FEBRUARY 1, 2013
Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. This isn't just the advertising that we see in market, but the overall experience it delivers.