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Pringles and Star Wars Channel The Force For Fun in Crowdsourced Video Contest

Convince & Convert

In a galaxy not so far away, a popular snack food brand, Pringles, has joined forces with the iconic movie franchise, Star Wars, to launch a crowdsourced video contest. Themed around, “The Force For Fun,” one video will win $25,000 and a chance to be featured as Pringles national advertisement.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Crowdsourcing has become increasingly more widely used because it helps cultivate creativity and innovation. Crowdsourcing is an useful model because it can be used by any group for any reason.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

And there are a lot of innovation crowdsourced communities online. So I got to thinking: what if we crowdsourced a solution? And my second question was… would BP listen to a crowdsourced solution? Crowdsourced innovation social networks. So I had a look on crowdsourced business websites. Schweeeeeet.

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Using Visual Recognition to Tap into the Consumer Mindset

Buzz Marketing for Technology

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. Related posts: 9 Reasons QR Codes are Bad for Your Brand The tale of the QR code is a sordid story.

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Marketing Is Dead

Twist Image

The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). In short marketing isn't dead. Marketing is everything.

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The pros and cons of social media

Sprout Social

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Ability to crowdsource. Enables instant communication. Boosts transparency.