How to Increase YouTube Engagement [Infographic]
AUGUST 23, 2014
Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. It has been shown that thumbnails increase YouTube engagement more than 150%. Add annotations.
Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source?
How to Promote Your YouTube Channel Like a Pro
JANUARY 10, 2017
It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube. They also found that videos with shorter titles received more YouTube views. Facebook.
What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 In terms of content, the blogging space captures every imaginable content category and topic from tech to sports to fashion to food. 5 Types of Sponsored Blog Content. billion pages each month.
The Internet Is Not Just Another Advertising Channel
NOVEMBER 28, 2014
Advertising Agencies Have Got It All Wrong. I see this happen on YouTube as well, when I watch debates about what it takes to connect with a consumer in a very different world. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. I recently blogged about this: It''s Not My Job Anymore. If you go back (more than a decade), this blog has had one macro message: using traditional advertising in new media is a massive mistake, but more importantly, an opportunity lost. youtube.
The Future Of Advertising Is. Magic?
JUNE 24, 2016
How much of great advertising is magic? I watch countless videos on YouTube of magicians (and how they do their tricks). Also, check out Shin Lim : Tags: advertising. advertising award. business blog. digital marketing blog. great advertising. marketing blog. mirum agency blog. mirum blog. youtube. Who said what? there.
3 ways to promote your YouTube channel
FEBRUARY 2, 2017
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, video producers. I f you’ve posted a video to YouTube and it doesn’t get a single view, it’s basically like it doesn’t exist. The platform sees a lot of action – nearly 300 hours of video are uploaded to YouTube every single minute. Post by Megan Totka.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
This video will appear on your blog shortly. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have toï»¿ link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Category: People & Blogs. YouTube. YouTube Handbook. Advertising. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ).
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. An important advantage of Facebook Ads over other social media advertising options is its user-friendly manager tool. Facebook Ads. LinkedIn Ads. based). MyLikes.
Getting Lost In YouTube Will Help You Find Your Content's Soul
SEPTEMBER 5, 2015
I went down deep into the YouTube rabbit hole. No matter what they do, it's advertising. Turning this kind of opportunity into a long-form advertisement. advertising. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. youtube. . Tags: ad agency blog. everyone is. The viewers know it.
The Trouble With Online Advertising
AUGUST 21, 2012
Is online advertising any good? Bob Hoffman (CEO of Hoffman/Lewis ) runs the blog, The Ad Contrarian , and leverages the platform as a place to debunk the over-exuberance that many digital marketing and social media professionals have when they're chest thumping or declaring the latest online platform that everyone is jumping on as panacea for brands and the future of marketing. They initially sold us on 'banner' advertising by telling us that display ads would be so much more effective than static print ads because people would interact with them. advertising award.
How Long Should My YouTube Video Be?
The Social Media Incubator
JUNE 10, 2011
Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. “ Social video is one of the most effective ways advertisers can reach their consumers on social networks , said Mitchell Reichgut, founder and CEO of Jun Group.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird. Carousel ads.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. So…they bought the page. Really.
Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. It was (and still remains) one of the main thrusts of an organization like the IAB - Interactive Advertising Bureau. There's no need to rehash the trouble with banner advertising. Do yourself a favor and don't even bother to look at what the average clickthrough rate is on this type of advertising. Enter native advertising. Enter "native advertising."
Social Media News Ticker: Foursquare Launches Swarm, YouTube Reportedy Buying Twitch
The Realtime Report
MAY 19, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Facebook testing ads shortcuts on News Feed – to make it easier for advertisers to monitor their ads, Facebook is testing out putting an ads shortcut link in the right side of the News Feed (Inside Facebook). YouTube. Social Media News Ticker Facebook Facebook Camera Facebook Poke Foursquare gaming geolocation social media news ticker Swarm Twitch Youtube Facebook.
YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
Buzz Marketing for Technology
JULY 22, 2008
This video will appear on your blog shortly. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube Handbook. Advertising. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Views: 31,977. Share. MySpace.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. Facebook advertising is most definitely an area where I can see specialization being prudent right now. billion in advertising in 2011.
Blogging Is Dead. Here We Go Again
JANUARY 30, 2012
500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010." " Blogging is hard work. Blogging isn't for everyone. Blogging is not dead.
YouTube's Ad Challenge, Twitter's New Business Model And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
MARCH 27, 2017
YouTube has a major advertising problem. The issue exploded last week after the London-based Times newspaper reported that some ads were running with YouTube videos that promoted terrorism or anti-Semitism. government and The Guardian newspaper took down ads from the video site and then many of the world's largest advertising and marketing companies started pulling their clients' ads from Google 's display ad network and YouTube. Is this a problem YouTube can even fix? . advertising. advertising agency. business blog. mirum blog.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. The firm’s blog offers great advice about marketing via Web 2.0.
The Ugly Truth About Business Models And The Advertising Scapegoat
MARCH 9, 2011
It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. It's something that everyone from Facebook , YouTube , Twitter , Quora and Foursquare continue to grapple with. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? " The advertising scapegoat.
