Effective Meta Advertising: Key Metrics Simplified
Jon Loomer
MAY 23, 2023
Meta gives advertisers seemingly limitless metrics that can distract us. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. If your CPC sucks, but you get a great Cost Per Desired Action, who cares about that CPC? Be careful.
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