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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# At least with TV and magazines you know that at least nominally, they are there with some focus.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Warning: May Make Advertising Agencies Cry.

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

I’m heading over to New Zealand from 12th to 15th May 2010 to participate in social media forum at the Australian Institute of Company Directors Annual Conference. New products have been launched and advertised through Facebook and Twitter with outstanding results.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad? Why would a company buy TV ads when they could engage on the 2nd screen?

Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? Today you do your best to get them articles in women’s magazines, hand out free samples and so on. As a community manager you ARE the public relations manager.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.

Journalism Is Not Content Marketing

Twist Image

Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

The Pride And Prejudice Of Shopify

Twist Image

Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. Going further back in time, I was still in my teens and I wanted to publish my own music magazine. It wanted help so bad, that I went to a local magazine store and scoured the mastheads of magazines for hours just looking for someone's name and phone number. Today, Shopify is a public company with a $5.1 community.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

The Long Tales - The Best In Business Innovation Content - Issue #5

Twist Image

A leader of the free world is stripping down one of the biggest companies via Twitter (slicing billions from their market cap). Beverage Company Califia Farms Publishes Branded Magazine 'Pour Over' - MediaPost. It's a magazine with a focus on coffee culture and plant-based lifestyle. All of this, brought to you by the nut-beverage and coffee company Califia Farms. Which company? advertising agency. magazine. online community.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

So hey, let’s inflict it on the customer community anyway by paying to get their attention, by yelling at them using traditional ads. The community starts yelling back. In case you haven’t noticed, most companies do Sponsored Posts really really badly.

7 Powerful Reasons Why Companies Will Pay for You to Blog

ProBlogger

Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck. If you have the following seven things, then your blog and social media networks will be highly valuable digital assets, sought after by major companies. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche.

Slimy Sales And Marketing Tactics

Twist Image

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The body text of the email went on to describe to the Vice-President of the company (I was dealing with a person at the management level) that our call was scheduled for them to present their credentials to us. Now, not only will we never work with this company, but their image is tarnished forever. People don't hate advertising.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example.

Why Twitter is Not Your Bae

Convince & Convert

But Twitter demographically reaches a broad cross-section of the population , and still has no capabilities to do targeting by age, by demographics, by gender, by interests…unless you buy an advertisement. Image via BigStockPhoto.com.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

Founder Mark Zuckerberg was TIME magazine’s person of the year , was interviewed on 60 Minutes simultaneously with new features being rolled out on the platform, and had a movie made about him and Facebook’s beginnings. It’s hard to overstate the impact of Facebook.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Tweet Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it in the magazine, she emailed the magazine to inquire about how it had come about.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Facebook Intensive Class – Computer Class, 1 Day

Laurel Papworth

Learn how to add Business Apps, Use marketing Intelligence tools, Advertising, and make sure your Facebook is Optimised (FBO) for your customers newsfeed. Overview of customers and companies on Facebook, plenty of case studies. Looking for a very indepth Facebook class?

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Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964?

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. That means money is being sent to TV, newspapers, magazines, outdoor, and even radio advertising before it’s getting spent on Internet advertising. Erich Marx, Nissan @emarxe.

Why Social Media Inactives Have No Impact on Social Business Value

Akamai Marketing

The conversations have centered around three schools of thought: 1) investors are getting ripped off 2) social advertisers are getting ripped off 3) businesses using social media are getting ripped off. But no one tracks how many subscribers never actually open a magazine. Social media platforms aren’t ripping off their investors or advertisers anymore than any other media company who places its value on subscribers. Community Opinion social media Vent

This Week in Social Media – 4/10/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in my new This Week in Social Media Magazine. But as native advertising becomes more pervasive, the lines between paid and earned media are blurring - sometimes to an indiscernible degree.

This Week in Social Media – 5/8/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Being a community manager is more than just posting to social networks on behalf of brands. Here are eight different roles that community managers must play on any given day.

This Week in Social Media – 7/17/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Be vigilant, community managers. Commentary Good companies are storytellers; great companies are story doers.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Freemium Revenues: Social Media Business Podcast

Laurel Papworth

We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free , how can you then charge for it? advertising? Advertising versus Free/Premium subscriptions.

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

The Rise Of The Online Influencer

Twist Image

In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine 's online community. Since then, Valeria has been a fireball of passion around the arenas of Digital Marketing, Social Media, Online Community and the true power of an online influencer. If you're interested in what it takes to build an online community and how to uncover and nurture your online influencers, then this is the show for you.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.