Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 260

Facebook Applications Yahoo Social Networking 260

The Realtime Report

AUGUST 16, 2021

Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications. Use Facebook ads to target your consumers, & based on the geographical data, create the proper customer profile.

Strategy 172

Strategy Marketing Guidelines Review 172

Twist Image

APRIL 24, 2016

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. The true state of digital advertising.

Advertising 40

Advertising Automotive Retail Mobile 40

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

agora pulse

MARCH 20, 2017

If you have been paying attention to Facebook lately, you might have noticed there are some new types of posts available on Facebook. In this article we will review how to use Facebook Canvas, as well as why you would want to use it in the first place. Why Use Facebook Canvas? Why Use Facebook Canvas? Text block.

Facebook 122

Facebook How To Comparison Mobile 122

Bill Hartzer

OCTOBER 13, 2011

Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.”

Engineering 120

Engineering SEO Mobile Report 120

Social Media Marketing

FEBRUARY 8, 2021

SEM SEM or Search Engine Marketing covers both paid and free methods of search engine traffic to your website. It includes both PPC (Pay-per-Click) and SEO (Search Engine Optimization), also used side-by-side for keyword traffic. Sites like YouTube, Facebook, Twitter are perfect for video marketing.

Types 90

Types Marketing SEO Affiliate marketing 90

Twist Image

AUGUST 2, 2013

Facebook is just getting started. But that''s not the reason you should reconsider what Facebook can do. In the past few years, Facebook has made some significant moves that have placed it on a course for a more expansive offering. The big new thing about Facebook. That may come as a shock to some. Why this is a big deal.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

MAY 17, 2012

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. It's all very silly, isn't it? Media is just media. It's doubtful. Where else to put your money.

Facebook 107

Facebook Automotive Press Release Banking 107

SocMed Sean

JUNE 23, 2017

He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! This expectation holds true for mobile apps, as well.

Organization 182

Organization Mobile Apple SEO 182

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

The Realtime Report

JUNE 16, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Facebook 11.0 Facebook 11.0 Related Stories Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0,

News 175

News Instagram Social Media Twitter 175

Twist Image

DECEMBER 9, 2016

all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Content marketing will replace advertising? I hate advertising. Advertising sucks.

Advertising 40

Advertising Mobile Journal LinkedIn 40

Hootsuite

JANUARY 30, 2020

billion mobile phone users , up 2.4% trillion hours using mobile phones over the past 12 months. Facebook still dominates. Despite various challenges over the past few years, Facebook is still topping the charts when it comes to social. Facebook has seen a few audiences decline over the past year too. billion to 3.8

Social Media 145

Social Media HootSuite Report Advertising 145

Twist Image

JANUARY 31, 2014

Facebook is looking smarter than ever. It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. Not Facebook. Everything happens within Facebook.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Sherrilynne Starkie

MAY 11, 2013

According to the Pew Internet & American Life Project , for the first time ever, more than 50% of older people are internet users and an even higher share have mobile phones. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Related articles.

Travel 295

Travel Mobile Newsletter Project 295

The Social Media Incubator

DECEMBER 22, 2014

This is the mantra of social networks in today’s digital advertising age. As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Pay to play. While that continues, you can almost count on 2015 bringing more of it. Google Plus gone?

Marketing 182

Marketing B2B Engineering LinkedIn 182

Webbiquity SMM

JUNE 21, 2022

A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more. Moreover, brands today can use their websites to build a community around their product or service. Conclusion.

Influencer 288

Influencer Brands Policies Privacy 288

Twist Image

FEBRUARY 13, 2013

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?"

Advertising 80

Advertising Adwords Publishing Guidelines 80

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Have a local radio spot? There are a few stipulations.

SMS 192

SMS Facebook URL StumbleUpon 192

Bill Hartzer

JULY 22, 2010

. * Significant experience in, and understanding of, development and application of strategy, marketing communication planning, interactive design and consultation, creative development and execution, advertising, media planning, business analysis, and market research. * Facebook: [link]. Tags: Search Engine Marketing Jobs.

Engineering 100

Engineering Marketing Skills Analysis 100

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). Facebook introduced video; then Instagram introduced video. Instagram introduced Stories; then Facebook introduced Stories. Will Instagram eventually just become Facebook? What happens when Facebook overtakes YouTube once and for all? Click To Tweet.

Social Media 154

Social Media Consultant YouTube Instagram 154

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. YouTube and You Tube Advertising. Facebook vs. YouTube.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Twist Image

FEBRUARY 2, 2012

There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing , I think Facebook is going public because it needs to now compensate those who have built it to become the impressive empire that it truly is. Facebook's challenge comes from its size.

Facebook 108

Facebook iPad Apple Mobile 108

Bill Hartzer

MAY 26, 2010

From the business owner whose daughter is helping her learn to use “Happy Face” (aka, Facebook), to the one who doesn’t believe people go online to look for a barber, it’s clear – there’s still a Great Divide. Each episode will showcase a different component of online advertising – mobile, social, search and more. Mobile apps?

Small Business 87

Small Business Advertising Nielsen SMS 87

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. By now, we’ve all heard of Social Media. Even Instagram is getting a foothold in the business niche.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Adam Sherk

NOVEMBER 20, 2014

Mobile – with mobile averaging 40% of total traffic and continuing to grow, some editorial teams are modifying their writing style to be shorter and more succinct to make the content more digestible on mobile devices. Related posts: Google Buzz and News Sites: Good Potential But Facebook Still the Better Play.

Sites 278

Sites Google Syndication Template 278

Ignite Social Media

DECEMBER 13, 2018

LinkedIn’s engineers describe how they did it here : worth a read if you are interested in how algorithms are fine-tuned! Another update, reported by TechCrunch , noted that LinkedIn is testing Facebook-style reactions & Stories for the platform. The proposed new options include: clap, insightful, hmm, and support.

LinkedIn 130

LinkedIn Features Engagement Proposal 130

Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. That’s more than Facebook (69% of American adults). Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Over 70% of YouTube views are on mobile. How are they using it?

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

OCTOBER 27, 2020

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.

Report 145

Report Social Media Yahoo Analysis 145

Twist Image

FEBRUARY 7, 2014

It''s not all about what the mobile experience will be about. We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). Advertising is a vertical, but marketing becomes horizontal. The one screen world. That is the question.

Mobile 104

Mobile Analytics Conversation Engineering 104

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110

Marketing YouTube Overview Instagram 110

Ignite Social Media

MARCH 25, 2021

Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Paid advertising on social media was still 4 years away. I sat down with a friend to flesh it out and then brought it to my business partners in the advertising agency for which I worked. So we were very early. This is so much fun.”

Social Media 172

Social Media Advertising Team Hubspot 172

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Marketers will find new ways to make native advertising less promotional and more relevant.

Video 70

Video Marketing Case Study Mobile 70

Harp Interactive

AUGUST 26, 2010

75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Facebook) – 84% using. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Methodology.

Study 285

Study Social Media Survey Conference 285

yMarketingMatters

MARCH 9, 2015

FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. Just DOWNLOAD it from the App Store : “Facebook Ads Manager” NOTE: It’s currently only available for iOS. Mobile Video.

News 100

News Social Media Mobile Notification 100