Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. Twitter announces “Tailored Audiences” for ad retargeting – Twitter has officially launched its ad-retargeting product globally; businesses advertising on Twitter can target users who have visited their website (TechCrunch). and… Apple?!

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out.

Trending Sources

If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. Apple Pi.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

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It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. There will always be something new and different that advertisers can use as a place to create attention. Remember, soap operas were originally created to get women (and, maybe, some men) to buy their products. Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. advertiser.

The Future Of Personalized Pricing

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It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? The brands now know everything about you: when you buy, what you typically spend and more. apple. buying habit. targeted advertising. Tags: advertising.

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If Your Agency Is Not Consulting, Then What Is It Doing?

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around 1954), businesses are realizing just how important marketing is, and how - when done right - it can be the difference between a commodity brand and something that looks a little closer to Apple. Some might argue that a consultancy is about the people that the brand hires, while agencies have been relegated to the things that the brand is buying. advertising agency. advertising holding company. apple.

Is Google Breeding An Army Of "Glassholes"?

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The Post PC world will not be kind to advertising as we have known it. Train of thought #1 : Screens everywhere means advertising everywhere. All advertising is highly personalized and customized to match our experiences, wants, desires and more. Regardless of which train of thought becomes our virtual reality, we are beginning to see the technology companies that we know and love (Google, Apple, Amazon , etc.) apple. future of advertising. media buying.

The Drug Of Content

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What is the point of advertising? Advertising's function is to create awareness. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. Because the same consumers that are inundated with advertising are not being inundated with content. You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story.

The Future of Media Is Beyond The Screen

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Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. Pushing that even further, many of the newer devices that are coming out (some with screens and some without) are making the traditional form of advertising inoperable. This doesn't mean that advertising - as we have known it to date - goes the way of the dinosaurs. apple.

Google: The search party is not over

Idaconcpts

The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. That brings us to the topic of appeal to advertisers.

Business Transformation. From Marketers To Makers.

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It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. Does the brand make it easy to shop and buy online. Can consumers not only shop your brand, but buy it on their own, in a simple way? Digital advertising (when done well) can do a whole lot more than simply inform and entice a consumer. apple.

Embrace The Shift Away From Stuff - Strategy Magazine Column

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In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. The belief that we all grew up with - study hard, get a degree, get a job, get married, have kids, get a mortgage, buy a home (and a car and a big-screen TV) - is dwindling. What new kinds of marketing channels might best reach consumers who are shifting their buying habits so rapidly? . apple.

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The Persistence Of Brands

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People want quality, and they no longer feel the need (at the same time) to be advertising for some business by flaunting their corporate animal in the upper quadrant of their polo shirt. Brands have (somehow) become less important, and individuals are more interested in buying clothes that are (somewhat) personalized, or that speak to them by allowing their own personalized style to flaunt. The other week, I was complaining about my new Apple MacBook Pro. advertising.

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A Twitch In Time

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What, exactly, did Amazon buy? If you were selling anything prior to the Internet, the only way to let people know that you existed was through advertising and word of mouth. At the time, advertising helped brands to scale and word of mouth was important, but it was very tribal (meaning the ability for it to truly extend was laborious and complex from a geographical standpoint). Brands were never in any position to really buy the networks or the publishers. apple.

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Counting Screens. Counting Dollars. Connecting Consumers.

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Do the advertising dollars follow the consumer? If you did deeper into the eMarketer report, you will see that brands are still pumping plenty of money into TV advertising. Yes, this year TV advertising will still be a $70+ billion market. There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. advertising dollars. advertising spend. apple.

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The Evolution Of Apps

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It's hard to get excited about something called, HTML5 , but if you're in the business of media, marketing and/or advertising, you should be excited. In the past few months, both Amazon and the Financial Times have released robust app-like websites in an effort to circumvent Apple 's ever-changing app store policy (more on this here: FT Bypasses Apple's iTunes, Launches HTML5 Web App ). How can any major media brand not have an app in the Apple app store? apple.

The Billion Dollar Branding Play

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Like Instagram, Tumblr has no immediate and clear revenue model (the company reportedly made about $13 million in 2012 with an estimated $100 million for 2013 in advertising revenue). Others think that this play by Yahoo was to buy a younger demographic, whose only encounter with Yahoo may have happened when they had to use their parent''s computer and opened up a Web browser. Who knows if Facebook could have proven their mobile snuff without buying Instagram. apple.

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Steve Jobs, Marketing Genius

Geoff Livingston

There are so many things to be said about the great technological innovation he brought to the world during his tenures at Apple and Pixar. In entertainment and in work, Apple has been and continues to be a part of life. Marketing Amazon Apple CES facebook marketing Steve Jobs

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The Story Of Vice And The Future Of Media

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And then you can talk about IPOs or getting bought, or no one can buy you at that point, or doing something with a big boy like an Apple or a Google , whatever it is. apple. native advertising. I'm a metalhead punk. That's about it. With that comes my general attitude of wanting to mess up the system, keep things casual and honest, and never be satisfied with what is a part of the establishment. Faster and harder. It's my way of life. and it's not for everyone.

Your Content Is Kidding No One

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It''s not that there''s so much content in need of advertising, that the entire industry has shifted from a scarcity model to one of abundance. it''s advertising. . Advertising is not content. They want to know how well their content is converting in relation to their advertising when it comes to making the sale. Because of this somewhat myopic strategy, they''re trapped trying to compare apples to aircrafts (we''re not even talking about oranges here).

