The Microsoft Surface's Beauty is Only "Surface Deep"
Stay N' Alive
NOVEMBER 2, 2012
As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. Microsoft Office tends to lag.
How digital marketing is supplanting traditional advertising
OCTOBER 13, 2016
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. greyweed / Creative Commons BY. Post by Megan Totka. ChamberofCommerce.com.
Buy Some Social Media Today!
MAY 5, 2011
I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. And they have. Don’t believe me?
Facebook Updates Calls to Action on Pages, Recommendations, Local Events
OCTOBER 19, 2016
Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango. Product manager Krishna Kalpathy added in a developer blog post that those services include Booker, BookingBug, Front Desk, Microsoft Bookings, Pingup, Schedulicity , Setster and Simplybook.me.). Welcome to Facebook. in the coming weeks.”. today.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. The 10-year Microsoft veteran is also a graduate of Harvard Business School. That will be our top focus for next year.
The Problem With Time Spent
AUGUST 31, 2012
Long before Google existed, I worked for a search engine selling Internet advertising. Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quête de nouveaux revenus ). In this scenario, it makes Facebook look like a much more superior advertising, doesn't it? Sometimes the more time you spend in a media channel, the less open you are to advertising. This is not about Google vs. Facebook vs. Yahoo vs. Microsoft. advertising dollars. Not so.
Microsoft Advertising Podcast: Insights - 15 Minutes With David.
JANUARY 6, 2009
We Have No Idea If Online Ads Work
JUNE 19, 2014
The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. Sadly, some of the coolest and most interesting digital media properties are the perpetrators of such heinous advertising crimes. Dating is a lot like advertising. Derek Thompson at The Atlantic dubs it the '' I-was-gonna-buy-it-anyway problem.''" display advertising. microsoft.
Major Social Media Acquisitions: 3 Must-Reads
JULY 16, 2012
Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs. Oracle Buys Involver to Boost Social Media Presence.
What Humans Want Vs. The Chatbot Struggle
FEBRUARY 23, 2017
She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. microsoft. Tags: advertising agency. Do you think that chatbots are the future? You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" Be brief. amazon.
The New Electricity
JULY 3, 2012
As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. So, how did Google and Microsoft fare with their announcements? advertising. microsoft. Ridiculous.
Connect The Dots Marketing
JANUARY 24, 2017
Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. advertising agency. advertising spend. microsoft. Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. and growing.
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. Now Google is considering buying Waze , which may spark a bidding war. These are those links.
How Facebook is Slowly Strangling Twitter
Convince & Convert
OCTOBER 20, 2015
Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? This series of mirrored moves is right out of the Microsoft playbook of the 80s and 90s. Image via BigStockPhoto.com.
This Week in Social Media – 4/3/2013
Social Media Marketing
APRIL 3, 2013
Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015.
The Line Being Drawn Between Smartphones And Tablets
MAY 29, 2015
What does advertising do? Advertising sells the notion of happiness. Use this, buy that and be happy. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. They're typically not shopping in Target or Walmart with an iPad in hand or watching video on their Microsoft Surface in between meetings--they're doing that on their phones instead.". If we don't, we're going to continue to debate the baseline value of simply advertising on these devices, and that would be a tragic mistake. Truth?
B2B Marketers Are Humans, Too
Convince & Convert
APRIL 2, 2015
Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. The Programmatic Mind educates marketers and explores programmatic advertising trends. The brand wasn’t targeting consumers, but transport companies. The Value of Video.
10 Marketing Tips from Father of Marketing David Ogilvy
Convince & Convert
MARCH 16, 2016
The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” All were taken from his book Confessions of an Advertising Man. Nowadays, 73% of customers research a product on the internet before buying it. The more informative your advertising, the more persuasive it will be.”. highlight to tweet).
Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
NOVEMBER 21, 2016
Marketplace : A convenient destination to discover, buy, and sell items with people in your community. And in 2017, I think we’ll see Snapchat double down on its ad product to enhance targeting and analytics for its advertisers. Microsoft acquires LinkedIn. LinkedIn was acquired by Microsoft for $26.2 What does the future look like for social media? Facebook.
