Trending Sources

Not Buying What You're Shilling

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Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. When you engage in these Social Media activities, don't treat it like an advertising campaign. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. community.

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Timehop Helps You Build Community with Nostalgia

Spin Sucks

Not only has nostalgia been shown to help counteract loneliness, boredom, and anxiety—it’s also a very powerful force in marketing and advertising. It’s why people buy candles that smell like baked goods and watch old TV shows and movies. By Laura Petrolino.

Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

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Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.

Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to set yourself up for success with Facebook advertising.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad? Why would a company buy TV ads when they could engage on the 2nd screen?

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Genius advertising.

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities

How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Buffer Social

That’s where the power of Facebook Advertising comes into play. We had the great pleasure with speaking to one of the premier experts in Facebook marketing, Mari Smith , about just how important Facebook advertising can be for businesses and how to effectively implement and Ads strategy.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times).

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Find Your Online Tribe: Building an Instagram Community on a Low Budget

Sprout Social

Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Interact with your community.

The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences?

What to Look For When Hiring a Community Manager

mashable.com

Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager?

How badges help news websites build community, make money | Poynter.

www.poynter.org

If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Community building.

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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

And therefore, I implore you: to anyone looking to potentially buy Digg, just don’t. In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. They forgot about the community.

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3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. Connect with people in the area by creating unique, community-specific content.

Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Local Community Managers live and breath amongst the consumers we all try to reach.

Why Customised Content is (still) growing

Mindjumpers

Today, according to the infographic below from Mashable , 61% of consumers prefer buying products from a company with customised content and 80% of decision makers prefer content marketing to advertisement.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Craft a custom experience for each visitor, and they’ll buy more. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Dan Moyle, Amerifirst @danmoyle.

How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. billion was spent on mobile advertising.

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How Pabst Blue Ribbon Dominated the Millennial Marketing World

Spin Sucks

The Millennial marketing world is enormous, holding an estimated buying power of $1.68 Overall, PBR has held onto the common agreement within the Millennial community, which is the fact that young consumers—myself included—would rather pay more to have a genuine experience with a business.

10 Things to Consider As You Move to Google+

Spin Sucks

Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? This is why it’s so important to build community on a platform that you own. It will go a lot further than any PR, advertising, or marketing campaign.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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The Three “Ss” of a Successful Live Event

Spin Sucks

The problem is, as soon as people see a new channel is working for another business, they jump in, attracted by the “free advertising” this platform offers. This makes it more difficult for you to get found and engage your community. Where should I market or advertise?

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. According to the Interactive Advertising Bureau (IAB), 46 percent of online Hispanics over the age of 18 regularly shop online, compared to just 43 percent of general market online users.

Pinterest And Instagram Make Shopping Easier

Firebelly

I’m really excited (my husband is slightly terrified) that Instagram and Pinterest announced they will soon make it easy for people to buy products directly from their sites. PINTEREST’S “BUYABLE PINS” Blue means you can buy!

8 Steps to Building Your Blog Into a Community

ProBlogger

All successful blogs are communities and if you want to turn your blog into something special, something that will grant you financial freedom, and something that will help countless people then you must create a community out of your blog.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s look at three different examples of how to build a call-to-action through building community, generating leads, and driving sales. Build Community In my office, we have what we call “the Facebook question of the week.”

Entrepreneurs: How I Launched a Membership Community

Jon Loomer

You worry that no one will buy. In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. This community is in beta.

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us. Access to these social media communities is free. I hope that doesn’t detract you from buying the book!

Social Media Trends, Prospects, and Challenges in India

Mindjumpers

Indian advertisers are spending far more on social media ads compared to their global counterparts.

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

Building community and followers on Snapchat is difficult for both brands and people like you and me. Brands have already invested in community and relationships on Instagram. Marketers don’t have to go to a 2nd platform for advertising on Instagram. community.

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

Unfortunately many of them don’t have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class.

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Don't Confuse An Influencer With Influencer Marketing

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The majority of online influencers are looking for ways to make money, in a word where brands are looking for a way to buy into a larger social media audience that doesn't require them to do the heavy lifting of building it themselves. More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. community.

Your Brand Is A Learning Space

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A brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. If brands can tell a new brand narrative (which, they can), we have a moment of innovation that's happening in a day and age when consumers are becoming increasingly more informed, intelligent, curious and concerned about not only what they are buying.

No One Cares About Your News Release

Spin Sucks

In 2001, I joined an advertising agency to help build their PR department. Social media, content, blogging…this whole digital place we live in is about engagement and intelligent conversation and community building.

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