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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Appreciate Nuance in Meta Advertising

Jon Loomer

Do you have an established brand? There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital.

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Beginner’s Guide to Meta Advertising

Jon Loomer

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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The Number One Skill of a Meta Advertiser

Jon Loomer

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. Let me provide an example… Meta created Reach optimization for bigger budgets to help improve brand awareness.

Skills 171
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Brand Lift Tests in Experiments

Jon Loomer

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?

Brands 143
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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.