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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed?

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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. My opinion: Embrace view-through conversions, but with context. This isn’t a matter of believing that view-through conversions are the same as click-through conversions.

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. This is possible with the help of standard events, custom events, and custom conversions. That information is shared with Meta to help enhance our advertising.

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Advantage+ Shopping Conversion Events

Jon Loomer

When Meta first rolled out Advantage+ Shopping, advertisers had very few options for customization. Originally, you could only optimize to maximize the number of conversions. The conversion event was originally locked in as Purchase. The post Advantage+ Shopping Conversion Events appeared first on Jon Loomer Digital.

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Common Ad Set Optimization Mistakes Advertisers Make

Jon Loomer

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. When we talk about ad set optimization, the conversation is around how Meta optimizes to deliver your ads based on critical selections you’ve made in the ad set. That’s not a mistake.