Convince & Convert

JULY 31, 2012

What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Google has got to be thinking, “We already have the platform, the advertisers, and the track record. Kill the Category.

Google 164

Google Adwords Software Social Media Management 164

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. Three-quarters of the estimated five million homes that don't get TV signals over the airways or through cable, satellite or telecommunications companies have televisions anyway. are advertisers? It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

My philosophy when it comes to digital media is all about the integrated approach, which is why we feature the success stories spanning advertising, marketing, search and social media. The book is now available on Amazon and Kindle here: Pioneers of Digital – Success Stories from Leaders in Advertising, Marketing, Search and Social Media.

How To 155

How To Engineering Adwords Conference 155

Social Media Marketing

DECEMBER 18, 2012

Backed by Yahoo!, This news was greeted with a collective yawn , The Verge went one further, noting that Twitter missed the point: " Instagram is winning because of the photo-centric community it has built. We do not give your content or information to advertisers without your consent. So what happened? Remember that.

Instagram 168

Instagram Flickr Privacy Policies 168

Twist Image

JANUARY 20, 2017

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. Soon after that, Harley told me that he's no longer selling t-shirts online, but that he has joined the company that developed the e-commerce platform for his site. This is a true story.

Yahoo 40

Yahoo Retail Startup Compete 40

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

Social Media 172

Social Media Case Study MySpace Yahoo 172

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Keyhole.co

MAY 11, 2023

In this ultimate guide to Instagram marketing, we’ll walk you through everything you need to know to create a winning strategy, from optimizing your profile to creating engaging content to using paid advertising. People want to do business with companies they trust. Let’s dive in! What is Instagram marketing and why do I need it?

Instagram 52

Instagram Strategy Marketing Hashtag 52

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JUNE 27, 2008

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. buy a link » SUBSCRIBE TO CIO.

Company 122

Company How To Case Study Mobile 122

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

Social Media 164

Social Media Yahoo Discount Training 164

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Answers Yahoo! Tamar is also the author of The New Community Rules (July 2009).

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

Hotels 245

Hotels Social Media Communities Discount 245

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t Advertisement: /export/home/httpd/htdocs/includes/r06/topic/.$nwtopic.-nl-signup.html; Advertise | Careers | Contact us | Terms of Service/Privacy | Reprints and links | Partnerships | Press room | Subscribe to NW. t their e-mail client.Â

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Even more astonishing, if you combine the amount of time spent on Google, Yahoo, YouTube, Wikipedia, and Amazon, Facebook still comes out on top. In other words, having a Facebook page for your small business is a great way to advertise. ” Their friends like your company, so maybe they will too. Facebook Fan Research.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

Apple 154

Apple Twitter Forums Policies 154

Pixlee

DECEMBER 6, 2018

According to Disruptive Advertising , 54% of millennials make purchases exclusively online. Search Engine Optimization (SEO) plays a large role in whether or not a site shows up when someone looks for relevant terms in Google, Bing or Yahoo (among others). Brand storytelling is an important part of today’s advertising.

Posterous 41

Posterous UGC Yahoo Sports 41

Proactive Report

OCTOBER 12, 2015

Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. Forums take a long, persistent ride — a commitment to becoming part of a longer-term conversation, to become a member of the community.

Message Boards 40

Message Boards Forums SEO Aggregator 40

Webbiquity SMM

MAY 3, 2011

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

Social Media 100

Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). Answers Yahoo! link] Thanks again.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Online Community Guidelines. Community Guidelines.

Policies 111

Policies Social Media Examples Liveworld 111

Navolutions

APRIL 30, 2013

There’s no postcard to deal with, like there is with Google, and you don’t have to wait a month for verification, like with Yahoo. The next time someone calls to offer you advertising on Yelp, just be aware that: . A) Advertising on Yelp just gets you better visibility. Yelp’s Sales Staff is Confusing and Aggressive.

Review 166

Review Adwords Small Business SEO 166

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Answers Yahoo!

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Buzz Marketing for Technology

JUNE 27, 2008

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta). My Slidespace. Most Viewed. |. Most Embedded. |.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. Answers Yahoo! It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. Answers Yahoo!

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Proactive Report

SEPTEMBER 21, 2010

companies say they plan to award base salary pay increases in 2011. Executives polled in the The Creative Group Hiring Index for Marketing and Advertising Professionals said PR and marketing research top their list of new hires they plan to add in the next year. 98% of U.S. How is PR faring? Expertise with the technology.

Social Media 91

Social Media Telecommunications Automotive Microblogging 91

Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. He was also one of the first Google Advertising Professionals and the first to work directly with Google to lead AdWords seminars.

Adwords 60

Adwords Marketing Training Module 60

Buzz Marketing for Technology

JUNE 27, 2008

How to automatically store your bookmarks in Gmail (Gmail + del.icio.us + Yahoo Alerts). or Google Reader shared feed through Yahoo Alerts. Ive used Yahoo! Its not easy to just up and leave something youve used that long, but Yahoo! » Yahoo! Using Gmail as a Massive Database. Mails new beta is a bust.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. More people were reached using one advert or one advertising channel. It also becomes direct.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

Social Media 153

Social Media Strategy Marketing Vimeo 153