Trending Sources

If Your Agency Is Not Consulting, Then What Is It Doing?

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For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants. Consultants may not feel this now, but they (eventually) will. . advertising agency.

Poets And Plumbers And The Future Of Advertising

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It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. Rishad's insights, pushed further by the debate on the panel, illustrate that our advertising business needs to be populated by what he calls both the "poets and plumbers." So, what is the future of the advertising agency? advertising.

Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Digging a little deeper, it became clear that this agency is skilled at taking advertising, spinning it for digital and creating highly effective digital advertising, but they lack any ability to do anything more than digital advertising. advertising. Epiphany! brand.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. To help spread the conversation to a larger community, I will liveblog the sessions this morning via this blog post, and post shorter updates on Twitter. Native Advertising: Don’t Deceive – Disclose! The sessions begin at 10:00 a.m.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

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Let them focus on the branding, messaging, communications, advertising, etc. This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Forrester Consulting recently published a report titled, The Future Of Agencies , that was commissioned by Adobe. Brands are shifting their marketing dollars from advertising to customer experience.

How To Market Your Business With A Blog

Small Business Mavericks

Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. Putting your business ideas into a blog will bring your business more potential customers and an audience who wants to see what you are discussing.

20 Social Media Blogs You Should Read in 2012

Pamorama

Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. The firm’s blog offers great advice about marketing via Web 2.0.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. Twitter is working with consultancy CSpace on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”. and U.K. and the U.K. and socio-economic backgrounds.

7 Blogging Mistakes to Avoid in 2017

ProBlogger

However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. Here are my top picks for the seven blogging mistakes you should avoid in the year ahead. I reckon more than 50% of the bloggers I’ve spoken with have no idea who they are blogging for. How do you figure out who you should be blogging to? Advertise on Facebook.

Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. Why your blog post must have a mission, vision and clear path for success.

The Hard Things About The Hard Thing Called "Digital Transformation"

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With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. business blog. consultant. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Tags: advertising agency. You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being impacted. So, where's the rub?

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. You get stuck on what to blog about, where to blog, what format it should be in and you wonder, “does anyone really read blogs anymore?” Sample blogging calendar example.

32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. What’s your most successful method of promoting a blog post or other single piece of content? So how then does a blogger successfully promote a brand new blog post?

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

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Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. The title of our session was, “ Does Free Content Cannibalize Your Paid Consulting? “, and it focused on content marketing strategies and tactics for professional services companies. There are no more excuses.

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The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

ProBlogger

You think about it all the time – how great it would be to make money from your blog. Making money from your blog is not something that happens by accident. Once you understand all of the possible ways to monetize your blog, it’s much easier to devise the right plan. Succeeding at Monetizing Your Blog. Use it as a guideline for your blog monetization plans.

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Jeff Barrett worked on social media engagement for the 08' Obama campaign, has consulted for Fortune 500 companies and created the distribution strategy for "the greatest music video ever made" (Roger Ebert). This is a guest post by Jeff Barrett. Embrace it.

How to Effectively Drive More Facebook Traffic to Your Blog

ProBlogger

While you can figure some basic information out by reviewing blog analytics, there are certain elements of your target audience you can’t possibly understand without seeing them on a more personal level. Facebook users share news articles, videos, images, and blog posts with friends, which drives traffic to these pages and leads to more sharing and liking. Blog Promotion

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. s more.

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Professional Services at the Digital Crossroads

Adam Cohen

Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. Ad agencies are extending “big ideas” to be rooted in shareable social platforms.

Blogging And Podcasting As A Business Model

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The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways of making money indirectly from Blogging and Podcasting that seem to be most attractive to the content producers. Advertising supported (direct). The content is freely distributed, but it is packaged with advertising. Advertising can also be charged on a sponsorship basis (giving space on a monthly basis). blogging.

44 Blogging Questions and Answers

Kikolani

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Question: I have a wordpress blog and am considering hosting it myself so that the site name looks more professional.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

I have included many well known female influences as well as some that are just starting out but have a very promising future in the blogging world that I have come across online, found in other lists, connected with in forums like the Third Tribe and the BlogcastFM Green Room , or met at events such as Blog World Expo and Social Media AZ. Her blog, PR 2.0 Who Are These Women.

