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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. One way to do this is by doubling down on social media marketing.

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The 12 Best Chatbot Examples for Businesses

Hootsuite

Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. The furniture industry came to an interesting crossroads due to the pandemic. On the other, in the furniture industry, an in-person experience is a deciding factor in the sales process.

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Going Mobile – Vital Tips for B2B Digital Marketing Success

Buzzlogix

A joint study conducted by Google and Millward Brown Digital found that 42% of researchers use a mobile device during their B2B buying process. Apps can conveniently deliver software updates, encourage networking on an industry-wide scale, assist with ordering supplies management, help with inventory, etc. Reach out to Clients via SMS.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

The library put together some simple content to share on social, advertising a 100% off sale on all its books. . For instance, on Black Friday, you might tie some of your marketing into some Buy Online / Pickup In Store specials (commonly referred to as BOPIS) and on Cyber Monday, you can of course focus on online sales. well, library.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” By the time consumers step foot in a store, they’ve usually decided what they want to buy.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs. The Oscar buy is also about leveraging the investment on Facebook and Twitter.