Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. You can use it with a hyper-engaged and small audience. A Unique Understanding An experimenting advertiser has to be independent.

Advertising 174

Advertising Skills Campaign Video 174

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. I have a saved report I call “The Good Stuff” that includes columns for everything I care about: Standard events, custom events, custom conversions, custom metrics, engagement, delivery, and everything in between. Be careful. Seriously, I just counted.

Metrics 167

Metrics CPM Advertising CPC 167

Jon Loomer

SEPTEMBER 5, 2023

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

Advertising 185

Advertising Instagram Facebook Privacy 185

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

Advertising 305

Advertising Facebook CPM CPC 305

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Advertising 105

Advertising Social Media Strategy Tools 105

Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

Advertising 178

Advertising Video Metrics Issues 178

Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Here’s my prompt: I am a Facebook advertiser. Be clear about what you need and why.

Advertising 199

Advertising API Facebook Applications 199

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been. That may seem insane.

Advertising 198

Advertising Facebook API Reputation 198

Social Media Today

JANUARY 24, 2022

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.

Advertising 165

Advertising Newsletter How To Engagement 165

Ignite Social Media

JULY 18, 2022

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

Engagement 183

Engagement UGC How To Metrics 183

Jon Loomer

OCTOBER 6, 2020

One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience.

Engagement 195

Engagement Facebook Advertising Examples 195

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 190

Engagement Facebook Sample Samples 190

Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

Advertising 141

Advertising Resources Social Media Instagram 141

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Engagement and Retention. When it comes to engaging and retaining your audience, there are a few metrics that should be tracked closely.

Metrics 140

Metrics B2B ROI Advertising 140

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

Advertising 238

Advertising Engagement Facebook Study 238

Keyhole.co

JANUARY 20, 2024

In this article, we’ll go over some Facebook marketing strategies you can try to increase your customer engagement, build brand awareness, and drive sales. Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A Facebook group essentially becomes free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you. High engagement rate. What is TikTok marketing?

Engagement 119

Engagement Hashtag Influencer Trends 119

Jon Loomer

DECEMBER 4, 2022

Now that I’m putting a greater focus on Reels and short-form video , the next step is figuring out how to leverage this engagement with ads. I want to target the people who are most engaged with my Reels, both on Facebook and Instagram. I’m getting better engagement than I’ve seen on Facebook and Instagram in years.

Engagement 194

Engagement Video Groups Groups 194

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

Influencer 211

Influencer Engagement Fashion Retail 211

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. You can create audiences based on the following types of engagement: Everyone who engaged with your Page.

Engagement 156

Engagement Facebook Sample Samples 156

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work? The process is often overwhelming for beginners.

Advertising 145

Advertising Campaign Social Media How To 145

Social Media Today

APRIL 17, 2020

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers.

Engagement 210

Engagement Video Twitter Advertising 210

The Realtime Report

OCTOBER 25, 2022

What Is an Audience Profile, and How Does It Impact Advertising. This strategy no longer yields results, so marketers have to think of new ways to reach audiences and engage them. An audience profile is very important when it comes to advertising and is something that should never be skipped. What Is An Audience Profile?

Advertising 91

Advertising Influencer Types Strategy 91

Social Media Today

FEBRUARY 1, 2021

Microsoft has reported that LinkedIn revenue increased 23% in the most recent quarter, ahead of expectations.

LinkedIn 216

LinkedIn Advertising Microsoft Engagement 216

Social Media Strategies Summit

MAY 25, 2021

When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Test and use different types of content to see what creates the most engagement. Engage with your community by replying to their comments. Test Creative. Think Mobile First.

Communities 233

Communities Engagement Facebook Authentication 233

Jon Loomer

OCTOBER 6, 2020

One of the inherent problems with Lead Ads — for advertisers, not users — was that they kept users on Facebook. Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience.

Engagement 140

Engagement Facebook Advertising Examples 140

Social Media Today

AUGUST 6, 2020

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options.

Google 216

Google Advertising Engagement Brands 216

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Jon Loomer

OCTOBER 7, 2020

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos. 25% or more.

Engagement 148

Engagement Video Facebook How To 148

Jon Loomer

FEBRUARY 1, 2024

One of the best things you can do for your online business is set up CRM lead scoring automation to segment your highest value or most engaged subscribers. But there is relevance for advertisers. At the bottom, I’ll show you how you could leverage this for your advertising. Each time that happened, I sent far fewer emails.

Engagement 78

Engagement How To System Newsletter 78

Sherrilynne Starkie

DECEMBER 3, 2017

Top five: Messaging gets a lot more engaging. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. The idea is to encourage users to spend more time in the Messenger app which will in turn encourage more brands to advertise there. Sherrilynne Starkie. followers . Find me a plumber!

Engagement 225

Engagement Remix Instagram Google 225

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. No problem.

Advertising 60

Advertising Social Media Brands CPM 60

Hootsuite

MARCH 16, 2020

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Jon Loomer

JANUARY 24, 2024

If you optimize for link clicks, landing page views, ThruPlays, post engagement, Page likes, or even leads, the advertiser and Meta’s ad optimization will have divergent goals. Yes, the advertiser wants that initial action. They create a campaign optimized for Post Engagement. Yes, we want engagement.

Advertising 173

Advertising Eventful Campaign Engagement 173

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? This is how much the advertiser is willing to pay to get their desired action or impression. Estimated Action Rates This is the estimate of the probability that a person will engage with your ad. There are three important factors.

How To 152

How To Project Advertising Engagement 152

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Improve customer engagement and satisfaction. Example: We will raise brand awareness on Instagram by increasing our engagement rate by [x]% by [y end date] by running an Instagram influencer campaign. Engagement. The reality?

Campaign 136

Campaign Engagement Marketing Hashtag 136