PB133: The Secrets of Making Money Blogging

ProBlogger

The Seven Secrets of Making Money Blogging. This video is called The Secrets of Making Money Blogging, and I share seven different secrets on how to make money blogging. A lot of this may be stuff that you have heard before, but I put it together for a friend that was really struggling and grappling with whether he should continue to blog or not. Easier to stick with.

TOP 15 Augmented Reality Blogs

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio TOP 15 Augmented Reality Blogs February 26th, 2010 by Giedrius Ivanauskas Leave a reply » Share I’ve just created a new tab in my RSS reader solely dedicated to Augmented Reality. RobertRice I'd suggest [link] (Tish Shute) and my own blog [link] as well.

Social Media Advertising: Should Bloggers Bother?

ProBlogger

Social media has proven its worth as a networking tool and a means of raising brand awareness, but the future of sites like Facebook and Twitter depend on convincing brands that that it’s worthwhile to invest in advertising on their sites in addition to interacting with customers. The majority of doubts surround the ROI and overall value of paying to advertise on social networks. Many brands are still engaged in social media advertising , and the data available changes from year to year. Advantages of social media advertising. What do you think of social advertising?

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The Future of Blogging: I Had to Tell You This

Viper Chill

This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). Why the successful ‘make money online’ blogs of the past have now faded into obscurity. What Steve Kamb did to build a six-figure blog in the overly saturated health niche.

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“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. Keeping up a decent blog that people actually want to take the time to read, that’s much harder. Great Blog! Exactly.

How To Measure Blog Conversion

socialmouths.com

SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. Either way, you need to have a way of measuring and visualizing your blog’s performance.

Thinking of Quitting Blogging? What Dooce Did Next

ProBlogger

When Heather Armstrong from Dooce decided to wind back blogging after 14 years, it became headline news – New York Magazine even ran a piece called “ Dooce Talks Life After Mommyblogging “, which gave us a glimpse into how someone so successful could leave that life behind. Nowadays you just cannot make a living off of banner advertising, you have to do sponsored posts.

Living with the Pregnant Widow

Spin Sucks

Um…thanks, that’s kind of you, but no, I don’t need another book, article, blog post, case study or tweet to help me understand that marketing, advertising, PR, and everything else associated with it has been revolutionized by social media in recent years. Hello, I’m your client. Nice to meet you. I get it. What do I want? I want whatever’s next, baby.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

Here’s an almost-ready preview: The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know. Lots of blogs out there rarely if ever change their look and layout. Instead, the blog is an emcee, not just a vessel for your musings. Why bother?

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#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Myrland Marketing

We’ll get to that in a minute, but let’s talk about the real question behind this, and that is: “How do I go from people visiting my bio or blog posts on my website, to actually developing client relationships with them?” Suggest related blog posts, articles, news releases, event invitations, or even important articles where you’ve been quoted. thanks!

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. Sign up HERE to get my blogs on the latest social media and marketing trends, updates and best practices. SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. It’s essential.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. Objective Marketer - Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports and user management.

Reading Roundup: What’s New in Blogging Lately?

ProBlogger

More targeted advertising and more specific functionality on Pinterest? How to be heard | Seth’s Blog. The rules of blogging – hell, any kind of communication. From management consultant to hipster blogger | News.com.au. Some very thought-provoking bits in this item – especially regarding making money from blogging in Australia. Yes please.

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Don't Confuse An Influencer With Influencer Marketing

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More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. From that post: "Marketing and advertising works when there is trust between the content provider and the audience. No matter what, both sides have to live up to the audiences expectations, meaning the content must be strong and the advertising must be relevant. blogging. business blog. digital marketing blog. mirum blog.

How to use big data to find sponsors for your podcast and blog

Convince & Convert

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. But now that I find myself running a media company, in addition to a consulting company, there are two questions with which I am consistently faced. Very handy!

Blogging Business Plans 101

ProBlogger

Do you know what the biggest mistake is when starting your own blog? At the starting point, you should consider writing a business plan for your blog. “A blog is not necessarily a business!” Blogging is a tool to promote your business or brand. But there is good news for people looking to start a blog, who want a plan that’ll help. Unlike traditional business plans, the one you need to create for your blog is fairly simple. Can you provide consulting through your blog? How to prepare a business plan for your blog.

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