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Facebook Conversions API: Everything Marketers Need to Know

Hootsuite

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices. Page visits. Dynamic ads.

API 91
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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. More self-service options and API integration are in the works, but TikTok currently does not have solid release dates announced.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

How this impacts advertising beyond iOS users. Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. So, the impulse may be to assume that advertisers with a heavy Android audience may not see any impact to these changes. How they respond matters.

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Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70%

The Realtime Report

As of a year ago, only 40% of mobile ad campaigns involved some kind of targeting. Many companies are working to change that ratio–making it easier for advertisers to target mobile consumers based on their demographics, location and previous behavior. Have you started experimenting with targeted mobile offers or ads?

Mobile 150
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How to create mobile-friendly content with Google’s AMP

Socialmedia.biz

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60
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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52
article thumbnail

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52