Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
Breaking Through To The YouTube Culture
AUGUST 28, 2014
Brands are struggling to understand YouTube. For the most part, brands participate in YouTube by creating pre-roll and post-roll ads (essentially TV commercials that are played before or after a YouTube video is viewed). The introduction of this ad format was met with mixed emotions by YouTube viewers. Since then, YouTube has introduced TrueView (that little button that enables viewers to skip an ad after five seconds). But, YouTube should mean much more to brands. The pulse of YouTube beats in a very different way. YouTube''s culture.
Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch
The Realtime Report
MAY 19, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). YouTube. Social Media News Ticker Facebook Facebook Camera Facebook Poke Foursquare gaming geolocation social media news ticker Swarm Twitch Youtube Facebook.
Not Buying What You're Shilling
JULY 28, 2011
Brands assume that all tweets, Blog posts, YouTube videos, etc. When you engage in these Social Media activities, don't treat it like an advertising campaign. youtube. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. Transparency and full disclosure don't mean much in the world of Social Media anymore. Social Media can be very disturbing. Social Media is pervasive. This is noting new.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. youtube.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. It would be easy to dismiss Hoffman as a traditional ad guy, doing everything in his aging power to hold on to the dream that tomorrow the mass population will wake up and stop using their DVRs to skip television advertising, or that cities all over the world will stop banning billboard advertising as visual pollution. very early days for online advertising.
Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring
The Realtime Report
JULY 21, 2014
Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine: Facebook. Facebook tests new ‘buy’ button for online purchases in U.S. YouTube. Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch. Reuters). Twitter.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. So…they bought the page. Really.
Are Most Advertisers Asleep At The Wheel?
OCTOBER 11, 2013
Advertising used to be easy. Brands would work their respective agencies, make a media buy, create the ad, place it (in a newspaper, on the radio, television, etc.) In the golden age of advertising, you could - literally - buy your way to the top. Not just in terms of changing the distribution and media models, but in how advertising is planned and managed. Sadly, there is still too many brands that manage their advertising with a very traditional planning mindset. " "My advertising doesn''t work!" Advertising is hard.
Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
MARCH 30, 2015
Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video. According to YouTube , mobile devices account for 50% of video views on the site. Fundraising. Video. Playlist. Associated Website.
Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them
Convince & Convert
MARCH 5, 2014
Consider these five statistics: Video Advertising Trends : Video was the fastest growing form of ad format in 2012. Buying Decision : 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. How powerful is video marketing? source: Insivia ). source: Insivia ). source: Invodo ). Decision Makers : 59% of. Read the whole entry. »
“The Social Media Revolution” Has Been Updated on YouTube
The Social Media Incubator
OCTOBER 20, 2011
A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. YouTube is the 2 nd largest search engine in the world. YouTube is a powerful search engine that generates a massive amount of traffic from all kinds of viewers – some of whom could be your potential clients. Only 14% trust advertisements.
The Billion Hour YouTube Rabbit Hole (And It's Growing)
FEBRUARY 28, 2017
I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. I can't tell you how many late nights have been spent deep in the YouTube Rabbit Hole watching demos of tricks from magicians, watching bestselling authors give speeches at conferences that I never attended, seeing some obscure hair metal band from the 80s now touring state fairs in the US, and much more. So much so, that my de facto destination for all things "new" on video is done by subscribing to a myriad of YouTube channels and clicking on the "subscriptions" tab.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. This infographic outlines some of the tactics and observations that help small businesses advertise. 57% of customers say they are more apt to buy a product in a store after receiving an email.
Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
JANUARY 24, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Yesterday, Brian Clark over at Copyblogger wrote that Digg is dead.
How to Cut Out Advertising in Favor of Inbound Marketing
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. ” They even have a video introducing a viewer to their YouTube channel and making it clear where to go for different types of information.
Are You About To Lose Your YouTube Presence?
