Copying Apple

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Some will make the argument that Apple is loosing a little bit of its luster. While I am an Apple consumer (and a fairly recent one), I'm hopeful that you won't misconstrued this blog post as someone who is a biased and loyal customer trying to defend a brand (Apple Fanboi!). What makes Apple such a fascinating brand, from my perspective, is how the brand is managed. This isn't just the advertising that we see in market, but the overall experience it delivers.

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The Rise and Rise of Apple Inc


The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. The advertisement depicted George Orwell’s 1984 dystopian with IBM as big brother and Apple as the female heroine. The early years.

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Trending Sources

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Apple. Apple doesn’t play on Facebook or Twitter. So it lets the Apple legions do all the heavy lifting. Apple don’t coordinate this, to my knowledge. For years this was a huge benefit for Apple. And recently Apple has been striking out.

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.

Apple's Marketing Secrets

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If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. apple. Tags: advertising podcast. Episode #347 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #347 of Six Pixels Of Separation - The Twist Image Podcast.

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If You Can’t Afford It Apple Doesn’t Want You

Convince & Convert

In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. Apple Pi.

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Ad Blocking And The Future of Advertising with Seth Godin

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The growth of this technology, and Apple's recent news , has created a stir of emotions and the recognition for change. As I was writing my own perspective to publish here, on this blog, I realized that it might be more interesting to discuss the impact ad blocking, the future of advertising and what this all means to brands and marketers with Seth. advertising awards. advertising podcast. apple.

Be Like Apple

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Don''t be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly. You could also say that Apple is an inspiration and aspiration for all businesses. Apple to me is like any global rock star. Apple is like that. " Think different " was more than advertising slogan. apple.

Coca-Cola Is #1 Brand In Social Media Impressions

The Realtime Report

Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. is the world’s largest advertising marketplace, according to MediaPost , but it generated only 44% of social media brand impressions in July.

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Are You A MacHead? The Story Of The Apple Fanboy

Taylor Marek

The Story Of The Apple Fanboy June 14, 2010 by Taylor Marek I want you guys to watch this movie. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. The Story Of The Apple Fanboy&# registry cleaner says: July 25, 2010 at 5:57 am Great sharing this. Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Are You A MacHead?

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The Apple iPad. Greatest thing since iSlicedBread?

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me The Apple iPad. February 3, 2010 by Taylor Marek It is a week after all the hubbub around the Apple press conference. And I REALLY didn’t like the fact that to add insult to injury that Apple goes ahead and throws in 3G on AT&T.

Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.

Plandids Are The New Selfie, Apple's Billion Dollar Content Play And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Apple made a big announcement last week. apple. Tags: advertising agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

Is Super Bowl Advertising Worth It?

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Plus, the advertisers now benchmarks the success of these ads by watching the YouTube views, the tweets on Twitter and the shares and likes on Facebook over the next few weeks, as the water cooler effect takes hold. App of the week: Apple has heavily discounted some amazing productivity apps.

Facebook Audience Network to Test Delivering TV Ads via Set-Top Box Apps

SocialTimes Facebook

Facebook is taking aim at the television advertising market, in a roundabout sort of way, initially. Kurt Wagner and Peter Kafka of Recode reported that the social network teamed up with A&E Networks and Tubi TV on a test whereby Facebook Audience Network will begin delivering v ideo ads next week through applications that run via set-top boxes, such as Apple TV and Roku.

Winners of First-Ever Twitter Awards

SocialTimes Twitter

Twitter Thursday announced the winners of its first-ever Twitter Awards , recognizing original and creative advertising on the social network. Airbnb outpaced paid television advertisers in conversation and reach during the weekend of the 88th Annual Academy Awards. CUSTOMER award: @AppleSupport Launch , Apple , by Media Arts Lab. — Apple Support (@AppleSupport) August 15, 2016.

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What Is Apple Up To? Can Walmart Catch Amazon? And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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This week will bring the "other" big Apple event and news to the world. It's Apple. The rumour mills is thinking that changes will be made to Apple Music , announcement of Apple's own unique TV programming (a la Netflix ), and a lot of love for Siri. advertising agency. apple. apple music. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base).

NASCAR appeals to more than just Sports Fans!

Buzz Marketing for Technology

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. Home Owners was obvious since may home owner brands already advertise on NASCAR.

C2 MTL Rocks, Apple Patents A Pizza Box And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Apple takes everything seriously. It turns out, a patented pizza box to ensure great taste and a lack of sogginess is just another one of the perks that Apple delivers. . apple. Tags: advertising agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.

The End Of The Smartphone

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When Tim Cook (CEO at Apple ) took the stage in the company's first post- Steve Jobs product launch to announce the iPad 2 in 2011, Cook's staggering statistic was that the iPad had already outsold all of the desktop and laptops sold by their competitors in the previous quarter. That piece of data still hold true as Apple currently has the fourth generation iPad in-market. What will Apple do next? Could the end of the smartphone also spell the end for digital advertising?

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

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It''s also used to then beg forgiveness for any misgivings that may have occurred in the execution of an advertising campaign. There will always be something new and different that advertisers can use as a place to create attention. Last April, Bloomberg BusinessWeek ran an article titled, Apple''s 10-Year-Old iTunes Loses Ground to Streaming. All of this is still reliant on advertising to create attention, no matter how fast the data is pumping in now. advertiser.

Are Brands Ready For The Instagram Economy?

