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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. Why referral marketing is so important Referral marketing is an effective way to attract new customers and increase sales.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. How will you be treating this period of advertising? Consider pulling back.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The Testimonial Ad.