When TV Becomes An Accessory To YouTube
SEPTEMBER 11, 2014
MediaPost ran three separate news items in the past few days that hint at the ever-evolving landscape of online video: Facebook Rivals YouTube, Tops 1 Billion Videos Per Day. After introducing auto-play video earlier this year, Facebook noted in a blog post today that the feature has led people to discover ''significantly more content'' as a result. And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." " YouTube Revenue To Hit $1.13
The Billion Hour YouTube Rabbit Hole (And It's Growing)
FEBRUARY 28, 2017
I don't know about you, but when someone send me a YouTube video to watch, I always have the best of intentions. I can't tell you how many late nights have been spent deep in the YouTube Rabbit Hole watching demos of tricks from magicians, watching bestselling authors give speeches at conferences that I never attended, seeing some obscure hair metal band from the 80s now touring state fairs in the US, and much more. So much so, that my de facto destination for all things "new" on video is done by subscribing to a myriad of YouTube channels and clicking on the "subscriptions" tab.
Get Your Own YouTube Channel | Small Business Mavericks
Small Business Mavericks
MARCH 19, 2011
» Get Your Own YouTube Channel YouTube presents one of the greatest marketing tools to hit the Internet in years. And what makes YouTube such a powerful marketing tool is that you can virtually have your own YouTube channel, sort of like your own TV channel – except, it’s free. So what are the benefits to having your own YouTube channel? Really.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Interestingly enough, Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts. This content allows you to repurpose media that contains a familiar face that can later be used for a content strategy on Instagram, Twitter, blogs, newsletters, etc. Believe it or not, Facebook is the answer for marketers.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. The internet has severely disrupted traditional marketing techniques, including advertising and the newspaper industry. Blogging Content Creation Copywriting Headlines Matter.
Can YouTube Help Your Business?
Small Business Mavericks
DECEMBER 27, 2011
It looks fantastic and you have a lot of great products listed along with article or blogging content. Podcasts and YouTube videos will get you moved up in the search rankings faster than without them, thats for sure. Video Marketing advertising google online marketing small business YouTubeYou have your brand new website up and running. Are you wondering what else you could do to enhance your website? Consider doing various videos or podcasts about you, your business, what your products are and other ways. Look at it as giving away freebies. See there!
The Hot Mess Dumpster Fire That Is Corporate Content
MARCH 11, 2017
My blog, Six Pixels of Separation , started back in 2003. It wasn't the first corporate blog. The list goes on from YouTube to LinkedIn to Medium and beyond. These brands can put that content on their own website, app, blog, etc. If you sit back and think that, it's staggering that advertising is still (primarily) the best that most brands can do. Today, he posted an article titled, Nobody Reads Your Corporate Blog Because It's Boring. Most of them have blogs. Chris lays out the blog problem like this: "But there's a NEW challenge afoot.
YouTube - What is LinkedIn? Part 2
Buzz Marketing for Technology
JULY 2, 2008
This video will appear on your blog shortly. Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube. YouTube Handbook. Advertising. YouTube On Your Site. © 2008 YouTube, LLC Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. What is LinkedIn? Part 2. Rate: 1 ratings Sign in to rate. Views: 288. watch in high quality.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours. Examiner will actually split advertising revenue with article creators. You know how I love posts about content curation tools. Sulia.
This Blog Sucks (And You're Probably Not Reading This)
MAY 10, 2012
I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs , that they published on Monday. "With the rise of social media, businesses are blogging less. That goes for agencies, too, which are increasingly turning their backs on their blogs in favor of platforms such as Facebook , Twitter , LinkedIn , and newer kids on the block like Instagram and Pinterest." We live in a world where Instagram is biting into Pinterest's usage and Facebook is tackling users away from YouTube and beyond. Blogging is about writing.
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
Since the whole purpose of this blog is to share my thoughts and experiences, I thought it might be a good exercise to just dump out the items that come to mind first on certain topics. There is no “best time to tweet”, no “ideal Facebook post” and no blog topic that will automatically drive thousands of page views. Plan on blogging at a minimum once a week.
How to Cut Out Advertising in Favor of Inbound Marketing
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. Dan Moyle, Amerifirst @danmoyle.
The Lego Model: How to Build Your Social Brand
JUNE 24, 2016
Lego has certainly accomplished this thanks to a groundbreaking online marketing campaign which hits its high notes on: YouTube : Its online video is bordering on being a private publishing house to rival any TV network. YouTube and online video marketing. Let’s start with Lego’s YouTube marketing, as it is just ridiculously well done. Would you like proof? Twitter content.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. Nearly a decade ago - long before the dawn of YouTubers, etc. From that post: "Marketing and advertising works when there is trust between the content provider and the audience. No matter what, both sides have to live up to the audiences expectations, meaning the content must be strong and the advertising must be relevant. blogging.
Content Marketing As A Profit Center
MARCH 1, 2017
There used to be a clear division (a church and state, if you will) between advertising and editorial content. The quality of the content did not want to be soiled or manipulated by which brands were flowing advertising dollars into the publisher's pockets. Sure, this is still the case for many, but native advertising is a new reality and - more importantly - the many brands that are now in the content creation, distribution and publishing business continues to grow at a rapid pace. Content marketing is the new advertising. Its just not the same advertising.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Publishing has historically relied on advertising, or sponsorships, to pay for content production.