The Secret Life Of Social Media

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The app has become so formidable, that Facebook offered to buy them late last year for a reported $3 billion , which Snapchat turned down. Turning down $3 billion dollars buys a lot of attention and street cred. With close to 500 million users and growing, WhatsApp is, in its purest form, BlackBerry Messenger (which, of course, is now available for Android and Apple users as well) that works on any mobile device and any mobile carrier. apple.

The New Electricity

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As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake. Apple was head-down in product innovation while RIM seemed busy trying to figure out what (and how) their competitors were doing what they do. apple.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Finally, Macy’s is just one more example of a retailer that will play off of Apple’s iBeacon technology to deliver deals, reports Clickz.com.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

And when you sell a product, these people are likely to buy. Of course, those results may not be apples to apples. Facebook Marketing Tutorials Facebook Ads How To Facebook AdvertisingI know there’s a growing sentiment that Facebook fans no longer matter.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Apple has proven over and over that when it comes to media, part of having a simple interface with consumers is having a simple price plan. The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online.

What TV Is And What Will Never Be

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You can plug in all of the Apple TV units that you want, and bump up the number of Netflix subscriptions too. Where every screen knows Tom Cruise and is cramming his every walking movement with a call to action that makes us all perk up and realize that advertising at scale probably won''t be all that effective. We push TV advertising by including product placement, sponsorship and more. Apple , Google, Twitter and others are looking to (or have already begun to) disrupt it.

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Social Media Users More Likely to Buy From Brands They Follow

Pamorama

The study, released on March 16th, showed that consumers were up to 67% more likely to recommend or buy products from a brand after following it on social networking sites. Social Media Users More Likely to Buy From Brands They Follow (pamorama.net) [.] Chiedete ad Apple).

Google's Third Wave Of Innovation

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Is it normal that a search engine is buying up all of the robotics and drone companies? It''s hard to reconcile how a company that was founded on a search engine (and then optimizing an advertising platform so efficiently that it drove them to a $350 billion market cap) could be spending its war chest on technology so nascent and future-focused. If Google''s main form of revenue is advertising and licensing software, where will the ads be going on all of these robots and drones?

Strategy Lessons: The Water Book

Geoff Livingston

This is no different than focus groups in advertising or public relations, market research studies prior to product marketing, or competitive research in all fields. Apple masters this approach better than any company or nonprofit in the marketplace.

The Billion Hour YouTube Rabbit Hole (And It's Growing)

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Brands buy TV for reach and repetition. Don't forget, for traditional advertisers, time spent is a great measurement of engagement. For advertisers. You can stare at Netflix, Apple TV , Amazon Prime , etc. It also means that advertising on YouTube is going increase significantly. YouTube has spent years capturing this data (much like they have done on the pay-per-click side of search engine advertising). advertiser. advertising agency.

Home Is Where Your Customers Are

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It also, has little to do with Pinterest 's recently announced advancements in monetization (more on that here: AdWeek - Pinterest Opens Up to Brands With New Ways to Plan Posts and Buy Ads ). That "somewhere" is the data, targeting and advertising capabilities. For most brands that are focused on paying to be present and interrupting the social experience, these are only advertising channels. apple watch. Tags: advertising.

The Problem With Time Spent

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Long before Google existed, I worked for a search engine selling Internet advertising. Comparing apples to apples. Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quête de nouveaux revenus ). In this scenario, it makes Facebook look like a much more superior advertising, doesn't it? advertising dollars. facebook advertising.

The Gift Of Facebook

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I am not bullish on advertising as Facebook's main revenue model. I never liked Facebook as an advertising platform. The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). With this commerce-based business, you can buy presents for your friends, get them shipped quickly and I especially like the ability to only pay for that gift once the receiver accepts it. apple store.

Newsjacking Turns You Into The Expert

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Would this coming holiday shopping for tablets be (once again) dominated by Apple 's iPad or did Amazon develop a truly worthy contender? The London Fire Brigade probably generated over a million dollars in free advertising and PR. Like most business books, the hard part is neither in buying the book or reading it, the truly difficult part is in putting the concepts into action. apple. Newsjacking.

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Many of the industry’s leaders trust their most valuable assets—their users—to Bing, whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices or maps on thousands of leading websites. This post brought to you by Bing Network.

Amazon Goes For Whole Foods (Not Slack), Netflix Kills Cable TV And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Late last week, there was buzzing that Amazon was about to buy Slack. Why did the masters of online retail buy a brick and mortar organic food retail chain? . This can (and will) have a dramatic impact on everything from how content is created to advertising. . apple. Tags: advertising agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

Are Your Customers Frozen? Let It Go!

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Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. It makes the world of branding, marketing, advertising and communications that much more challenging. Last week, I spent some time in Silicon Valley (you can hear more about it right here: Adventures In Visiting Google, Facebook And Apple In Silicon Valley ). Tags: apple.

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The Interoperability Of Things (And Brands)

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Both video platforms were easy to buy, install, use and integrate with your daily life. Apple didn't need to invent to the MP3 player, but the iPod was (without question) easy to buy, install, use and integrate with your daily life. Still, we do know that price is not usually the thing that keeps people away (remember the long lines of people looking to buy a $900 iPhone ?). By comparison, Apple sold 3.3 apple. Tags: advertising agency.

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The State of the Blog Sales Market: Interview with Andrew Knibbe of Flippa

ProBlogger

As blogs are increasingly recognized as business assets—or businesses in their own right—more entrepreneurs and publishers are looking to enter the blogosphere by buying a blog. So they’re not necessarily buying a blog for the sake of having a full-time job as a result of that purchase.

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