Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful.
Success Stories From Twitter’s Front Lines
DECEMBER 23, 2016
Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. the following day using Twitter’s partnership with Oracle to target multiple audiences of people who frequent fast-food restaurants, who spend money at competing QSRs and who buy ready-made breakfast items. Twitter has had an extraordinary year by any measure.
How 2nd Screen Apps killed off Television Advertising – Social Media TV
JULY 22, 2013
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad? Why would a company buy TV ads when they could engage on the 2nd screen?
The Persistence Of Brands
DECEMBER 26, 2016
People want quality, and they no longer feel the need (at the same time) to be advertising for some business by flaunting their corporate animal in the upper quadrant of their polo shirt. Brands have (somehow) become less important, and individuals are more interested in buying clothes that are (somewhat) personalized, or that speak to them by allowing their own personalized style to flaunt. Brands are also a lot bigger than the fashion labels. advertising. fashion.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. • Don’t rely too much on advertising. 59% of CMOs still say print advertising is an effective marketing channel.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. Readers: What do you think of these new advertising options from Facebook?
The Interoperability Of Things (And Brands)
JANUARY 10, 2017
Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Still, we do know that price is not usually the thing that keeps people away (remember the long lines of people looking to buy a $900 iPhone ?). Think about the luxury goods or culture-based fashion brands. fashion. fashion brand.
Marketers Must Balance Targeting With Audience Reach
AUGUST 23, 2016
A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”. Advertisers experiment with new precise ad targeting. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.”
How Your Customers Shop On Instagram
MAY 24, 2016
A user can click on the link in their profile, visit the identical Like2Buy page, click on the image again, and go directly to the product page to buy what’s in the photo. Some creative businesses use services that allow people to buy items on Instagram by linking accounts.
Facebook Ads: 9 Factors That Impact Cost Per Conversion
MAY 20, 2015
Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” Of those who have interest, a small percentage will be willing to buy.
Is Bethany Mota The Future Of The NewFronts?
APRIL 30, 2014
What would the world of advertising be like if the 30 second spot actually started playing second fiddle in the advertising mix (what if it moved over to the bassoon section?)? And, as is always the case, video is one of the most profoundly powerful ways that advertisers are looking at as a way to equalize their budgets, as they shift away from TV advertising. The NewFronts is for advertisers and the media to buy into online video channels, programming and more.
A New Twist on Content
Social Media Marketing
OCTOBER 3, 2012
Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc. When you look at every image that was created for the effort, not a single one asks people what they think of an Oreo flavor or feature or cajoles them to go buy Oreos.
Why Content Marketing Fails
MAY 27, 2015
Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. Maybe it didn’t tell me where to buy Barbie dolls (or did it? By Eleanor Pierce.
3 Tips for Brands Targeting Brides on Social Media
Ignite Social Media
JULY 15, 2016
Not only was I able to collectively pin with my bridal party in secret, but more importantly, I was able to make purchases in an easy fashion. Also, keep in mind that many pinners are looking to either “buy now” or “learn more”. Weddings. You either love them or you hate them.
Facebook Ad Campaign Process: Build Audience, Leads and Conversions
JULY 1, 2016
It’s specifically for advertisers who don’t currently have a large, built-in audience to target for leads and sales. The process I see from far too many advertisers is painfully simple: Target interests and Lookalike Audiences to build leads and sell stuff.
Are Brands Ready For The Instagram Economy?
MARCH 20, 2014
That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). Connie Wang runs a fashion site called, Refinery29 , and had this to say in the article about Instagram''s business potential: "It''s so much more personal. On Instagram, it feels like a discovery because you aren''t there to shop -- but if something catches your eye and it''s available, you''re more likely to buy it."
Using Social Media to Reach the Hard-Working Class
Social Media Strategery
JUNE 1, 2013
They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Are you a fashion brand? How are you engaging with the new “hard-working class?”
Home Is Where Your Customers Are
APRIL 29, 2015
It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). That "somewhere" is the data, targeting and advertising capabilities. Be diligent with updating the content in a dynamic fashion. . For most brands that are focused on paying to be present and interrupting the social experience, these are only advertising channels.
5 Ways to Develop a Unique Selling Proposition
Convince & Convert
DECEMBER 3, 2013
One famous retail chain has adopted this practice in an extreme fashion. This sort of personality, which so perfectly aligned with what was being sold, is something that is difficult if not impossible to buy.
Customer Advertising: Shop, Buy, Publish – Blippy vs Facebook
DECEMBER 16, 2009
Superb if you did a great deal on a Louis Vuitton classic handbag on eBay, less good if you are buying “Herpes and You on Amazon or porn at Blockbuster Video. Publishing where we shop, what we buy is only a matter of time. Buy the same cheap-ass beer as Laurel Papworth.
Influencer Marketing Just Hit the Big Time
Convince & Convert
MARCH 17, 2015
Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance.
