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Advertising. Full Steam Ahead.

Twist Image

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It's fine to question it, in a world of spam, terrible infomercials, 30 second spots that are horrific, or by the amount of paper that gets popped on to our doorsteps to buy stuff on a daily basis. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%.

Programmatic Advertising Creative. Winter Is Coming.

Twist Image

Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? We used to talk about brands and advertising within the realm of the "big idea."

Not Buying What You're Shilling

Twist Image

There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. When you engage in these Social Media activities, don't treat it like an advertising campaign. advertising audience blogger brand broadcasting community directrelationships evangelist facebook ftc fulldisclosure marketing mashable publicdiscourse shill socialmedia transparency twitter youtubeTags: advertising. This is noting new.

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The Frightening Ramifications Of High-Frequency Advertising

Twist Image

It's not a question of "if" creativity and advertising will be automated, it is a question of "when." There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. In December of last year, Business Insider published the news item, Facebook is quietly buying information from data brokers about its users' offline lives. Push that thinking further: think about your user activity, online sentiment analysis and more.

Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how how cheap can we buy this spot for?" ). Yes, advertising continues to be a healthy business (see: Advertising. brand.

The New Integrated Advertising Approach in 2020: Advertising in a Hyper-Real-Time World.

Blue Focus Marketing

The following post by Mark Burgess ( @mnburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. Brands will evolve their understanding of the consumer’s buying behavior in order to find the right information for the right individual through the right channel at the right time. Advertising & Mktg. link].

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. In some ways I can understand that sentiment. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. dPS fan | To buy | $100 total.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. In some ways I can understand that sentiment. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. dPS fan | To buy | $100 total.

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Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA

Blue Focus Marketing

The following post by Mark Burgess ( @mnburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. Brands will evolve their understanding of the consumer’s buying behavior in order to find the right information for the right individual through the right channel at the right time. Advertising & Mktg. link].

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order. Provided they were listening (and I very much suspect they were), Frito-Lay garnered hundreds of near-instantaneous points of feedback about their new advertising. Sentiment scoring remains an inexact science.

IROI: Immediate Return on Investment

Buzz Marketing for Technology

Posted in Advertising ROI Strategy. With over a billion consumers offering opinions, sentiments, and insights online, Social Media has in a few short years eclipsed many traditional forms of expression in terms of volume and importance. Media planning and buying is an area in which we see this Social Media-led advantage in bold-relief. In the traditional model, advertisers and media buyers make and execute buying decisions and then wait for the results to come in. Not so when media planning and buying is informed by Social Media. No related posts.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Wal-Mart’s marketing chief Stephen Quinn told the Journal that he “never saw this level of engagement” with a digital campaign – but didn’t reveal how much of the sentiment was positive vs. negative. ” The result?

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook to buy Oculus VR, maker of the Rift headset, for around $2B in cash and stock – last week Facebook announced the acquisition of Oculus VR, “the leader in virtual reality technology;” initial efforts will focus on gaming, but will expand to other experiences as well (TechCrunch). Facebook. Twitter. Foursquare. LinkedIn. Klout. Let us know in the comments below.

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Facebook Launches New Ad Format: Sponsored Story

Mindjumpers

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. However, the activity cannot distinguish between positive and negative sentiment, so the ad will be featuring all kind of actions, whether it may be ”having a lovely coffee at Starbucks” or ”the coffee sucks at Starbucks”.

These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? To me, there is something bigger here, and it''s an issue that I often touch upon: we confuse advertising with marketing. Really?

Home Is Where Your Customers Are

Twist Image

It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). That "somewhere" is the data, targeting and advertising capabilities. For years, the brand sentiment used to be that you needed to have your homebase (a website. Today, that sentiment needs to be reinvoked, unless brands want to cement this notion that social media is only a paid media platform (which, it is not). Tags: advertising. Don't get too caught up in this.

What The Brand Is. And What It Has Become

Twist Image

That, coupled with mobile advertising, and there is a sentiment of "what really works?" They are swiping, buying, learning, messaging, and sharing more than ever on their mobile devices. mobile advertising. Tags: advertising. The inventor hardly knows what the invention will really be used for. It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. It's also a narrative that we, as business leaders, often forget. What choice do you have? They have been exposed. Don't believe me?

How Much Do Facebook Fans Still Matter?

Jon Loomer

I know there’s a growing sentiment that Facebook fans no longer matter. And when you sell a product, these people are likely to buy. Facebook Marketing Tutorials Facebook Ads How To Facebook AdvertisingThis claim tends to be shouted loudest by those who also claim that organic reach is dead ( it’s not ). Note, however, that there is a huge caveat here. WCA: $17,240.65

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Leverage the Difference Between Online Influence and Popularity to Your Advantage

Unspoken

Last year, Advertising Age’s Matthew Creamer posted an article called “ Your Followers Are No Measure of Your Influence ,” in which he argued that popularity is not the same as having the ability to drive behavior. Shift Sentiment: ome software tools can help identify negative trends about your product or service. A restaurant or airline that is watching sentiment trends can identify when a negative item is working its way through the social atmosphere and use its influencers to turn that sentiment around. Turn That Influence Into Action. Digg Digg.

Marketers, Let Your Egos Go

Twist Image

What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? The net outcome of this movement could prove that machines are better advertisers than humans. Don Draper is, obviously, a fictitious character but he''s the perfect composite of hundreds (if not thousands) of advertising legends who have roamed our earth. Great advertising is magic. Traditional advertisers will tell you that not much has changed. advertising legend.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

Facts can be used to support your holiday goals in one or more of the following ways: Distract Uncle Bernie from his five millionth telling of the story about his fire hydrant mishap with some quality holiday consumer buying know-how. Some of their most interesting Thanksgiving marketing stats look at consumer sentiment and behavior when it comes to holiday shopping. How are the kids?”

