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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. TikTok ad options.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

million, nearly triple the last presidential election , political ads may impact paid campaigns on social (source: eMarketer, January 2020). To prepare for the political season, here’s what you need to know about how political ads will impact paid social campaigns. Political Ads May Impact Paid Social Campaigns by Driving Costs Higher.

Campaign 101
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada.

Marketing 367
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The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising. What Types of Campaigns Can I Run?

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A Look at the New Twitter Advertising Platform

Kikolani

The social-media giant, Twitter recently released their advertising platform for brands. Twitter PPC Strategies and Promoted Accounts. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.

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Twitter trending topics: How they work and how to use them

Sprout Social

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

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