Entrepreneurs: On Pricing and Discounts

Jon Loomer

Should you offer discounts? And we desire to have masses buy our product as affirmation. And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts. ” Buy it and I’d review your page, complete with a video screenshare and two-page document recapping my recommendations.

Why Testimonial Advertisements Still Matters


In order to build credibility for your company, you need to make testimonial advertising a part of your marketing plan. What is testimonial advertising? Testimonial Advertising definition : Unbiased comments from existing customers that help new visitors make purchasing decisions.

Trending Sources

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Finding deals and discounts becomes a game and your marketing is useful research material! Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special deals

New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend


By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. Advertising

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

This infographic outlines some of the tactics and observations that help small businesses advertise. Website Marketing Email Marketing Print Advertising Social Media Online Advertising Event Marketing What are the most used social media sites used by small businesses?

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). This past holiday was a win for social media advertisers.

Buy 11

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

Yet while 95% of B2B marketers have created corporate social media accounts, half are still not active on social media on a regular basis. • Don’t rely too much on advertising. 59% of CMOs still say print advertising is an effective marketing channel.

B2B 121

10 Ways to Woo Would-be Advertisers on Your Blog


That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. Your blog must explicitly announce to the potential advertisers that it is ready to sell ads.


10 Facts About Consumer Behavior on Facebook


A number of details were revealed about why and how people interact with brands on the world’s largest social network, including: For the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%).

7 Ways to Get More Facebook Likes [Infographic]


Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Community breeds success on Facebook.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Michelle Bowles offers five tips for “making the most of your fan page&# such as keeping content fresh, encouraging interaction and offering discounts, promotions or information not available anywhere else. Facebook Advertising. Pay Per Face: 52 Facebook Advertising Tips & Best Practices by Search Engine Journal. 10 Tips for Advertising on Facebook by PPC Hero. Facebook is an extraordinary phenomenon.

SEO 11

How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

We’ll do this through a series of ads to get those subscribers to buy our product. We could even provide a special discount in one of these ads. Facebook Marketing Tutorials Facebook Ads How To Facebook Advertising

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Brands have used coupons to instill customer loyalty by offering a discount.

Class 43

4 Examples of an Evergreen Facebook Campaign Trigger

Jon Loomer

Quick backtrack: One of the primary challenges facing Facebook advertisers is creating a campaign that keeps on working. Days 9-10: Discount offer for that product. Users are unlikely to buy from the previous ad, but it served a purpose. 8) Days 15-16: Discount for my product.

The Future Of Personalized Pricing

Twist Image

It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. buying habit. targeted advertising. Tags: advertising.

Price 41

This Week in Social Media – 5/1/2013

Social Media Marketing

Further reflecting the analysis is a call from WPP CEO Sir Martin Sorrell, who says that advertisers should significantly cut back on the money they''re spending on newspapers and magazines , as consumers aren''t spending as much time with those. where the leading driver is discounts or deals.

Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price. Also, by taking advantage of Groupon’s network, she’d never have to advertise again.

Buy 11

Social Media Users More Likely to Buy From Brands They Follow


The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. Social Media Users More Likely to Buy From Brands They Follow (pamorama.net) [.]

Buy 3

The Failure Of Social Media

Twist Image

There are a lot of things that I would like advertising to do. Not an impression, not if they buy once, but the full lifetime value. A brochure is not the same as a coupon or promoting that discount on Facebook. Opening up a Facebook page and then being disappointed because nobody is buying from you is not the fault of social media (or Facebook). Tags: advertising. Social Media doesn''t work for the vast majority of small businesses.

What Does a Facebook Sales Funnel Look Like?

agora pulse

And since Facebook Ads is all about creating interest instead of just waiting customers to decide they need to find you, it’s the perfect medium to drive sales even though we never intend to go on Facebook to buy anything.

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers


Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Both normally sell for $1,997 each, so that is a buy one, get one free deal. Get 50% off using discount code CYBERBF50 until Monday, November 30th.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Messages can deliver text alerts, subscriptions, broadcast advertising, competitions, campaigns for customer loyalty, customer profiling, cross-selling and reminders, the list goes on. Incentivize the exchange of key customer information in exchange for a prize or a discount voucher.

