Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

Syndication 103

Syndication Marketing Advertising SEO 103

Twist Image

JANUARY 21, 2014

What do your ad campaigns look like? The failing state of traditional advertising lies in the fact that once an ad is placed, it''s hard to do/know anything about it until long after the effects of it are felt on the economic value it drove to the business (if any). Massive opportunities lie ahead for advertising.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

MARCH 5, 2010

Oscar advertisers hope to build buzz on Twitter, Facebook By Bruce Horovitz The Oscar for the best place to chat about the Academy Awards goes to: social media. Several of Sunday nights Oscars advertisers have added strong social-media components to their efforts. million TV ad, ABCs going rate this year, is just a start.

Feed Reader 100

Feed Reader Social Capital Marketing comScore 100

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166

How To Marketing SEO Project 166

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( All of the Ad Age Top 100 Advertisers have now established Facebook pages for their brands.

Social Media 245

Social Media B2B SEO Marketing 245

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Search marketing allows a business to capture valuable leads from buyers researching a purchase. Full stop.

B2B 118

B2B Marketing SEO Engineering 118

Josh S Peters

JANUARY 21, 2013

Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178

ProBlogger

AUGUST 29, 2012

search engine optimization. online advertising. I could use this information to: see if I can lower bounce rates for similarly formed search phrases on other posts by including key phrases that are written more like these ones. Online advertising metrics. search traffic levels? content marketing. subscriptions.

Metrics 40

Metrics Blogger Collaboration RSS 40

Keyhole.co

MAY 18, 2023

Almost 53% of users are likely to buy from a business they can message. 75% of B2B marketers advertise on LinkedIn. Social video advertising is expected to reach $79.28 Total spend on social media advertising is projected to reach $268 billion in 2023. The average engagement rate for a Facebook Page post is 0.07%.

Statistics 59

Statistics Social Media B2B LinkedIn 59

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. Despite this, when reviewing digital campaigns many marketers still default to using a computer. I will use social media to engage, not just to post. So, what can be done?

Marketing 89

Marketing Metrics Privacy Mobile 89

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. However, anyone searching for these products online would be rerouted to the MailChimp website. Did anybody say B2B is boring? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation SEO 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Quick and Dirty Competitive Research for Keywords : If you’re looking for keywords to target in your SEO campaign, this guide will tell you what to do with available online tools and websites. It’s about being active all the time, watching the progress of your campaigns as they go through their cycles. Link Building.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

MARCH 16, 2017

Hello Bar integrates with Aweber, Mail Chimp, and Campaign Monitor. You can use it to automate your email campaigns, quickly create and test email capture landing pages, or for functions like lead scoring, task management, and much more. You can also create automated sequences of emails, which are called Campaigns in Drip.

Conversation 98

Conversation Tools Template Templates 98

Kikolani

NOVEMBER 24, 2015

Both normally sell for $1,997 each, so that is a buy one, get one free deal. Are you using influencer and blogger outreach for your marketing campaigns? This tool is invaluable when it comes to researching your competitor’s organic and paid search keywords and strategies. Ninja Outreach. Ninja Outreach can help.

Blogger 60

Blogger Discount WordPress Marketing 60

Convince & Convert

JUNE 12, 2013

Paid Media: Buying Attention at Bargain Basement Prices. Integrating paid media in content marketing is a topic of much debate – doesn’t the content marketing do that itself? And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.)

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. I think it’s a great opportunity in the same way that search ads are actually incredibly helpful. It’s a hurdle that PR has seen, and advertising.

Social Media 118

Social Media Adwords B2B Training 118

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 19, 2016

It went out there through our traditional advertising. You talked about how some people are going to maybe be on your email list or be following you on social media for months, weeks, years before they actually buy something. You buy a new desktop printer, and it’s internet-connected, and it can sense when its ink levels are low.

Engagement 60

Engagement Questions Organization Process 60

Kikolani

NOVEMBER 29, 2010

Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Leah is a SEO / sales copywriter and search engine / social media consultant. Donna Fontenot. Leah Baade.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

SEPTEMBER 8, 2010

The key takeaway — companies can’t put all of their marketing eggs in one basket, but need to balance budgets across several areas including email, social media, organic SEO, paid search and offline campaigns. YouTube now hosts more than 100 million videos and is the second largest search engine. More than 1.5

Research 191

Research Social Media B2B Hubspot 191

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. But 65% of B2B marketers have not established lead nurturing campaigns. Paid search leads average a 7% rate, while outbound marketing leads (e.g., Search provides the highest quality leads. Media and Online Advertising.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. But 65% of B2B marketers have not established lead nurturing campaigns. Paid search leads average a 7% rate, while outbound marketing leads (e.g., Search provides the highest quality leads. Media and Online Advertising.

Statistics 198

Statistics Social Media B2B Marketing 198

Writtent Blog

AUGUST 3, 2016

With over a decade in the digital marketing industry, he’s a wealth of knowledge in online conversion, SEO and Pay Per Click campaigns. Then, if there are several results – all of equal quality – how does the search engine stack the deck? The first step in preparing an SEO campaign is to analyze competitors. Jeremy Rivera.

SEO 0

SEO Google Sites Engineering 0

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. When I'm looking to buy something I immediately think of people in my network.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.)

Statistics 219

Statistics Research Social Media B2B 219