The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. It is by far Microsoft's most beautiful device and operating system to date. Microsoft Office tends to lag.

Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

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Trending Sources

Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Get tickets to movies and events: For many new movies this fall, you can buy movie tickets straight from their Facebook pages via Fandango. Buy Tickets: Sell tickets with Eventbrite or Ticketmaster. Welcome to Facebook. Now Facebook wants to make sure you never have to leave.

How digital marketing is supplanting traditional advertising

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. greyweed / Creative Commons BY.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

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Microsoft Advertising Podcast: Insights - 15 Minutes With David.

Jason Yormark

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. I don’t just buy an MP3 player, I like the Company Page, I review the product, I share the features, and I connect with customer support.

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Google: The search party is not over


Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. That brings us to the topic of appeal to advertisers.

We Have No Idea If Online Ads Work

Twist Image

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. Sadly, some of the coolest and most interesting digital media properties are the perpetrators of such heinous advertising crimes. Dating is a lot like advertising. display advertising. microsoft.

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Major Social Media Acquisitions: 3 Must-Reads


Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

The New Electricity

Twist Image

As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. In the past few weeks, we've seen both Microsoft and Google come forward with their own tablets in an attempt to dethrone the iPad. advertising.

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What Humans Want Vs. The Chatbot Struggle

Twist Image

She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". With that, we have the challenge of companies like Facebook and Microsoft and many others (including agencies like ours ) talking up the value, merits and opportunities of chatbots. microsoft. Tags: advertising agency. Do you think that chatbots are the future?

Connect The Dots Marketing

Twist Image

Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. No longer trying to figure out which keywords and text will get people to click, but rather how to buy media and engage against voice-initiated searches will create an entirely new industry in marketing. advertising agency. advertising spend. microsoft. Are we seeing the bigger picture?

The Line Being Drawn Between Smartphones And Tablets

Twist Image

What does advertising do? Advertising sells the notion of happiness. Use this, buy that and be happy. This, coupled with the context of how and where the consumer is, creates a different dynamic for marketers and advertisers. They're typically not shopping in Target or Walmart with an iPad in hand or watching video on their Microsoft Surface in between meetings--they're doing that on their phones instead.". advertising. advertising budget.

This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising.

How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? Image via

This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. A roundup of relevant links affecting our industry.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers some of Microsoft’s leading innovations, from Cortana to voice search in Xbox One, from the search experiences in Windows 10, to searching directly in Office so you stay focused on doing, not finding. All reasons to seriously consider the Bing Network in your online ad buys.

Six Links Worthy Of Your Attention #374

Twist Image

Did This Book Buy Its Way Onto The New York Times Bestseller List? microsoft. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #367

Twist Image

When Soviet Gearheads Built The Sportscars They Couldn't Buy - Jalopnik. "If If you want some power cars and can't buy things from the other side of the Iron Curtain, what are you gonna do? microsoft. Tags: advertising agency. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories.

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10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

The Mad Men-esque figure was once called “ the most sought-after wizard in today’s advertising industry.” All were taken from his book Confessions of an Advertising Man. Nowadays, 73% of customers research a product on the internet before buying it.

Where Social Media Is Headed in 2017: The Biggest Trends to Watch For

Buffer Social

Marketplace : A convenient destination to discover, buy, and sell items with people in your community. And in 2017, I think we’ll see Snapchat double down on its ad product to enhance targeting and analytics for its advertisers. Microsoft acquires LinkedIn.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these.

Six Links Worthy Of Your Attention #41

Twist Image

Jaron Lanier: The Frontiers of Augmented Reality and Human Potential - Microsoft Advertising. In this video, he discusses the impact of technologies like Microsoft 's Kinect and the future of computing. As more and more people buy iPads and get comfortable with paying for content on the fly, perhaps we're about to enter a new golden era in long-form journalism? microsoft. microsoft advertising.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. ‘Eat your own dog food’ Who: Paul Maritz of Microsoft. What: Why do people buy quarter-inch drill bits

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Google will buy Twitter for tens of billions of dollars. The ROI for buying advertising in Twitter will go up. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options.

Why You Should Encourage Social Advocacy among B2B Employees


In a study done by Microsoft , 46% of people surveyed said social media helped increase their productivity. The first step is to get the buy-in from a small, but influential team within the company. Guest post by Daniel Kushner, CEO of

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4 Reasons Google Bought Wildfire

Convince & Convert

You may recall that Facebook never signed a deal with Google to incorporate behind-the-password activity into Google, which is why Facebook activity doesn’t show up in Google much, and also why the Facebook/Microsoft (Bing) alliance was theoretically a counter-balance. What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status?

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

If we discard trend worlds like a pair of of shoes everyone seems to be buying, and we are constantly thinking up new ways to say things… new catch phrases that will just wind up on this list five years from now… what is ultimate the solution to our speak?

The Weekly Digital Marketing Round-Up

Simply Measured

Not prohibit advertising, or the possibility for websites to use cookies or other technologies for tracking user behavior (will just require consumer consent). 30 advertisers have signed on so far, including General Motors Co, Nike Inc.,

HOW TO: Properly Use Badges to Engage Customers

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

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Content vs. Community: How Online Publishers Can Nurture Both

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started!

Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. While Microsoft will focus on classifying and scoring influencers based on their online activity.

The Promise of Internet!

Atom Thought

Internet as a medium also very clearly pushed a fact that you can’t spend money and buy consumers-that was a very powerful phenomenon! That, money can buy users, but cannot sustain and retain was truly imbibed in the thought-process. Internet was conceptualized with a dream.

What to Look For When Hiring a Community Manager

link] 10 Online Strategies for Your Next Product Launch | Online Buy Review [.]

How PR Pros Are Using Social Media for Real Results

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! One method that has yielded results for Targus is utilizing its Twitter account for giveaways and promotions and monitoring Twitter conversations to target bag-buying consumers.

Making Data Relevant: The New Metrics for Social Marketing

Companies like Dell and Best Buy are adopting different strategies for listening to Internet chatter. Behavioral Segmentation Behavioral targeting dramatically changed with online advertising, and now social media can take this effectiveness to new heights.

Top 10 Reputation Tracking Tools Worth Paying For

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Yahoo Search Ads Now Served by Microsoft HOW TO: Optimize Your Social Media Ma.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advertise. Microsoft. microsoft. advertising. Home | Web Apps | Trends | Google | Microsoft | Facebook | Archives | Jobs. About | Subscribe | Contact | Advertise. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About.

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