Advertising. Full Steam Ahead.

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"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. ad market.

The Truth In Digital Advertising

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There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. How big of a growing market is ad blocking? The true state of digital advertising.

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Display Advertising Is A Failed State

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Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser.

What New Data Tells Us About Blog Advertising

Convince & Convert

The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 Here are the major takeaways from this new market data, complete with an infographic breakdown.

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!)

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.

3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business.

The 10 Greatest Social Media Advertising Tips for Content Marketers

Meltwater

Let’s start with the bad news first. It’s tougher than ever to get your content… Read More.

The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon.

Fear And Loathing In Advertising

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There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. The challenge with that is that marketers are woefully bad at grabbing these new opportunities and really running with them.

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.

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Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising

Poets And Plumbers And The Future Of Advertising

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It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. So, what is the future of the advertising agency? advertising. advertising agency. business blog. digital marketing.

Programmatic Advertising Creative. Winter Is Coming.

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Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. We used to talk about brands and advertising within the realm of the "big idea." advertising.

Analysis: Revealing the Highest Earning Blogs that Sell Advertising

Viper Chill

It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Domain Age : This may or may not coincide with when a blog was started. Blogging

Advertising And The Super Bowl

Small Business Mavericks

And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? A conversation over at the Marketo blog caught my eye because it was about that very topic. There is definitely change happening with Super Bowl ads, and the mass-marketing blasts of the past have been joined by digital, targeted outreach that tends to be a good bit easier to track.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. It’s good to set up filters to prevent spammers from visiting your website (subsequently throwing off your marketing data). The filter verification feature of GA can help marketers test various filters before applying them.

LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!

Myrland Marketing

The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. Myrland Marketing.

How to Get Started with Social Media Advertising

Idaconcpts

The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. Blog marketing Facebook Ads LinkedIn LinkedIn Ads MyLikes

Does Advertising Even Work Any More? Of Course It Does!

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Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Advertisers may not like that consumers don't "engage" with their ads. For all of the problems that advertising - as an industry - faces, make no mistake about it. I'm talking about all types of advertising here: internet, native, TV, video, mobile, print, branded content, matchbooks, stunts, product placement, sandwich boards. advertiser.

How To Think About Mobile Advertising

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Marketers can say whatever they want about advertising. As a marketer, my gut reaction is always the same: "whoops. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. advertising. content marketing.

Math Is Hard. Or How To Make Your Advertising Count

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At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable.

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Confessions Of A Recovering Advertising Professional With Alex Bogusky - This Week's Six Pixels Of Separation Podcast

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You can't turn down the chance to have a chat with legendary advertising professional, Alex Bogusky. Yes, he's been called the Steve Jobs of advertising. Under Alex's leadership, the agency became the most awarded advertising agency in the world. They are the only agency to have won the Cannes Advertising Grand Prix in all five catagories. That's when he retired from advertising to focus on consumer advocacy, angel investing and the venture capital space.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

Gnip product manager Greg Lyon said in a blog post that Twitter’s Klout enrichment 2.0 Evaluate the conversation around a competitive topic/brand and generate new content marketing ideas to win more share of voice from target customers. Twitter advertisers: Have you incorporated Klout into your previous campaigns? Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0

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How To Market Your Business With A Blog

Small Business Mavericks

Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. You might as well jump on the bandwagon and market your business this way. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page.

Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts

Pam Moore

I recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content.

The Internet Is Not Just Another Advertising Channel

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Advertising Agencies Have Got It All Wrong. To say that marketers are scrambling to get the attention of consumers - in a world where a message can be flicked away with complete ease - would be an understatement. If all you''re looking for is attention, then the Internet can be used like every other channel in which advertising is seen. I recently blogged about this: It''s Not My Job Anymore. This smells like advertising success, so let''s just call it what it is.

The Future Of Advertising Is. Magic?

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This is a big week in the marketing world. In case you have been living under rock, this is the biggest week in marketing. In Cannes, France the marketing industry is primed for the Cannes Lions International Festival of Creativity. How much of great advertising is magic?

The Paradox Of Choice And Advertising

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Yesterday, I Blogged about the "do not track" button that would stop media companies from tracking an individual's online usage (you can read more about it here: The Do Not Track Button ). Consumers are up in arms about having their every online move tracked and monitored, so that more relevant advertising can be thrust upon them. In yesterday's Research Brief by MediaPost there was a news item titled, Too Much Advertising Is Digital Suicide. advertising.

Less Money. Less Traffic. Advertising In Chaos?

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Who benefits from a world where advertising is getting less money and there is less traffic for the content? Advertising (mostly due to programmatic) is seeing the CPMs being pushed down in a technological version of a reverse auction (i.e. "how advertising. business blog.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. —————— Effectively promoting content is often the most challenging variable in the content marketing craze.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. ” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. If there was one thing I wanted to do in my life, it was digital marketing.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.

Digital Advertising Just Got Worse (If You Can Believe It)

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While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. I was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). What got me so excited about digital advertising? How is that good for advertising? marketing mix.

Waze Does Display Advertising Right

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There was a time when I thought all display advertising was "meh." . I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. Back then display (known as banner advertising) was much bigger than search. advertising.

Content Marketing And The New Advertising

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I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. blogging. content marketing. digital marketing. marketing. marketing blogger. marketing podcast.

Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast

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What comes after advertising? Is there anything after advertising? This is the question that Catharine Hays (along with her co-author, Jerry Wind ) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program is trying to bridge the academic and real world to create a better advertising environment. b2b marketing.

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Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. The only guarantee we have today with the social networks and digital marketing is change. You need to understand the difference between content marketing and writing content.