Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? socialmedia longtailseo communities

Your Brand Is A Learning Space

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A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. They stray to their social graph, they stray to other entities, and they might even stray to another brand. community. social graph. social media. Tags: advertising.

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Time Spent Is The New Impression

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There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. It's not a zero sum game, but it's also not something that many brands will be able to achieve, with the current flow of social media usage. Did they like it so much that they are willing to share it with their community? .

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising and Sentiment. Facebook Advertising as a Free Marketing Tool. Want to know how 11 million Australians will vote?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

This rise of a new kind of publisher that doesn’t require a homepage or an application and syndicates content through social media and other channels is opening up a plethora of voices and content–think Arsenic TV, NowThis and BuzzFeed.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. TIP: if you sell housewares advertise to those that just bought a house ^^.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

For one thing, many consumers are starting to peel back on social usage. A recent study conducted by SimilarWeb found that Americans spent less time on the four largest social networks in the first part of this year than they did during the same time period of 2015. And while there are certainly other kinds of content within the social News Feed, it’s neither curated nor dictated by the individual user’s interests and preferences.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

Such is true for social networks and the digital persona and resulting experiences we create and cultivate. These relationships evolved into our social graphs and ultimately our interest graphs and forever changing how we discover, share, and learn.

To Thine Own Self Be True

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This brand's Facebook page isn't doing much to leverage the power of the social graph or use Facebook's functionality to extend the brand narrative in a unique way. When you have your brand page on Facebook (and I'm using Facebook as a euphemism for any online social network, be it Twitter , Pinterest , Instagram , LinkedIn or whatever), your brand is housed within the Facebook branded experience and there could be ancillary brands (or advertisements, whatever) in the mix as well.

Open Research: A Framework for Social Analytics

www.web-strategist.com

Why are social analytics so important? You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Dan Whitehouse Social analysis.

20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Facebook’s objective is to get everyone on the planet on Facebook and then advertise to them.

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Social Mention.

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100+ Social Media Monitoring Tools

www.pamorama.net

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

Now, the calls are coming through online, via the social phone.”. Although social media is rarely a direct sales channel, it can be a fine way to uncover prospects and meet them where they are. 6 Critically Undervalued Social Media Success Metrics.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

The Techcrunch acquisition dispels those myths 4 days ago « Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? The social software space has ballooned into a disparate set of technologies, data types, and over 1000 vendors confusing buyers.

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List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality?

The future of publishing: Social News Curation

blogs.imediaconnection.com

Storify , a next-generation storytelling platform that lets you build stories from social media. Curating the Signal:Noise ratio in the Social Graph has become an important building stone for online relationships to further prosper. Will there be interest on the advertiser side?

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Social data is overwhelming. Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. The above graphic lists the Social CRM Use Cases (read the full report). Social Analytics Intelligent.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Yet remember email is a social network. Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. Collect case studies of social media success.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications.

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Mix of Social Media Trends 2011

johnbell.typepad.com

Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year.   Is Social Media Killing the Brand Web Site?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? timbursch Do you think we will see a Social ID, similar to OpenID?

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media.

SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

We’re not trying to build new communities; we’re allowing people to communicate with people they already know. Google and Microsoft are going after social networks and some people feel aren’t monetizable. Lacy : The world of advertising is changing.

Facebook Open Graph: Washington Post and Future of Social News

Laurel Papworth

The Washington Post has implemented the Social Graph from Facebook: Use your Facebook network on the Post Web site. Note to readers: Today you will find a new home page feature, at the top right, that allows you to create a more personalized, social way to experience the news.

Social Network Statistics | Brian Solis - PR 2.0

www.briansolis.com

Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Today we’re pleased to announce two new products that will revolutionise the way you manage and analyse your advertising on Twitter, Audience Manager and Twitter Ads. “The optimisation of advertising involves many factors.

The Future of Social Networks | Social Media Citizens

Social Media Citizens

Everyone who likes you will listen Social media has started from the idea of opines and transparency. The networking culture is changing The other trend which I’ve noticed in social media environment is growing social media consciousness and changing culture of sharing.

Facebook, Sharing, Social And Me

Mindjumpers

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Social Services and Me. I was recently asked why the social aspect of this does not appeal to me.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms.

Digital PR: What You Need to Know

Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are many ways to distribute and amplify your content: Social advertising. How to use the analysis or insights tools of social platforms. Online PR content digital PR public relaitons Social Media Strategy strategy

Interview with Social Media Citizen: Mary McKnight | Social Media.

Social Media Citizens

She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. G: How and why did you get into social media business? M: I don’t really consider myself “in the social media” business. G: How did social media change your life?

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Scout Labs appeared on the scene in February after two years of testing and development and they have a very nice social media monitoring tool. Frankly, this dashboard functionality blows all other competitors in the social media monitoring space out of the water.