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That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). If you''re Apple , you could use a unique Instagram feed just for iPhone cases or one for cables (you get the idea). Even applying some level of performance-based advertising ( Google AdWords , Facebook ads , promoted Tweets, etc.) Its own early dabbling in advertising has been rocky, and has not progressed past a testing phase."

Bots And The Next Wave Of Marketing

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Quartz sends you messages like "Good morning" followed by "Apple has a sneaking suspicion that someone (*cough* the NSA *cough*) is hacking all of its servers." Bots have been the bane of marketers for nearly as long as online advertising has existed. advertising. apple. online advertising. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app.

Apple's HomePod, Tracking People And Keys And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Last week we talked up Apple 's big WWDC event. apple. apple wwdc. Tags: advertising agency. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

The iPad Should Be Free

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In a world where Apple not only sells their iPad (ranging from $400 - $900) and also controls the majority of the content that you can put on it from iTunes , why wouldn't they deploy a similar model to Amazon's in the hopes of owning the consumer by way of the hardware? It's amazing how divergent Apple and Amazon's business models are. Actually, it's not about Apple. Amazon has something very incredible that Apple doesn't even have: an advertising and media empire.

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Facebook Should Not Be Treated like Other Media

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Apple sells computers, iPhones and iPads. You could say advertising. They sell advertising to the tune of several billions of dollars each and every year. If we lay that business model against other companies that sell advertising (think newspapers, magazines, TV shows, radio stations, online channels - like The Huffington Post , etc.), advertising revenue. apple. Tags: advertising. What is Facebook ?

The Future Of Personalized Pricing

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It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. You may recall that back in August, travel site Orbitz discovered that consumers who use a Mac spend nearly thirty percent more per night on hotels, so the online enterprise begun showing Apple users different prices (for more on that: On Orbitz, Mac Users Steered to Pricier Hotels ). apple.

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The Drug Of Content

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What is the point of advertising? Advertising's function is to create awareness. If we trust that they'll look at every product on the toilet paper shelves on every visit to their local merchant, we wouldn't have to advertise. Because the same consumers that are inundated with advertising are not being inundated with content. You can condemn a company like Apple for not being all that social, but you can't deny that their brand and the products tell a wonderful story.

Is Google Breeding An Army Of "Glassholes"?

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The Post PC world will not be kind to advertising as we have known it. Train of thought #1 : Screens everywhere means advertising everywhere. All advertising is highly personalized and customized to match our experiences, wants, desires and more. Regardless of which train of thought becomes our virtual reality, we are beginning to see the technology companies that we know and love (Google, Apple, Amazon , etc.) apple. future of advertising.

Have You Been Hacked?, Google Helps You Unsubscribe, New iPhone Coming, Native Advertising And More.

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New iPhone 6 coming on September 9th from Apple ? Native Advertising, John Oliver and the mess of advertising and content. More on Native Advertising from me in the Harvard Business Review : We Need a Better Definition of "Native Advertising." apple.

The Future of Media Is Beyond The Screen

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Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. Pushing that even further, many of the newer devices that are coming out (some with screens and some without) are making the traditional form of advertising inoperable. This doesn't mean that advertising - as we have known it to date - goes the way of the dinosaurs. apple.

If Your Agency Is Not Consulting, Then What Is It Doing?

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around 1954), businesses are realizing just how important marketing is, and how - when done right - it can be the difference between a commodity brand and something that looks a little closer to Apple. advertising agency. advertising holding company. apple. For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry.

Is Smart Marketing An Oxymoron?

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To this day, too many brands are looking at the advertising opportunity (how to get a message in front of these users), instead of the marketing opportunity (how to create something that will add value to their consumers lives) that these connected screens offer the world. Sadly, they see them as engines of advertising or engines of commerce instead of being what they truly are: a digital representation of the the business entity. apple. Tags: advertising.

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

Apple just missed the top ten ranking, coming in 11th. Social Media Statistics gorival online video Red Bull video advertising Vimeo YoutubeRed Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).

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A World With No Keyboard And No Mouse

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There has been a tonnage of content produced to analyze the value of Siri (the voice-initiated personal assistant that was introduced with Apple 's iPhone 4S). apple. Tags: advertising. How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on."

The Inferior Brand

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Not everyone works for Apple. I''ve seen marketing agencies known for one thing in North America, turn around by hiring a senior creative lead in Europe, open an office there and suddenly they went from a tired direct marketing shop to being a global leader in creative advertising. Note, this isn''t about marketing and advertising that embellishes or lies (those days are done. apple. creative advertising. Tags: advertising.

In The Age Of (Digital) Anxiety

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For years, I was involved in a charitable organization called, NABS (the National Advertising Benevolent Society), which was a business-to-business charity that helped people in the marketing, advertising and communications industry get help should they need it. Iconic entrepreneurs, Steve Jobs ( Apple ) and Mark Zuckerberg (Facebook) are known to conduct meetings by taking their team members out for a long walk outside to work through a business challenge. apple.

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Expect Big Changes At Facebook

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What about Apple ? This may not get as extreme as having true data portability, but with the pending slew of connected TVs, Apple television , Google TV and more, people are going to want to access Facebook within many of these new environments and Facebook should welcome the opportunity to be anywhere and everywhere. Facebook has been profitable for the past three years, and a good chunk of the coin has been from advertising revenue. apple. apple television.

Business Transformation. From Marketers To Makers.

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It''s about understanding that there are now a myriad of ways to tell a brand narrative, and it''s not driven by "the big idea" of advertising or by simply pushing a unified brand message down the throats of consumers. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. Apple is now considering embedding the Beats By Dre music service on to all of their devices.