What Makes for a Good Promoted Post on Facebook?
APRIL 13, 2017
Promotion amplifies your original post to a specific audience via Facebook’s News Feed advertising platform in order to increase visibility and boost post engagement. This may be fashion, food, beauty or holidays. You can also add a “buy now” CTA or a link to your website.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Paul Dunay provides three brilliant tips for b2b marketers to optimize their use of Facebook advertising, such as “Put the 20 top companies you want to target into the Workplaces field.
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. Connect with a larger pool of people interested in buying homes before they decide to reach out to a real estate agent.
The Marketing Problem Is Simple: There Are Too Many Ads
JULY 18, 2012
The entire construct of the advertising industry was built on the scarcity model. There was only a finite number of pages in the newspaper allotted to advertising. or do they visit multiple sites in a more chaotic fashion across multiple devices (computer screen, tablet, smartphone, etc.)? But, they feel this way not because it's expensive to advertise or because there is a lack of substantive places to put those ads. advertising. advertising industry.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
This spot, produced by Ogilvy & Mather in 2006, went viral and won one of the most prestigious advertising awards in the world. Within the fashion industry, one of the best ways to build trust in your brand is by using catwalk videos on your site.
The Brands That You Live For
FEBRUARY 8, 2017
We see this behaviour more commonly with fashion, sport and music brands, but there's an attitude. It's not like customers will buy anything put out by an accounting software package. Maybe you can create things - products and/or services - that truly capture your consumer's love and affection to the point that they're buying based on the brand and not the product or services. . Your marketing and advertising is all about how your message gets placed in the marketplace.
How Social Selling Will Dominate the Future of E-Commerce
Convince & Convert
MAY 11, 2016
Those numbers are why Facebook, Twitter, and Pinterest have not only invested heavily in creating robust advertising features but native shops and “buy now” options as well that allow users to purchase products without ever leaving their favorite platform. Facebook Buy Button and Shops.
Get Inspired And Go Shopping with French Connection's Youtique.
OCTOBER 4, 2010
With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. You get advise on how to wear the different garments and you just have to click on the garment to buy it.
Is Amazon The Future Of Media?
DECEMBER 21, 2012
We are having many roads converge in media, and what's becoming abundantly clear is this: consumers are going to have more relevant and highly targeted advertising in front of them that is placed and bought in both an automated fashion and in real-time. The true age of digital advertising? " Amazon also has its Amazon Advertising Platform, which was highlighted during Advertising Week. advertising exchange. advertising week.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Their versatility allows brands to advertise whatever form of content suits them best. The path of Yelp to Messenger to purchase completion can be made simpler with the use of reviews on social, eliminating one step in the buying process. Mobile Advertising Costs Will Increase.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
At some stage, however, it will have to be monetized, probably through advertising or charging brands for profiles. But it feeds so many of my creative juices I may never have to actually think about what I’m going to fix for dinner or buy someone for their birthday.
Convergence is the Name of the Game for PR Pros of Tomorrow
AUGUST 2, 2012
On top of creating a web presence that has the WIIFM – what’s in it for me – for customers and prospects, we now also have paid media (advertising), earned media (media relations), and owned media, which is the content you produce and distribute.
Influencer Marketing: Interview With Danica Kombol
Diva Marketing Blog
MAY 9, 2016
After that, brands kept coming to us looking for novel, non-advertising ways to promote their events or their products. Essentially, influencer marketing is word of mouth advertising in the digital sphere. To celebrate Diva Marketing's 12th Blog Birthday (!).
5 New Business Books That You Should Read (But Probably Never Heard Of)
MARCH 2, 2011
Told through many media at once in a nonlinear fashion, these new narratives encourage us not merely to watch but to participate, often engaging us in the same way that games do. " Unthinking - The Surprising Forces Behind What We Buy by Harry Beckwith. " A rumination on the psychology behind our responses to advertisements from marketing expert Beckwith. Tags: advertising. There is a lot of great business book reading happening right now.
Is Content More Important than Conversation?
FEBRUARY 6, 2012
You could advertise on Facebook for $0.25 Do social prospects buy more because we talked to them? In day-to-day life, we talk about art, TV shows, movies, fashion accessories, and sports games – all creations or performances.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
77% of buyers say they are more likely to buy from a company whose CEO uses social media. the most popular categories are Fashion, Desserts, Clothes and Birthdays. The five most popular tags for Tumblr posts are GIF, LOL, Fashion, Art and Vintage. Media and Online Advertising.
How to Boost eCommerce Sales with Instagram
Convince & Convert
FEBRUARY 7, 2017
All of the above collectively assist users in their buying decisions, resulting in massive revenue for your business. Now with your bio link, a shopper can visit a store and use the “buy now” button to make shopping easy. Use Instagram Advertising.