Small Business Mavericks
FEBRUARY 25, 2011
» Are You About To Lose Your YouTube Presence? A nasty rumor is spreading, according to WebProNews , that YouTube is considering paying celebrities to provide video content channels. YouTube provides video content and video by its nature is much more demanding of attention than 140 characters of text. YouTube is also owned by Google and has deep pockets.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
The majority of online influencers are looking for ways to make money, in a word where brands are looking for a way to buy into a larger social media audience that doesn't require them to do the heavy lifting of building it themselves. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. Nearly a decade ago - long before the dawn of YouTubers, etc. You can't buy trust. youtube.
Your Content Is Kidding No One
APRIL 10, 2015
It''s not that there''s so much content in need of advertising, that the entire industry has shifted from a scarcity model to one of abundance. it''s advertising. . Advertising is not content. They want to know how well their content is converting in relation to their advertising when it comes to making the sale. But, are they buying?!?!?! Content and social media are not a different kind of advertising. First, don''t confuse your content for advertising. digital advertising. youtube. Tags: advertising. It''s a content thorn.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Indian advertisers are spending far more on social media ads compared to their global counterparts. Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns. And it remains the fastest growing market for social networks in the world.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
It’s “YouTube” not “The YouTube” It’s Twitter not “The Tweeterboard” You don’t “Twit” things on Twitter, you “Tweet” them. 10) Social media channels like Facebook and YouTube are constantly evolving. Don’t ignore blogging, tweeting and developing content for YouTube. So, here they are.
13 Ways for Bloggers to Make Money with Advertising
SEPTEMBER 8, 2011
I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. If you operate in a niche where people are buying and selling products or there are jobs that people want to advertise this can be a nice source of income. You need to be able to attract both advertisers and those they want to see the ads to make it work, though—so you need traffic and profile. Newsletter advertising.
Your Brand Is A Learning Space
JUNE 26, 2015
So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future? but who they are buying it from. At the retail level, on a mobile application, on Facebook or on YouTube. Even if they can't buy something online, they want to know the price, and where it is available. youtube.
The Four Outcomes Of Content
AUGUST 14, 2015
Like advertising, content shifted from a model of scarcity to one of abundance. Transactional content is used to encourage consumers to buy something. This could be the implementation of customer reviews, or it could be the development of YouTube videos that highlight the products features and benefits. youtube. . Tags: advertising. What is your content trying to do? Why does your content exist? Who is it reaching? What business purpose does it solve? Is it any good? Does anyone care? The list of questions is long, arduous and intimidating. Content is media.
What Is The Point Of A Website In 2014?
FEBRUARY 7, 2014
We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). If advertising is a vertical function within the marketing department and the marketing department acts as its own vertical within the organization, we''re missing the bigger business opportunity and, with it, the biggest opportunity in developing a stronger brand. Advertising is a vertical, but marketing becomes horizontal. impulse buy. youtube. Tags: advertising. The one screen world. and beyond.
It's Not My Job Anymore
OCTOBER 26, 2014
That doesn''t devalue what can be done with traditional advertising, it simply means that digital marketing - on its own - can be enough to build, sustain and retain a healthy client base. Yes, there are countless brands that have built massive businesses without the help of traditional advertising, by relying solely on the power of digital channels. It''s not fine to still be relegating small percentages of advertising budgets against channels like email, search, social media, content marketing and beyond. advertising budget. programmatic buying. youtube.
These Two Data Points Demonstrate What's So Wrong With Marketing Today
JUNE 12, 2014
The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. If these marketers are just talking about the branding capabilities of their display advertising spend, but dismissing the work they''re doing by connecting, engaging and sharing via websites, mobile apps and social media, then all is truly lost. To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. youtube.
Apps Are Media
NOVEMBER 28, 2015
Advertising was paid placement, while content was the stuff that had to be earned. Their reasoning was quite simple: blogging is a powerful publishing platform, but most brands won't take to it, and the value may not be there in a world of GRPs and massive paid advertising channels. Native advertising, brands building their own YouTube channels, and more. With that, advertising still thrives. Brands have - literally - added in a very complex and costly media component to an otherwise simple advertising structure. buy button. display advertising.
Google's Third Wave Of Innovation
APRIL 16, 2014
Is it normal that a search engine is buying up all of the robotics and drone companies? It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones? While Google didn''t invent keyword-based advertising, they have certainly mastered it.
