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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Goldfish Crackers Combines Storytelling Advertising & AR. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. Alphabet, Google’s parent company, has more than 150,000 employees. Heineken Connects With a Global Audience.

Campaign 304
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Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228
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Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! He wants people to connect with friends, family and community. “Admit your failings,” PR pros (like me) tell our clients. Be contrite. Be responsible.

Facebook 170
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How To Start A Blog For Your Small Business

Buffer Social

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

(Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Community managers with a background in writing find themselves having to learn advanced media buying optimization techniques. What do you get?

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

A social media policy details how the company should be portrayed on social media platforms. Just be sure to tailor your rules to your company’s needs while considering what’s useful for your team. Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team.

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The Top 9 Social Media Trends of 2019

Social Media Strategies Summit

One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S. All of these numbers suggest that not only is social advertising around to stay, but competition will only get more intense. digital ad spending. TRUST will be a key issue for consumers.

Trends 143