A Walk Through Twitter’s Walled Garden
The Realtime Report
JULY 27, 2012
Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform. ” First, Twitter needs to build the wall, and that means reining in developers. .