5 Reasons Your Business Absolutely Needs To Consider the Bing Network
MARCH 14, 2016
Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. All reasons to seriously consider the Bing Network in your online ad buys. This post brought to you by Bing Network. The Bing Network has evolved quite a bit over the years.
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs. Apple. Apple doesn’t play on Facebook or Twitter.
40 Core Philosophies From the Most Famous Marketers in History
JUNE 22, 2016
Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. ‘Eat your own dog food’ Who: Paul Maritz of Microsoft. The slogan has since been used in every De Beers ad and in 1999 was named the slogan of the 20th century by Advertising Age. Details matter.
Six Links Worthy Of Your Attention #41
APRIL 2, 2011
Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. As more and more people buy iPads and get comfortable with paying for content on the fly, perhaps we're about to enter a new golden era in long-form journalism? microsoft. microsoft advertising. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). gigaom.
Make Better Broth: Quality Over Quantity
DECEMBER 1, 2011
Whether it’s launching new products, starting a PR/marketing/advertising campaign, or adding sections to your website, taking on too much will leave you thinly spread. Look at two of the biggest and most successful companies around today – Apple and Microsoft. This ensures that people aren’t wondering which version is better – instead, all they need to decide is which colour to buy.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Buy vs. build an audience. In that case, there is another option: buy it. According to 25 Experts).
Seven Ways to Present a 360 Degree View of Your Brand
MAY 17, 2012
Do you have an audio logo like Microsoft Windows ? Given that consumers don’t trust advertising , what brand-related proof can you offer prospects to persuade them to buy from your organization? Today’s guest post is written by Heidi Cohen. . Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. Visual signs. Audio sounds. Spokesperson.
Why You Should Encourage Social Advocacy among B2B Employees
DECEMBER 3, 2014
In a study done by Microsoft , 46% of people surveyed said social media helped increase their productivity. The first step is to get the buy-in from a small, but influential team within the company. This is a chance to create discussions around your brand – not an advertising opportunity. Guest post by Daniel Kushner, CEO of Oktopost.com. Source: Holtz ).
The Weekly Digital Marketing Round-Up
JANUARY 13, 2017
4 Reasons Google Bought Wildfire
Convince & Convert
JULY 31, 2012
You may recall that Facebook never signed a deal with Google to incorporate behind-the-password activity into Google, which is why Facebook activity doesn’t show up in Google much, and also why the Facebook/Microsoft (Bing) alliance was theoretically a counter-balance. What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Happy day for Gary Vaynerchuk , who was an angel investor in Wildfire). But it’s brilliant.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
If we discard trend worlds like a pair of of shoes everyone seems to be buying, and we are constantly thinking up new ways to say things… new catch phrases that will just wind up on this list five years from now… what is ultimate the solution to our speak? And your Microsoft example is a great illustration of how various terms can get turned into buzzwords. Drives me nuts.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing. And much more.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
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Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
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The Promise of Internet!
MAY 22, 2012
Internet as a medium also very clearly pushed a fact that you can’t spend money and buy consumers-that was a very powerful phenomenon! That, money can buy users, but cannot sustain and retain was truly imbibed in the thought-process. If that was not true, Yahoo, Microsoft, ebay, MySpace etc. Internet was conceptualized with a dream. Many succeeded! the list goes on.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Business Headlines] [.]
How PR Pros Are Using Social Media for Real Results
OCTOBER 31, 2010
Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One method that has yielded results for Targus is utilizing its Twitter account for giveaways and promotions and monitoring Twitter conversations to target bag-buying consumers. View More » Business Microsofts Newest Acquisition Is Abo. Microsoft Posts Record Earnings, But. bit.ly
Making Data Relevant: The New Metrics for Social Marketing
JANUARY 26, 2011
Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? Social media has come of age.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Advertise. Microsoft. Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. microsoft. advertising. About | Subscribe | Contact | Advertise.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Microsoft Posts Record Earnings, But. Learn more. Mobile 2.0