketing ad strategy advertising holidays pay-per-click PPC strategy seasonalityIt’s best to start early. Images are powerful.
What Type Of Advertising Has The Most Influence?
MARCH 23, 2011
That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. That's a pretty powerful testament to the strength of television advertising. The report sheds some light into how deep the chasm is between traditional advertising and the newer channels as well.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.
CES 2017: Twitter, CTA, Conversable Team Up on CES Twitter Guide
JANUARY 3, 2017
Starting a direct message on Twitter with @CES will give users access to the new CES Twitter Guide, where they can access information on top hashtags, company booth and event locations, speaker schedules and answers to frequently asked questions, as well as connect with the CES social team for “human assistance.”. 4 through 6 at 4:30 p.m. PT/7:30 p.m. The Verge (@verge) December 28, 2016.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. What do you think about the new ability to advertise with Twitter, and if given the opportunity (and budget) would you?
The Advertising vs. PR Debate Won’t Exist in 30 Years
SEPTEMBER 18, 2012
In my mind, the whole advertising versus public relations, and sometimes interactive (or social media, if you prefer) debate about which discipline owns what will not exist. I walked away from the USA Today event with two other critical points. Where do you think the advertising, PR, interactive debate will be in 30 years? Marketing. Why the Debate Will End.
Social Media Events Calendar and Advice Guide
Convince & Convert
AUGUST 25, 2011
The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1. Your experience level and it’s fit with the event.
Unique Advertising Options Worthy of Turning Heads
SEPTEMBER 19, 2013
Every day we are exposed to thousands of advertising signals whether it’s during the time we’re watching television, browsing the Web, commuting to work, or even the logos on our apparel. Alternatively, New York taxi advertising , for example, places ads on top of those small billboard-like areas which get in front of millions of eyes each day. Takeaway.
The 3-Pronged Facebook Advertising Strategy That Cut Lead Costs by 80%
MARCH 19, 2015
However, the best part about Facebook advertising is that the platform gets smarter the longer you work inside it. Not that selling stuff on Facebook cannot occur – its just that as a social network, its far more natural to use Facebook advertising as a way to capture a lead, which you can them convert into a sale later on. And best of all, all this data makes YOU a better advertiser.
Three Ways to Pitch Journalists—and Get Results
FEBRUARY 7, 2017
Related Stories New Influencer Marketing Research Has Four Key Findings A Simple Way to Craft Better Awards Submissions Working With Influencers to Make Your PR Event a Success. Communication Media Relations advertising columnist chicago sun-times influencer relations michael smart prsa blog prsay sara rudeThere are three easy ways to pitch journalists and get results every time.
4 Brand Opportunities for Instagram Stories
Ignite Social Media
AUGUST 31, 2016
Live Event Coverage. Covering live events is another fantastic opportunity for brands to show users a unique glimpse of their organization. Stories are especially great for showcasing ample live event content without overwhelming your users’ newsfeed with too many images. The idea is showing coverage of an event to those who are interested but may not be able to attend.
Facebook 360 Photos: The New Frontier of Hyper-Engaging Content
Ignite Social Media
JULY 5, 2016
From universities that have entire campuses to show off, to major new sources that have whole cities, states, or countries to explore, and even live events where tens, or hundreds, of thousands of people are gathered to celebrate (say, Sir Paul McCartney ), a quickly captured 360 photo can allow folks who weren’t there themselves to feel nearly as if they were. That is, until now.
Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events
OCTOBER 12, 2016
Facebook announced the dates for its next F8 annual developer conference, but what happened to Flight , Twitter’s similar event for mobile developers? Flight had taken place in October the past two years, but Twitter director of communications Will Stickney confirmed to Kurt Wagner of Recode that the social network shifted its focus to smaller, local events for developers. Stickney shared the following statement with Wagner: We heard feedback after last year’s Flight conference that small, more intimate events are where our developer community is seeing the most value.
The Importance of the Facebook Pixel
FEBRUARY 9, 2017
I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. People who executed certain events X number of times or valued at X dollars. Standard Events. With Standard Events , you can inject a little bit of extra code on specific pages to tell Facebook that a general type of event happened.