Why Word-of-Mouth Means Little Once You’ve Lost a Customer

Spin Sucks

From “that baker sold me stale bread—don’t buy from him!” In fact,word-of-mouth is so powerful that a reported 92 percent of consumers believe recommendations from friends and family over all forms of advertising—making it one of the most desirable tools businesses can wield. Can positive word-of-mouth outweigh negative sentiment? By Susanna James. Will You Return? .

How to Write Facebook Sponsored Posts And Dodge the Haters

Laurel Papworth

The minute you have to Buy Attention you’ve really admitted that the content/story/message is not strong enough to stand on it’s own. The ad comes through, the comments are atrocious, brand recall might be high but brand sentiment plummets. They don’t care that Businesses are allowed to advertise to them. Welcome to social media engagement! Quel Surprise!

Timehop Helps You Build Community with Nostalgia

Spin Sucks

A wonderful little sentimentality called nostalgia. Not only has nostalgia been shown to help counteract loneliness, boredom, and anxiety—it’s also a very powerful force in marketing and advertising. Defined as “a sentimental yearning for the happiness of a former place or time,” nostalgia can be evoked through any and all five senses. By Laura Petrolino. Happy memories!

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Everything from taking a class to balancing a budget to buying a car can be done online. In fact, 9 out of 10 consumers turn to social media for help with a buying decision and 75% of people bought something because they saw it on social media. This isn’t necessarily a bad thing—after all, word-of-mouth continues to be the most credible form of advertising. Demographics.

Why Social Media Is Important for Content Marketing

agora pulse

Listen and monitor sentiment. for every $1 you spend… much higher than traditional advertising methods. TIP: Firstly, remember that money can’t buy happiness when it comes to sponsoring your content. You spend hours researching, writing, designing and publishing that awesome piece of content but are you getting the best results for all your hard work? Push social sharing.

Marketing Lessons From Seth Godin

Twist Image

I felt like I needed to buy my three other business partners at Twist Image their own copies of the book. I'm begging you now to buy the book and read it (yes, it's that good). Word of mouth trumps mass advertising. Yes, it's a question of tone and sentiment. advertising amazon anythingyouwant blog bookpublishing businessbook cdbaby communications content dereksivers dothework facebook harrypotter marketing marketinglessons pokethebox selfreliance sethgodin thedominoproject twitter wordofmouthmarketingTags: advertising. I smiled the whole way through.

Social Media is Dead, Long Live Big Data

Laurel Papworth

Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?) TIP: if you sell housewares advertise to those that just bought a house ^^. When I say “she” I of course mean a non-gender specific bot that uses Big Data collected from social media sites to give sentiment and personalised data on individuals.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. ” Twitter Followers.

How to Drive Real Sales Leads From Social Media

Socialmouths

You want to tell people they are awesome, because positive emotions get shared the most out of any sentiment. However, in the interest of time, here are two different ways to promote your quiz using paid Facebook advertising. 4) (14 days later) “Donate/Buy Now”. You have to change people’s mindsets from “just browsing” to “ready to buy” in an automated way. Use images.

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

Search advertising–done that. Display advertising–done that. People don’t buy pre-roll ads against one another to communicate something, and they can’t leave a comment below your paid search ad. Impressions – You probably know this term already if you work in digital advertising. Last year we talked a lot about the “de-siloization” of social. Yikes.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

SocialFish

That means that cards allow you to tap into approximately half of your audience base, encouraging them to visit your website, buy a product, or check out a related playlist while they’re watching your video on a phone or tablet. A brand can see how people are talking about their brand or industry to measure brand sentiment.”. Fundraising. Video. Playlist. Associated Website.

Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. ” While it’s left advertisers lamenting for the “good old days.” Than you can start to target your social media advertising to be more effective. Listening first and advertising second will help drive your budget decisions later. This sentiment is especially in conversations I’m currently having with one of our agency’s B2B clients.

Advertising in a Hyper-Real-Time World – Wharton FoA 2020 Project @WhartonFoA #WhartonFoA

Blue Focus Marketing

The following post by Mark Burgess ( @mnburgess ) was initially published as a contribution to T he Wharton Future of Advertising Program’s Advertising 2020 Project. By 2020, the term “advertising” will be redefined from today’s definition of “paid media only” to the true integration of all relevant paid, owned and earned media. Brands will evolve their understanding of the consumer’s buying behavior in order to find the right information for the right individual through the right channel at the right time. Advertising & Mktg. link].

Increase Profits With Smarter Trade Promotions

The Realtime Report

However, despite companies’ sentiments, many would be better off staying at home. The average person spends 590 minutes a day exposed to advertising , and the grocery store is no different – these sale signs are everywhere. This means “buy one, get one free,” “2 for $4”, and any other offer showcased on aisle end caps. Increase Profits With Smarter Trade Promotions.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

10 Ethical Ways to Buy Links : While some may argue that you need to nofollow links purchased via paid reviews (which is suggested here), link buying isn’t over and is a great way for many people to get the visibility they feel they deserve and the SEO value that may come from it. Should You Buy PPC Ads for Your Brand Keywords? And I did. Do an audit to find out. Enjoy!

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.

4 Strategies for Improving Social Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Learn How Fans See Your Brand. Enter Tweet Jukebox.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. It’s not like broadcast television, where you buy spots on primetime, talk about your brand, and see sales walking in the door. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. Turn B2B Buying Into a Social Experience by iMedia Connection. How can an brand establish trust online?

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