Remove Advertising Remove Content Remove Paid Search Remove Social Networking
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. Social data can strengthen your campaign strategies.

Campaign 139
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Being ranked high on Google for the specific search terms that are related to your business is eventually what attracts more visits to a long-term website. No problem, right?

SEO 239
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Social Media Does Not Exist

Adam Cohen

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. In some cases, they magnify each other. Tweet This!

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The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Google 133
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The real problem with Google might be Facebook

Convince & Convert

As Twitter (and eventually, Instagram and Pinterest) get their self-serve advertising capabilities sorted out enough that small businesses can easily deploy them, companies that have lived and died by their Google paid search programs are going to develop a wandering eye. billion users is pretty damn impressive.

Google 98
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Micro Targeting your Online Media

Buzz Marketing for Technology

And that media could be in the form of an advertisement or in the form of paid content. By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan. Related posts: How to Optimize your Paid Search with Social Media We used to learn about who our audience was.

Insurance 213
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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.