Not Buying What You're Shilling
JULY 28, 2011
Brands get two major things wrongs when enlisting people from within the Social Media channels to do their bidding: Brands assume that they will be trusted because the person talking about them has a trusted community. When you engage in these Social Media activities, don't treat it like an advertising campaign. Just because you've enlisted an evangelist, it doesn't mean that a brand has any semblance of credibility within that community. community.