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Invasive or Indispensable: The Case of Permanent GPS

Techipedia: Tamar Weinberg

This isn’t a real post about social media strategy, but it’s an important issue that follows from our social media behavior online. You couldn’t join Facebook unless you had a college email address on a particular school’s domain, much to their prospective advertisers’ chagrin.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

Promotion and Advertising Without effective promotion, your business will not generate the desired income. Therefore, special attention should be paid to advertising settings. In addition, create profiles on social media to reach another segment of the target audience.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

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How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Pokémon hasn’t officially opened the game up for advertising or sponsored activities yet but, here are a few initial ideas. Lures cost less than a dollar and are there to draw Pokémon to Pokestops, anyone can buy them so why not buy some to Lure folks to a session during the conference? Break Out of the Convention Hall.

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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

.” But that criteria would ignore many “interim” metrics that, while not directly bottom-line related in and of themselves, are important guideposts to designing and executing financially successful marketing plans—similar to the way a pilot may use GPS or visual landmarks. ” Twitter Followers.

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Australia Toyota Yaris social media campaign Downfall

Laurel Papworth

Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign&#. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes to using the same tactics in online communities, there’s damage done. Re: the video.

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Random Acts Of Business Kindness

Twist Image

We live in a world where you''ll pay it forward by buying a cup of coffee for the car behind you in line at the donut shop drive-through on your morning commute, but ten minutes later you are conducting in business what would be socially comparable to mass murder in terms of trying to cripple the competition or win new business.

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