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Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. But guess what?

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Display Advertising Is A Failed State

Twist Image

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). brand.

The Truth In Digital Advertising

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There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. There are tons of ways to target folks on Facebook.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

Seeing the forest from the trees, the smart Facebook advertiser no longer salivates like happy dogs hearing dinging bells. As we said before, Facebook has now largely solved the optimization challenge for you. Put the money in the machine and Facebook itself does the optimization. Keyword <> Facebook interests (2007-11). Sounds like a bunch of mumbo jumbo?

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Digital Advertising Is The New Mass Media

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I was there in the beginning of online advertising. Those were the days when the idea that brands could pay to rank on a search engine seemed both foreign, and like the search engines were poisoning the well. Real advertising. Digital advertising is now a $50 billion dollar business. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. Seeing brands wake up to the possibility that advertising can be something a whole lot more relevant than the traditional 30 second spot.

The 5 Most Important Questions to Ask Prospective Facebook Ads Clients

SocialTimes Facebook

So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. They had tried LinkedIn ads for a few months with zero conversions, then thought Facebook ad targeting was the magical solution. My experience is that the higher one spends, the more they tend to understand how online and Facebook marketing works. Upwork

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. That’s why today we’re announcing a new program to establish stronger ties between Facebook and the news industry. Facebook will also team up with organizations including the John S. and James L.

The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? How can Facebook be used to support an SEO strategy? running Facebook ads).

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Great Advertising (From An Unexpected Brand)

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Stunning Cannes-worthy advertising? Great advertising acts as an engine to transmit brand information. In a world of Facebook and Twitter many will argue that you need hashtags, content marketing and a bunch of followers to get people buzzing about this product. " It''s a lesson that advertisers, presenters, brands and more could learn from. facebook.

Native Advertising And The Trouble It Will Cause

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It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. There's no need to rehash the trouble with banner advertising. Do yourself a favor and don't even bother to look at what the average clickthrough rate is on this type of advertising. Enter native advertising. Enter "native advertising."

Leaving Facebook

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Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work.

How A Search Online Is Connected To Facebook

Small Business Mavericks

We have been hearing a lot lately about Facebook. Most of us understand basically what Facebook is. That information is what drives the search engines to small businesses. ” For instance, you are chatting with a family member on Facebook. After you get off Facebook, because you trust that family member, you are going to do a search for that particular company, right? That is just one way Facebooking and Search Engines can work together. What it means to individuals as well as businesses. That is correct. Right. Start a fan page.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. Postal Service. What are the most used marketing tactics used by small businesses?

Search Engine Optimization For Growth With John Jantsch - This Week's Six Pixels Of Separation Podcast

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He's a phenomenal speaker and the author of many bestselling business books, including Duct Tape Marketing , The Referral Engine , The Commitment Engine , Duct Tape Selling and the recently published, SEO for Growth - The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs. Admittedly, when I saw that John was publishing a book on search engine marketing, my first reactions was, "what year is this? So, what is the state of search engine optimization? facebook. the commitment engine. the referral engine. Apparently not. Take a listen.

The End Of Advertising (Easy There)

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all together now: "advertising is here to stay.". Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Recently, there has been a lot of editorializing that the content marketing industry is booming, and that - eventually - it will lead to the hollowing out of advertising. Content marketing will replace advertising? It is true that advertising is changing, being disrupted (by itself, by technology, by new channels to sell a message, etc.),

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R. More Inc.

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Are Most Advertisers Asleep At The Wheel?

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Advertising used to be easy. In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. You can''t blame digital advertising for not working if you - as the brand lead - are not doing the hard work. Check this out: Small-to-medium-sized businesses waste 25 percent of their search advertising spend. advertising.

Search Engine Optimization: 5 Important SEO Ranking Factors

Bill Hartzer

Such web pages, with heavy advertisements on top of their page, are being hit hard by Google. It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Search Engine OptimizationRemove the no.

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Is it an evil plot to pump up advertising spend? Do Facebook’s changes make Google AdWords a more viable advertising spend? Facebook wins this one. Engagement: Facebook wins this point nearly hands-down. Possibly.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion in the prior-year quarter, and Facebook said ad revenue grew by more than 50 percent in all regions of the globe. Facebook reported 1.79 66 percent of Facebook’s MAUs visit the social network every day.

Content Marketing And The New Advertising

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I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Her bestselling book, The Truth About Search Engine Optimization , is a must-read. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang ), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. An Incomplete History of Facebook Strangling Twitter. Images in the tweet stream.

Facebook Analytics for Apps Adds Time Zones, Hourly Charts

SocialTimes Facebook

Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. Software engineer Tianqi Li introduced the new Analytics for Apps features in a blog post : You can now set a time zone on the settings page of Analytics for Apps. You can also change your time zone setting any time.

A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. What do you think about the new ability to advertise with Twitter, and if given the opportunity (and budget) would you?

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. The effect is quite hypnotic and certainly attention-grabbing especially when played in a loop, a feature Facebook just added to Instagram this month. Similar Posts: How to secure your Facebook Page from being hacked.

Facebook Graph Search: 5 Must-Reads

Firebelly

Yesterday, Facebook announced Graph Search – a new type of search where “the objects we search for aren’t web pages but instead virtual representations of real world objects: people, places and things.” Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. Why Facebook’s Graph Search Is A Very Big Deal.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

How to Use IFTTT to Automate Search Engine Optimization Tasks

Bill Hartzer

The “if this” part of the equation is a trigger like “when I’m tagged in a photo on Facebook” or “I send a tweet on Twitter”. The end task part can also be set up in a similar fashion like “send me an email”, or “create a status message on Facebook”. Ifttt is made to work with several social media platforms, such as Twitter , Facebook , Instagram , and your email.

The Ugly Truth About Business Models And The Advertising Scapegoat

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You can cry that Search Engine Marketing is loosing its efficacy (I'd still argue that point), but you have to be able to respect what Google did. It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. " The advertising scapegoat. facebook. pay per click advertising. very hard. brand.

The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook. The user visits Facebook. and Bing.

5 Ways to Improve Your Online Shareability

Unspoken

Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. If a person really, really, REALLY liked your content he or she could copy and paste the URL and then open Facebook or Twitter and paste it in there. Use Facebook Authorship. Using Facebook Authorship makes it seamless though and improves your odds that people will find you. Producing content online is a really smart way to garner attention for your personal brand and your small business.

Facebook Customizable Push Campaigns for Apps Are Out of Beta

SocialTimes Facebook

Facebook announced earlier this week that the customizable push campaigns for applications that it introduced at F8 earlier this year are out of closed beta. Software engineer Brian Ni announced in a blog post that push campaigns are now available to all businesses, complete with a redesigned targeting section to ensure that push notifications result in conversions.

Facebook Experiments With Real-Time Advertising | Small Business.

Small Business Mavericks

But there is another reason to fear Facebook too. It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. Bing (or Windows Live), and smaller PPC search engines. But then Facebook became the popular social network and introduced its own PPC advertising model.

Instagram Follows in Facebook’s Footsteps | Social You Should Know

Ignite Social Media

This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. There’s a new form of native advertising out there that everyone is talking about and it’s influencer marketing. Pinterest Adds New Search Functionality. We’ll keep an eye out. Hope you enjoy.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. I recently changed mine to promote an upcoming Facebook webinar. Facebook is a visual medium. Facebook Social Media

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. Have you made Google Plus a part of your marketing strategy yet? The more active you are, the more noticeable you will become.

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