Jon Loomer

FEBRUARY 15, 2022

But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Create a Website Custom Audience.

Eventful 200

Eventful API Aggregator Facebook 200

Jon Loomer

JULY 24, 2023

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. But there’s another… 2.

Eventful 146

Eventful Conversation Report API 146

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. You can then add standard events using separate event code or the Event Setup Tool.

Eventful 185

Eventful Conversation Embedding URL 185

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

Social Networking 127

Social Networking Privacy API Apple 127

Jon Loomer

NOVEMBER 28, 2021

First, you can technically use the Facebook Pixel Setup Tool to create standard pixel events without code. I’ve personally not had a lot of luck with that tool and choose to do it manually in Google Tag Manager. We created a Facebook Pixel Event Generator tool to help with this process. GTM + Conversions API Gateway.

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. Understand How It Works You can’t declare anything a failure if you don’t know how to use the tool. It’s important that you have a full understanding of the tool. The tool is just the tool.

Startup 191

Startup API Issues Industry 191

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Sherrilynne Starkie

MAY 2, 2018

This week we see innovations for brands, advertisers and agencies. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. YouTube announced several initiatives to help advertisers reach TV screen viewers. Changes to social networks come fast and furious. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? It’s a common problem. The results are good. Really good. Event Deduplication.

Report 178

Report Sample Samples API 178

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. To connect to Glassdoor, you will need a Glassdoor API key.

Review 126

Review Brands How To Analysis 126

Jon Loomer

AUGUST 2, 2023

Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. You can build these audiences because you utilize the Meta pixel or conversions API on your website. What this means is that they don’t do anything to limit the size of their audience.

API 146

API Instagram Groups Groups 146

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. David’s Favorite Little Known Social Media Tool : I have two actually.

Tools 277

Tools Tips Marketing Social Media 277

Jon Loomer

AUGUST 12, 2016

New Publisher Tools for 360 Video. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences.

Advertising 60

Advertising Facebook News Feed 60

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. The Reach and Frequency tool is ideal for optimizing toward the brand awareness objective. An Ideal Use Case for Brands.

Buy 112

Buy CPM Facebook API 112

Sprout Social

APRIL 27, 2022

Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Access the API . Integrate with other tools. The 8 best URL shorteners for engagement and tracking. Auto-branded links.

URL 103

URL Engagement Domain Name API 103

Laurel Papworth

APRIL 17, 2023

This will give you access to Dall-e, which makes the pictures, ChatGPT, which makes the words, and it will give you access to the API key, which is just a quick copy and paste of a key. We want access to the API; application programming interface. And then under here is API keys. For the API, you have to do a Pay As You Go.

Small Business 52

Small Business Google API Price 52

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Use available tools to ascertain any link throttling affecting your content reach. "Enhanced

News 71

News Social Media Airlines Collaboration 71

Sprout Social

OCTOBER 5, 2023

Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help.

Instagram 104

Instagram Facebook Marketing Features 104

SocialFish

DECEMBER 16, 2010

We’ll continue to update the site with fresh use cases, tips, tools, and resources. The new business site provides information about Twitter features and tools – for example, how to use mobile to communicate with customers ( Fast Follow ) and how to share content on the web ( Tweet Button ). Bookmark!

Twitter 196

Twitter API Case Study Resources 196

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

There have also been doctors that have used social networking tools, like Twitter, during surgery. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. What are some methods and tools that you have seen various organizations use for crowdsourcing?

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Ignite Social Media

DECEMBER 14, 2020

Facebook has already built a new solution, the Conversions API , but with this comes another layer of complications for brands. They’ve now recently announced new details about what those limits actually look like and as you can expect it varies by advertiser size. — Focusing on 1-1 Private Communications.

Social Media 203

Social Media Influencer Instagram API 203

Stay N' Alive

DECEMBER 9, 2013

There has always been one downside though - you can''t advertise to the followers of public profiles. It turns out there is actually a way to finally advertise to the followers of a traditional profile on Facebook with a "follow" button. To start, open up Graph Explorer from the developers.facebook.com "Tools" section.

API 108

API Facebook How To Data 108

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. How marketers can use it: As with other messaging platforms, Kik’s API allows brands to create automated bots to manage client interaction. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Techipedia: Tamar Weinberg

MAY 1, 2012

Getting proper return on investment for Facebook advertising can be tricky. If your Facebook-advertising results are around break even, they may very well make your advertising efforts profitable. In most cases, a lower click trough rate with higher conversion is the best option for an advertiser. Timing is everything.

Facebook 180

Facebook How To API Advertising 180

Buffer Social

APRIL 30, 2018

Facebook recently opened up Instagram’s API for the first time, enabling Instagram business profiles to schedule Instagram posts , view analytics and more. Relevant sessions: The Instagram Graph API – What’s In It For You? Instagram for Business updates. Tuesday, May 1 @ 1.30pm PST).

Conference 94

Conference API Privacy Facebook 94

Buffer Social

MAY 21, 2018

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. What this means for businesses on Facebook.

API 111

API Facebook Marketing How To 111

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Read “ How Can Businesses Use Facebook Continuous Live Video “ Explore.org uses Facebook Live’s continuous streaming API.

Social Media 100

Social Media URL Badge Small Business 100

Jon Loomer

NOVEMBER 4, 2016

Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? The Offline Events API. But as is the case with those two, you can also update automatically if you utilize the Facebook API. Track Offline Events.

Eventful 60

Eventful API Facebook How To 60

Jon Loomer

OCTOBER 22, 2015

They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If As great as lead ads are, there is one major flaw and annoyance: Without a third party tool, the advertiser collects the user data manually.

How To 113

How To Facebook Advertising API 113

Keyhole.co

DECEMBER 28, 2022

With more and more people joining the platform to share their lifestyles, opinions and spread their message, brands have identified an excellent opportunity to reach their target audience and promote their products in a much more “organic” way, as opposed to traditional advertising. In case you are not acquainted with Creator Studio….

Instagram 98

Instagram Influencer Analytics Notification 98

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Dynamic Ads make advertising infinitely easier, particularly for e-commerce websites with hundreds or thousands of products. Dynamic Ads for Travel.

Hotels 113

Hotels Travel Facebook Advertising 113

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52