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How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

I’ve been working lately with several brands who already are mainstays in our households, brands you’d be surprised would want to advertise at all since their products and services might already speak for themselves with their national or even international reach. How Do You Socialize an Already Social Brand?

Airlines 196
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This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Facebook is making an announcement this week; speculation is that they may be announcing a Facebook phone.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. Apple is never about the customer but their own bottom line and not begin engaged with the customers about issues through social media shows this even further. But I don’t consider it smart to try to convert new buyers.

Apple 154
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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. No need to buy John Reeses’ new product that will set you back $2k. Things are a – changing.

Analysis 226
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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

What about the ad deal you currently have with Microsoft? Google and Microsoft are going after social networks and some people feel aren’t monetizable. In terms of the Microsoft relationship, we want the way people make money to be in line with the way people use the site. Our mission is connecting people.

Web 2.0 104
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Advice for a New Internet Marketer (or How to Spot Internet.

Techipedia: Tamar Weinberg

Pay Per Click Marketing : PPC is another search engine marketing strategy that utilizes contextual advertising; based on a search query or the content of a web page, ads will appear. Social Media Marketing : In social media marketing, you are tasked with leveraging the social space through its media to market your products.

How To 240
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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

This is not a regular practice on the social news giant, and unfortunately, that is probably the biggest thing causing its downfall. There was only one occasion when the users were able to make a lasting impression on the social news site. It’s hard to say if that will happen again. Time will only tell.

Digg 100