If Your Agency Is Not Consulting, Then What Is It Doing?

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For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants.

Poets And Plumbers And The Future Of Advertising

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It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. They are working in-house for brands, going to the major consulting firms, working for media companies, startups, digital platforms and more.

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Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.

Liveblogging the FTC Workshop on Native Advertising

Geoff Livingston

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

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Let them focus on the branding, messaging, communications, advertising, etc. This doesn't downplay their critical importance, but saying that your marketing agency has the best creatives or the best strategists rings hollow, in a world where these talents are shifting from agency to brand side to consulting firms to platforms to publishers to competitors at a dizzying pace. Brands are shifting their marketing dollars from advertising to customer experience. advertising.

How I Got Two Job Offers and a $200-an-Hour Consulting Gig from Blogging

ProBlogger

So you started blogging to make some money. Adsense, advertising, and affiliate sales looked like a pretty good way to make a living. You’ve slaved on your blog for months, years even, working for a pittance. And then something happened that changed my blogging strategy forever. Your blog is your resume. But one of them has a blog with 500 subscribers, a Twitter account with 1,000 followers, and is already an expert with Google+.

New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend

ProBlogger

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. Advertising

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Research manager Gemma Proctor said in a blog post that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients.

Blogging for Business: 10 Foundational Requirements for Success

Pam Moore

It’s probably not news to you that blogging is an incredible way to build your business and your brand. Successful blogs today include much more than lazy text thrown on virtual walls. Why your blog post must have a mission, vision and clear path for success.

How to Create Your Ultimate Blogging Calendar

Katie Lance

You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. Here is why: Creating a blog calendar makes blogging a priority and a habit.

32 Experts Share Their Best Blog Post Promotion Tips

Kikolani

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. So how then does a blogger successfully promote a brand new blog post?

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The Hard Things About The Hard Thing Called "Digital Transformation"

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With that, we're seeing a myriad of agencies, consultancies and independent players come forward with this service offering. business blog. consultant. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Tags: advertising agency. You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth.

7 Blogging Mistakes to Avoid in 2017

ProBlogger

However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. Here are my top picks for the seven blogging mistakes you should avoid in the year ahead. How do you figure out who you should be blogging to? Advertise on Facebook.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Viable technology: You, me, and the sign post can all create a blog in five seconds or less.

Content Marketing for Professional Services: Does It Cannibalize Your Business?

Convince & Convert

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Viable technology: You, me, and the sign post can all create a blog in five seconds or less.

TOP 15 Augmented Reality Blogs

Social Media Citizens

Previous Entry: TFM&A starts tomorrow Next Entry: Extremely funny social media roundup by Marcus Brown Posted in Augmented Reality (AR) Tags: ar ar top blogs Augmented Reality (AR) augmented reality top blogs social media citizens You can follow any responses to this entry through the RSS 2.0

To The Crowd #crushIQ

Unspoken

There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Blog Social Media advertising chrushIQ conference crowdsourcing facebook google plus social media twitterThis is a guest post by Jeff Barrett.

90 Tips to Make Your Blog Rock

www.jeffbullas.com

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! 90 Tips To Make Your Blog Rock 1. Develop a series of how to blog posts 13.

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Professional Services at the Digital Crossroads

Adam Cohen

Even the big consulting firms are finding their way into the digital strategy arena. These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising.

Blogging And Podcasting As A Business Model

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The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways of making money indirectly from Blogging and Podcasting that seem to be most attractive to the content producers. Advertising supported (direct). The content is freely distributed, but it is packaged with advertising. blogging.

44 Blogging Questions and Answers

Kikolani

I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today. Social Media Examiner’s Live Blogging Q&A. Blogging During the Holidays.

Women in Blogging: 125 Fearless Female Bloggers

Kikolani

So without further ado, here are the fearless females in blogging, organized alphabetically by first name (as a few in the list go by pen name or don’t publicize their last name). Her blog, Web Content Curator , covers blogging, book reviews, social media, and more.

The Future of Blogging: I Had to Tell You This

Viper Chill

This is an important blog post, because it makes a prediction. A prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). What Steve Kamb did to build a six-figure blog in the overly saturated health niche.