Facebook Advertising: Brands Can't Buy Enough | pamorama
JULY 27, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Facebook Advertising: Brands Can’t Buy Enough by Pam Dyer on July 27, 2010 Share If you’re wondering how Facebook is performing among large brands, look no further than Barry Diller. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook.
The Five Business Books That Permanently Changed My Life
OCTOBER 11, 2014
We buy a lot of books. This is the book that was able to verbalize everything that I was feeling (during the later eighties and onwards) about how technology - but more importantly, the Internet - was going to change everything about marketing, communications, media and advertising. We talk a lot about what makes a video on YouTube go viral or how a brand can get more consumers to like them on Facebook. Stop trying to close a sale and start trying to build a lifelong relationship with people, so that they will always want to buy from you. youtube. Sadly.
The Drug Of Content
APRIL 12, 2012
We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) What is the point of advertising? Advertising's function is to create awareness. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. Because the same consumers that are inundated with advertising are not being inundated with content. youtube. Tags: advertising. At what point will the proverbial levee break? We're asking a lot of brands.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Revenue from advertising of $6.239 billion was up 63 percent from $3.827 billion in the second quarter of 2015. The fastest growth regions for advertising revenue in the second quarter were the U.S. Advertising. This means that advertisers can place video, brand video ads, not just on Facebook and Instagram, but across a network of apps and sites. Mobile DAUs averaged 1.03
Amp Up Your Online Video Knowledge With Mark Cuban
MARCH 13, 2015
Online video has a lot of opportunities for brands that transcend the advertising model and mindset. Most marketers still live and breathe in the advertising realm. There are big deals at play, and it''s hard not think that YouTube is quickly becoming something as important as television. Love him or hate him, Mark Cuban has a breath and depth of knowledge into what is happening with the Internet, online video, YouTube, Netflix and what could be. Mark Cuban at ReCode on the future of online video, YouTube and television. . advertising model. youtube.
The Data Is Watching You
FEBRUARY 17, 2017
The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.). Last December, Business Insider published the article, Facebook is quietly buying information from data brokers about its users' offline lives : "To find out exactly what type of data Facebook buys from brokers, we downloaded a list of 29,000 categories that the site provides to ad buyers.
Don't Forget About Marketing
AUGUST 10, 2011
In almost every case where I see mention of the "forget marketing and focus on your product," commentary, the individual writing this statement is confusing "marketing" with "advertising." " No, not every company that is just starting out has to use advertising to generate awareness and sales, but advertising is only a small component of the marketing mix. They're going to post videos to YouTube. youtube. Tags: advertising. This is a big mistake. This is a stupid mistake. Marketing 101. That's all Marketing. artist.
You Don't Have A Branding Problem.
MAY 9, 2013
Do you know how people find out about your product (or service), learn more about it, make a decision and then finally buy from you? Or, is this still a world of frustration because the trades won''t pay any attention to your standard press releases and nobody watches those boring corporate videos on YouTube ? It''s better to point to something else, blame a logo, think the website is not performing or buy more advertising instead of truly understanding what there is, what is working (and what isn''t) and what has been done to rectify and optimize. youtube.
Should you Buy YouTube Subscribers? The Pros and Cons
MAY 1, 2015
Every decision you make about your YouTube channel will get you certain results – both positive and negative. Whether or not you should buy YouTube subscribers is a choice that you should weigh both the pros and cons of before jumping into it if you’re not already sure what to do. You can see a YouTube account with a low subscriber count and ignore it. YouTube
The Problem With Time Spent
AUGUST 31, 2012
Long before Google existed, I worked for a search engine selling Internet advertising. Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quête de nouveaux revenus ). In this scenario, it makes Facebook look like a much more superior advertising, doesn't it? Sometimes the more time you spend in a media channel, the less open you are to advertising. advertising dollars. facebook advertising. internet advertising. media buying.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Does the brand make it easy to shop and buy online. Can consumers not only shop your brand, but buy it on their own, in a simple way? When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. advertising agency. youtube.