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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Having said that, it does seem to be a buyer’s market right now.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

In this blog, we are going to spill the beans. For example, if you have a blog about cooking and notice that many people are searching for “easy dinner recipes”, you might use that keyword in your blog post titles and throughout your content to attract more readers. But here’s the catch.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest.

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

Tumblr: 62 million blogs. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. via LinkedIn.

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Blogging And Podcasting As A Business Model

Twist Image

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. Advertising supported (direct). The content is freely distributed, but it is packaged with advertising. What do the revenue models look like?

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Quality Traffic Test #2: The Impact of Meta Ads Placement

Jon Loomer

I was promoting a blog post, and the goal was to drive the most Quality Visitors. Because I was promoting a blog post, I wasn’t looking for purchases or leads, but it was important that the ads drove engaged readers. One crazy thing is that CPC is the same for Landing Page View and Quality Visitor optimization.

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