SMS 129

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). Great idea – technically a little tricky for the average person to pull off but very easy to implement down stream since they already use discount codes in their shopping cart.

Is Amazon The Creepiest Company In The World?

Twist Image

From discounted bulk candy to more unique costumes (we need to one-up the neighbor's kids) to lawn decorations. Creepy Advertising. When we think of the duopoly that is digital advertising today (namely, Google and Facebook ), many media pundits struggle to see if another media player can knock one of those two from their perch. Amazon's customer profiles enable them to know and target advertising in a profoundly powerful and different way. advertising agency.

7 Ways to Increase eCommerce Sales with Facebook Ads

Simply Measured

Don’t worry if you have no idea how to approach advertising on Facebook. Set up Display product ads in Power Editor: Specify which products you will advertise from your catalog. 55% of people would consider buying from a company if they enjoyed a story. Offer an incentive: It can be quite a challenge to capture a user’s attention with so many businesses advertising on Facebook. . Include an image of the product and ask if they forgot to buy the item.

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity SMM

what are the secrets to Facebook advertising success? It’s easy to generate tremendous traffic and buzz on Facebook if you’re a major brand advertiser with buckets of money to spend, but what about small businesses with much more limited means? Facebook Advertising.

Types 33

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency.

Social Commerce: What Is It?


There is no advertising or marketing done outside of the Etsy home site. Group Discount Services – companies like Groupon or LivingSocial would absolutely fit into the social commerce group. Again, very little outside advertising is done (i.e.

Hot Association Jobs: November 10


If you’re the ideal candidate, you should have a background in paid advertising, media buying, and general strategy. We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout.

From rider to driver: understanding the audience of female drivers in Saudi Arabia


Below we can see that compared to the general Saudi Arabia population, social networks , followed by online advertising predominantly influence this group of consumers to buy.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Facebook and other social media networks continue to significantly reduce the amount of organic visibility on your posts, which has more businesses resorting to paid social media advertising to get their message out there. You share discount codes exclusively with your Twitter followers.

Twitter to Offer Deals with Earlybird

Janet Fouts

I’m a big fan of group coupon networks, deals and discounts offered through Twitter. In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? Hey, if I’m the demographic they’re looking for then they should be using Groupon or one of the other discount sites too. I guess the investors are buying it too! Tags: Social Media Networks Discounts Earlybird Groupon Twitter

How to Drive Real Sales Leads From Social Media


However, in the interest of time, here are two different ways to promote your quiz using paid Facebook advertising. 4) (14 days later) “Donate/Buy Now”. You have to change people’s mindsets from “just browsing” to “ready to buy” in an automated way.

What Makes for a Good Promoted Post on Facebook?

agora pulse

Promotion amplifies your original post to a specific audience via Facebook’s News Feed advertising platform in order to increase visibility and boost post engagement. They also cleverly implied that if you buy the donut you should get the drink as well… that’s good up-elling.

Why Social Media Matters for B2B Vendors

Webbiquity SMM

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world.

B2B 75

How to Increase Sales with Influencer Marketing on Instagram

Simply Measured

Instagram has more than 1 million monthly active advertisers— up from 200K last year. In return, influencers are offered monetary compensation, perks, free gifts, and special discounts. How will you persuade your audience that it is a must-buy? A genuine and positive review can help convince users to make a buying decision, and a negative review can turn them off. Promote Discount Coupons to Customers with Influencers. Give a Discount.

Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

to buy a product, subscribe, comment, sign a petition, etc.), Most Persuasive Words in Advertising. In 1963, David Ogilvy published a list of what he believed to be the 20 most persuasive words in advertising. Discounts. Discount.

What’s the Secret to Monetizing Social Media?


Vaynerchuk says that from newspapers to magazines, to blogs and commercials, advertising has been the backbone of social media monetization. Step 3: Monetize with online advertising. Once you’ve built consistent traffic to social media sites and built up your brand and credibility through meaningful conversations, you can start thinking about making money with advertising. The most basic form of advertising is simply to put ads on your website.