Jon Loomer

FEBRUARY 10, 2019

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. If you’re ever uncertain about what a Facebook ads metric means, simply hover over the header row in your ad report.

CPC 167

CPC Facebook Metrics Cost 167

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. You think that the way that you set up campaigns is special. Your basic campaign setup does not make you unique. “But I don’t want them to see how I set up their campaigns.” You have a system.

CPC 144

CPC Advertising Campaign Eventful 144

agora pulse

NOVEMBER 4, 2020

When we say “paid social,” the first thing that jumps to mind is usually Facebook and Instagram, maybe with some Twitter, LinkedIn, or Pinterest Ads in there. If you’re like most advertisers, th e last thing that you’d probably think about is Reddit Ads. That can be to the misfortune of some advertisers.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Account organization also has different definitions depending on the advertiser. ” . ” .

Organization 165

Organization CPA Facebook CPM 165

Ignite Social Media

JANUARY 8, 2024

What does CPC mean? CPC stands for Cost Per Click. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. This was started by Facebook as a way to resurface content you’ve already seen when it gets new engagement. What does CPM mean?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Facebook even offers split testing to simplify this process for marketers.

Strategy 142

Strategy Facebook CPC How To 142

Buzz Marketing for Technology

MAY 6, 2010

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000?? Now that’s the future of contextual advertising! Share this on Facebook. Last week the clever folks at G.1440

B2B 273

B2B Advertising CPC Marketing 273

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 152

Campaign CPM Facebook CPC 152

Sprout Social

APRIL 5, 2022

Ever wondered if people loved watching your Facebook videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. So what are the video metrics you need to track on Facebook? Video views.

Metrics 131

Metrics Video Brands Facebook 131

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Advertising. Content and audience.

Facebook 123

Facebook How To Metrics Hashtag 123

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. Facebook vs LinkedIn by the numbers. Not so much. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

Jon Loomer

NOVEMBER 23, 2015

Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets. Facebook has updated ad bidding and optimization options. Link clicks are clicks on your ad that takes people off Facebook. Choose either Automatic (Facebook bids for you) or Manual (you enter your bid).

CPC 114

CPC Facebook Price CPM 114

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? To find out, just log into your ads panel and look at your recent campaigns. Boss Tip.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

Your post got super high engagement on Facebook but what dollar value did that bring to the company? Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? To find out, just log into your ads panel and look at your recent campaigns. Boss Tip.

ROI 108

ROI CPC eBook URL 108

Jon Loomer

JANUARY 19, 2017

During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. Managing and monitoring Facebook advertising campaigns is a lot of manual work. Managing and monitoring Facebook advertising campaigns is a lot of manual work.

CPC 60

CPC Facebook CPM Cost 60

Sprout Social

JULY 30, 2018

You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Just like Facebook, Instagram, or Snapchat, Pinterest also offers a website tracking Pixel. How to Advertise on Pinterest.

Advertising 84

Advertising Embedding CPC Types 84

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. Our goal for these campaigns was the same: we wanted to see how leveraging our top-performing content could help us reach a wider audience and grow our community.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Ignite Social Media

JANUARY 12, 2018

Back in December , Facebook reiterated that they will be giving video priority in the news feed. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. If you have been advertising on Pinterest for a while, be prepared for your dollars not to go as far in 2018.

Strategy 133

Strategy Social Media CPC Influencer 133

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Let’s go… Benchmarks: How much does Facebook advertising cost? Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. Why Facebook Ads are a lot like dating.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Likeable

APRIL 13, 2021

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. Metrics like CPM, CPV, and CPC compete reasonably well. Facebook seems to gobble up most of that machine learning programming talent. Not so anymore.

Platform 95

Platform CPM CPC Advertising 95

SocMed Sean

JANUARY 21, 2019

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Choose a platform that is secure and is easy to use.

ROI 269

ROI Social Media CSR Knowledge Base 269

Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

Eventful 195

Eventful Newsletter CPM CPC 195

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily.

Adwords 133

Adwords Metrics CPC Campaign 133

Ignite Social Media

JANUARY 3, 2017

Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs. Twitter is great at providing benchmarks while Facebooks offers none.

Buy 127

Buy Social Media CPM CPC 127

Devumi

JULY 18, 2014

If you’re familiar with Facebook ads, or Google ads, or any other platforms ad network, and you think you’re ready for Twitter promoted ads …think again. This is due to a couple of points: Twitter is an unfiltered feed of everyone you follow, not the algorithm arranged view that Facebook has. Outbid by a few pennies.

Campaign 60

Campaign Twitter Strategy Wikimedia 60

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.

CPM 148

CPM CPA ROI Campaign 148

agora pulse

JULY 6, 2016

Are your Facebook ad reports ho hum? Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns? The Facebook Ad Compass by AdEspresso is here to change all that. The Facebook Ads Gallery provides access to over 20,000 Facebook ad examples.

Tools 63

Tools Social Media CPC Facebook 63

Hootsuite

OCTOBER 28, 2019

Note : On Facebook, the “When Your Fans Are Online” feature will tell you the optimal time to post. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Doing so attaches the lead to a campaign. traffic from a Facebook post vs. traffic from an organic Google search). Potential Reach.

Metrics 112

Metrics Social Media CPM CPC 112

Jon Loomer

OCTOBER 7, 2015

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120

Video Insurance Facebook Automotive 120

Hootsuite

MAY 3, 2021

They’re not affected by changes to third-party cookies or the Facebook pixel. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. The last two are optional and are used specifically for tracking paid campaigns. Campaign source. Campaign medium.

Sample Code 145

Sample Code Social Media HootSuite URL 145

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. How to Advertise on LinkedIn.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Waxing UnLyrical

JUNE 15, 2016

I had limited resources and money; so rather than use every tool known to man, I chose to utilize Facebook as my primary community until I could build enough momentum and awareness to begin deploying other associated platforms. CPC, link clickthrus, shares, etc.). I chose to launch a campaign through Kickstarter to do this.

CPC 100

CPC Campaign Communities Organization 100

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. The tool also has features for PPC advertising, content marketing, social media monitoring , and market research.

Tools 52

Tools Strategy Marketing Analysis 52

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. But it is a good starting point for advertisers unsure how to begin. Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC).

CPC 126

CPC CPM Facebook Cost 126

Bill Hartzer

AUGUST 21, 2012

. – Reconcile invoices received from third parties and incorporate with marketing budgets and vendor advertising support agreements. – Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. Qualifications. – BS/BA degree. and variables (Quality Score).

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising?

Advertising 141

Advertising Campaign Instagram CPC 141