Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. There are tons of ways to target folks on Facebook.

Trending Sources

The Truth In Digital Advertising

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There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year.

Display Advertising Is A Failed State

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Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later.

Digital Advertising Is The New Mass Media

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I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. digital advertising. facebook.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells. As we said before, Facebook has now largely solved the optimization challenge for you. Keyword <> Facebook interests (2007-11).

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The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution.

Great Advertising (From An Unexpected Brand)

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Stunning Cannes-worthy advertising? Great advertising acts as an engine to transmit brand information. In a world of Facebook and Twitter many will argue that you need hashtags, content marketing and a bunch of followers to get people buzzing about this product. facebook.

Native Advertising And The Trouble It Will Cause

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It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. There's no need to rehash the trouble with banner advertising. Enter native advertising. Enter "native advertising." advertising.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise.

How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. That information is what drives the search engines to small businesses. ” For instance, you are chatting with a family member on Facebook. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? That is just one way Facebooking and Search Engines can work together.

Leaving Facebook

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Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Your Facebook marketing is probably at 1%.

The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.

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Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. We want to work with partners to evolve our current formats— Facebook Live , 360 video , Instant Articles , etc.—to

Are Most Advertisers Asleep At The Wheel?

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Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Advertising is hard.

Search Engine Optimization: 5 Important SEO Ranking Factors

Bill Hartzer

Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. Search Engine Optimization

Content Marketing And The New Advertising

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I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. facebook. search engine watch. the truth about search engine marketing. Tags: advertising podcast.

Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast

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He's a phenomenal speaker and the author of many bestselling business books, including Duct Tape Marketing , The Referral Engine , The Commitment Engine , Duct Tape Selling and the recently published, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization?

The End Of Advertising (Easy There)

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all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? I hate advertising.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

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Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend?

How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Facebook answers with its own version.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion in the prior-year quarter, and Facebook said ad revenue grew by more than 50 percent in all regions of the globe.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

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How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

The “if this” part of the equation is a trigger like “when I’m tagged in a photo on Facebook” or “I send a tweet on Twitter”. The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Search Engine Marketing

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group.

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Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Why Facebook’s Graph Search Is A Very Big Deal.

The Ugly Truth About Business Models And The Advertising Scapegoat

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You can cry that Search Engine Marketing is loosing its efficacy (I'd still argue that point), but you have to be able to respect what Google did. It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. facebook.

The Amazon That You Don't See (That Google And Facebook Are Watching)

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A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst. From the piece: "Amazon's advertising business is growing fast enough that it threatens the dominance of Google and Facebook , according to BMO Capital Markets. The company's ad business is 'gaining significant momentum' and will take market share from Google, Facebook, and others. it's easy to look at Facebook.

The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. First and foremost, Facebook only works with a select group of partners.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. Developers: What are your initial thoughts on the new features for Facebook’s Analytics for Apps?

5 Ways to Improve Your Online Shareability

Unspoken

Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. Use Facebook Authorship. Using Facebook Authorship makes it seamless though and improves your odds that people will find you.

Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Bing (or Windows Live), and smaller PPC search engines.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

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Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google.

Turn Your Brand Into A Commitment Engine

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He has authored three bestselling business books, Duct Tape Marketing , The Referral Engine and his latest, The Commitment Engine. facebook. the commitment engine. the referral engine. advertisingpodcast blog blogging brand businessbook davidusher digitalmarketing ducttapemarketing facebook itunes johnjantsch marketing marketingblogger marketingpodcast onlinesocialnetwork podcast podcasting smallbusiness socialmedia thecommitmentengine thereferralengine

Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Facebook: 955 million active users. via Search Engine Land. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” Twitter’s mobile advertising revenues in the US will total $129.7

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. Now there is a great deal more available in terms of competitive products from other search engines like Bing.