Consumers Want Personalization And Privacy
JUNE 12, 2015
Consumers say that they hate advertising, but the truth is that they hate bad/untargeted advertising. Advertising works when it knows its audience. Consumers who are interested, willfully seek out these ads, watch them, share and - ultimately - buy the products or services. Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." privacy.