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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

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Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. Official Creative Commons logo. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content. Good for you. Then you notice that someone, a competitor even, is ripping you off! How frustrating! It happens all the time.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. Post by Megan Totka. ChamberofCommerce.com.

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12 of the Best Free Stock Video Websites for Great Footage

Hootsuite

Which means that video should be a vital part of your marketing or social campaign. But you don’t need a professional videographer to create professional-grade video content for your marketing or social media accounts. Clips with a Creative Commons 3.0 Internet-using humans are obsessed with videos. Life of Vids.

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Lawyers: Stop Hiding. You Have To Market Your Marketing.

Myrland Marketing

While The Rest of the World Was Advertising. Many of you are pretty conservative when it comes to marketing. Part of this originates with the fact that lawyer advertising, as you know, wasn’t technically allowed before 1977. That Marketing and Advertising Stuff Is Beneath The Profession. 350 (1977).”

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Is Social Media mainline advertising or direct marketing?

Social Media Network Marketing

Tuesday, June 15, 2010 Is Social Media mainline advertising or direct marketing? How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Social Media Networking is part of the overall marketing scenario. Unported License.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Image: Siora Photography via Unsplash, Creative Commons CC0.

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