Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Razor Social

NOVEMBER 29, 0002

Your audience typically grows gradually unless you use tools or paid advertisement to grow. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough. Community Responsiveness. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. We just moved there and I need some company though I've a temp relocation to the Netherlands for the month of August.

Social Media 115

Social Media Strategy Travel Team 115

Hootsuite

MAY 7, 2020

Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. Advertisers on TikTok can reach audiences around the world in more than 75 languages.

Marketing 145

Marketing Statistics Hashtag Startup 145

Hootsuite

MARCH 31, 2020

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.

List 145

List Social Media HootSuite URL 145

Keyhole.co

MARCH 3, 2023

Spend some time on the platform exploring your subreddit of interest, learning the rules of posting, which posts get the most engagement, and other nuances specific to that community. Reddit is a community that prides itself on original ideas and comments. What is a lurker on Reddit? What does OC mean on Reddit?

Reddit 52

Reddit Marketing Lurker Posterous 52