The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks need to change.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Unauthorized Advertising Charge.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. It includes some new global stats revolving Facebook usage as well as advertising insights.
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
She stays on message – online communities are good, broadcasting spammy advertising is bad. We’ve used them since day dot (well, since I’ve been in online communities, anyway, around the end of the 1980′s).
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines?
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? And do you take local context into consideration when creating Social Media content for your global brand? It takes a Community Manager who grew up in the given location and is based there.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Genius advertising.
Snapchat: An Emerging Platform for Teamwork and Collaboration
FEBRUARY 24, 2016
In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. And it remains the fastest growing market for social networks in the world.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest , the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing and other topics. .
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? socialmedia longtailseo communities
New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. Mindjumpers Network.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? timbursch Do you think we will see a Social ID, similar to OpenID?
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
“We think that if you give [leaders in corporate social media use] a little more time, you won’t even have to do research, says Cecilia Edwards, Telligent’s senior director of strategy. the article in full to learn more about building world-class communities.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach.
Find Your Online Tribe: Building an Instagram Community on a Low Budget
NOVEMBER 4, 2016
Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Interact with your community.
Social Network Statistics | Brian Solis - PR 2.0
OCTOBER 1, 2009
Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media.
7 Levels of Social Media Engagement
MARCH 10, 2011
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Social media has quickly become de facto for interaction and communication, emerging as the new gateway for consumer influence. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The Huffington Post uses badges in its “social news” system to encourage users to follow each other, share stories and flag inappropriate comments. Badges help you know each individual reader, which allows you to target advertising and offers. Community building.
#SproutChat Recap: Community 2017 Social Media Predictions
JANUARY 13, 2017
Whether it’s the next best television show to binge watch or the next big social media marketing best practice, it’s fun to take a stab at predicting what the future holds. At #SproutChat , we had more than 65 social media marketers join us to talk about what they believe 2017 has in store for the industry. A1: Social Media content will become more user-involved, engagement focused, include live streaming and augmented reality! Social Advertising Will Be More Prominent.
Facebook Removal of Fanpages. Community Pages.
APRIL 8, 2010
You may not place a Fan Box widget in an advertisement. If you display advertising on your Page, Section 11 of this Statement also applies to you. Fanpage vs community vs brand vs groups. The new Fan page is Community page. Community Pages.
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments.
25 Social Media Pet Peeves – How Many Are You Doing?
JULY 8, 2012
A while back, I asked a fairly straight-forward question on my Facebook page : What is your social media pet peeve? The value, here, is to help each of us understand what irritates other people in the realm of social media. 25 social media pet peeves.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. Social matters in b2b.
Using Social Media as a Communication Tool [Infographic]
JULY 30, 2011
Social media is about more than marketing and branding — it’s quickly becoming an essential part of customer outreach for brands. Blog posts and tweets enable businesses to create communities, offer immediate feedback or assistance, and promote their products and services.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Want to know how 11 million Australians will vote?
What Compels People to Share Your Content?
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content.
How to Choose the Right Social Channels to Reach Your Customers
Convince & Convert
JUNE 24, 2014
For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? In social media, it’s about quality, not just quantity. Is Cloud Computing Hot in Social Media?
Search & Social – Understanding the Interdependence
NOVEMBER 7, 2014
Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. ”Search & Social” successfully explains the interdependence between the two disciplines and where to set in. Social.
How Can Brands Connect With the Facebook Generation?
JUNE 12, 2011
According to a report by McCann WorldGroup , “The Truth About Youth , millennials live in a new “social economy in which recommending and sharing brands is front and center in their daily lives.
This Week in Social Media – 4/10/2013
Social Media Marketing
APRIL 10, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.
Monetization: Social Network Advertising
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Looking more closely, the ComScore data show that the average pricing for online ads exclusive of social-networking sites, namely Facebook and MySpace, would be much higher, about $2.99
How to Reach Gamers on Social Media
Ignite Social Media
MAY 12, 2016
So where do gamers spend time in social when they’re not actively gaming? Social Gaming. brand-name shoes, cars, accessories) or, more likely, background advertisements and product placement within the game. Common Social Networks.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. Following are 10 things to consider as you add the newest social network to your toolbox.
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. G: How did you build your experience as community manager? G: What are your top resources for community management?
10 Community Manager Responsibilities that Don't Involve Twitter.
Techipedia: Tamar Weinberg
MARCH 17, 2010
Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.