Laurel Papworth

JULY 13, 2010

Social Media Monetization is becoming THE hot issue in online community chatter. Probably because companies are getting past the “why should we care?&# The challenge is not that Facebook and other social networking sites are underpricing advertising, it’s that the context is different in online communities.

Social Networking 98

Social Networking Advertising comScore CPM 98

agora pulse

DECEMBER 17, 2019

The older millennials through to the boomer generation have a higher disposable income, have less financial burdens, and are more open to advertising than younger (perhaps more jaded) users. According to recent research, 89% of customers expect companies to act with integrity at all times. Create content for communities.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. billion monthly users as of June 30.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

MARCH 17, 2016

They provide another voice for your company with no agenda or ulterior motive. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Let’s say that you work for company that creates art supplies. Here’s where user-generated videos come in. But I disagree.

Video 60

Video UGC Content comScore 60

Koka Sexton

JANUARY 24, 2009

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. town and city. Based in Palo Alto, Calif.,

Web 2.0 45

Web 2.0 Foursquare WordPress RSS 45

Koka Sexton

NOVEMBER 2, 2008

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. town and city. Based in Palo Alto, Calif.,

Foursquare 40

Foursquare comScore CoTweet CoTweet 40

Koka Sexton

JANUARY 24, 2009

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. A Top 10 online newspaper destination (comScore, March 2008), the site links news from 50,000 sources to 360,000 lively user-generated forums. town and city. Based in Palo Alto, Calif.,

Web 2.0 40

Web 2.0 Foursquare WordPress RSS 40