Want Better Results? Treat Your Blog Like an Actual Business

ProBlogger

There are millions of blogs on the internet. Some are nothing more than creative outlets for people who are interested in hobby blogging. If you want your blog to be successful, you have to stop treating it like a hobby. In other words, you need to treat your blog like an actual business if you want to get real results. Five Signs Your Blog is a Hobby. Having someone tell you that your blog is more of a hobby than a business can be infuriating.

The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog

ProBlogger

You think about it all the time – how great it would be to make money from your blog. Making money from your blog is not something that happens by accident. Once you understand all of the possible ways to monetize your blog, it’s much easier to devise the right plan.

“Reclaim Blogging”: Why I’m giving up Twitter and Facebook

gapingvoid.com

Home Buy Art Here Stormhoek Winer(y) Hughs Book Daily Cartoon Email About Contact/Connect Home Hugh MacLeod Cartoons drawn on the back of business cards August 19, 2011 (3 days ago) “Reclaim Blogging&# : Why I’m giving up Twitter and Facebook. With a blog you have to think.

How To Measure Blog Conversion

socialmouths.com

SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

How to set up a Facebook fan page that works by Direct Creative Blog. Dean Rieck shares his top 10 tips for creating a managing a successful business Facebook page, from using FBML to create a landing page to promoting your page through email and your company blog. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. 10 Ways to Create a More Engaging Facebook Page by TopRank Online Marketing Blog. Facebook Advertising.

How to Effectively Drive More Facebook Traffic to Your Blog

ProBlogger

While you can figure some basic information out by reviewing blog analytics, there are certain elements of your target audience you can’t possibly understand without seeing them on a more personal level. Utilize Facebook Advertising and Targeting Features. Create Shareable Blog Content.

#LetsAskNancy 004 – Lawyers, How Can You Be More Sticky?

Myrland Marketing

We’ll get to that in a minute, but let’s talk about the real question behind this, and that is: “How do I go from people visiting my bio or blog posts on my website, to actually developing client relationships with them?”

Redesigning Your Blog to Drive Reader Behavior

Convince & Convert

Here’s an almost-ready preview: The design is based on the new Streamline child theme that is successfully being used by Danny Brown of Jugnoo – who has forgotten more about blog optimization than I’ll ever know. A New Editorial Calendar – and How I Blog.

The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Showcase reviews: ArCompany, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (Social), Katie Lance, MarketingLand, Rebekah Radice, SnapApp, Visually.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. Sign up HERE to get my blogs on the latest social media and marketing trends, updates and best practices.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement.

The Age Of Discovery With Chris Kutarna - This Week's Six Pixels Of Separation Podcast

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He's been a two-time Governor General's Medallist , a Sauvé Fellow and Commonwealth Scholar , and a former consultant with the Boston Consulting Group. advertising podcast. blogging. boston consulting group. business blog. digital marketing blog. marketing blog. mirum agency blog. mirum blog. Tags: advertising. Episode #546 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

Social Media Advertising: Should Bloggers Bother?

ProBlogger

Social media has proven its worth as a networking tool and a means of raising brand awareness, but the future of sites like Facebook and Twitter depend on convincing brands that that it’s worthwhile to invest in advertising on their sites in addition to interacting with customers. The majority of doubts surround the ROI and overall value of paying to advertise on social networks. However, for bloggers, it can be difficult to decide whether social media advertising is worth it.

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A Practical Look at Turning Your Blog into a Functioning Business

ProBlogger

Following last week’s post on treating your blog like a business , this guest post from Anna Johansson provides some practical ways you can start turning your blog into a business. In many cases, blogging starts out as a hobby or creative outlet for someone looking to have a little fun writing about a topic that interests them. Considering there’s a lot of money to be made in blogging, a lot of people choose the latter route. How Much Do Successful Blogs Earn?

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Don't Confuse An Influencer With Influencer Marketing

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More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. From that post: "Marketing and advertising works when there is trust between the content provider and the audience. If the economics stay stuck in a traditional advertising model, it will be just that: plain, old, boring advertising.

PB133: The Secrets of Making Money Blogging

ProBlogger

The Seven Secrets of Making Money Blogging. This video is called The Secrets of Making Money Blogging, and I share seven different secrets on how to make money blogging. In Today’s Episode The Seven Secrets of Making Money Blogging.

How to use big data to find sponsors for your podcast and blog

Convince & Convert

In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. Use Big Data to Place Smart Advertising and Guest Posts.