Ignite Social Media

MAY 13, 2021

Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API. Similar to the browser pixel, Facebook offers partner integrations for setting up the Conversions API. Platform Integration. Looking Ahead.

API 155

API Conversation Tips Facebook 155

Social Media Today

JANUARY 24, 2024

Meta's pushing more marketers towards its Advantage automated ad targeting options.

API 181

API Advertising Marketing 181

Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

Advertising 165

Advertising Real Estate Cost API 165

Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Combined, they help you properly track, attribute and improve your Facebook marketing performance. Page visits.

API 91

API Conversation Facebook Marketing 91

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. What About the Conversions API? If the Conversions API is not set up, this will be one of your initial projects.

Advertising 198

Advertising Facebook API Reputation 198

Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. That information is shared with Meta to help enhance our advertising. It’s an important action that a specific advertiser wants to track, custom to their needs.

Eventful 173

Eventful Conversation API URL 173

Jon Loomer

JULY 24, 2023

Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. This is what most advertisers think of when they hear about event deduplication. In the example above, the event is passed using both the pixel and API. It’s the raw total.

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Eventful Conversation Report API 146

Jon Loomer

FEBRUARY 15, 2022

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event.

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Eventful API Aggregator Facebook 199

Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. Second, the action I’m told to take is to set up the Conversions API. Meta knows darn well that I have the Conversions API set up.

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API Cost Report Consultant 147

Jon Loomer

DECEMBER 4, 2023

You’re also passing first-party data via the Conversions API. And because of that, advertisers often feel forced to adjust their Performance Goal when selling a product. Make sure that Meta has an accurate and complete picture of attribution by properly and thoroughly setting up the Meta pixel, Conversions API, and events.

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API Conversation Eventful Advertising 176

Jon Loomer

JULY 31, 2023

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Transparency Tools Transparency Tools only includes the following for now… Ads Transparency: Ad Library Ad Library Report Ad Library API Your Turn If you haven’t already bookmarked this page, make sure you do.

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API Embedding Library Issues 138

Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

Construction 187

Construction Advertising Industry API 187

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. Facebook’s Solution: The Conversions API. One such solution is the Facebook Conversions API. The Conversions API is a measurement and performance tool offered alongside the Facebook Pixel.

Social Networking 127

Social Networking Privacy API Apple 127

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. So many advertisers either think I’m discussing custom conversions or use the two terms interchangeably. You will need to utilize the pixel and/or Conversions API to define these actions. ” Standard events are predefined actions that occur on your website.

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Eventful Conversation Embedding URL 185

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. More self-service options and API integration are in the works, but TikTok currently does not have solid release dates announced.

Advertising 93

Advertising CPM UGC API 93

Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

Facebook 212

Facebook API Advertising Conversation 212

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 52

API Facebook Conference Mobile 52

Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Are you passing events via both the Meta pixel and Conversions API ? It’s a common problem. The results are good. Really good. Event Deduplication.

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Report Sample Samples API 178

Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. This will impact marketers promoting an iOS app, typically for installs and in-app conversions. The result, it’s assumed, will be less effective advertising. It’s not.

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Aggregator Facebook Apple Training 212

Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

Advertising 179

Advertising API Eventful Conversation 179

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 106

Instagram Facebook Marketing Features 106

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Jon Loomer

AUGUST 28, 2022

September 13, 2022: special ad audiences will no longer be available for use in new ad creation via the API. October 12, 2022: Special ad audiences will no longer be available for use in new ad creation across Ads Manager and the API. After this date, affected ad sets may be paused for delivery.

API 214

API Facebook Course Issues 214

Jon Loomer

NOVEMBER 28, 2021

GTM + Conversions API Gateway. While the Conversions API Gateway isn’t part of Google Tag Manager, I wanted to note that the two play nicely. Once I set up the Conversions API using the API Gateway , it automatically detects all of the standard and custom events that pass through the pixel.

Eventful 211

Eventful Google API Facebook 211

Jon Loomer

OCTOBER 5, 2021

It look like this… Estimated Audience Size ranges will update in real-time as an advertiser is setting their target audience. Within Facebook’s developer’s notes regarding changes that will be made to the API effective October 27, it also appears that these ranges may apply to custom audiences.

Facebook 187

Facebook API Advertising Report 187

Buffer Social

MAY 21, 2018

On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated. This brings Facebook’s API in-line with Instagram’s, meaning developers can only post to business profiles and pages on both Facebook and Instagram. But what does this mean for marketing on Facebook?

API 111

API Facebook Marketing How To 111

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

Stay N' Alive

MARCH 26, 2015

That was the launch of Facebook’s advertising API to all developers, making the entire API public. To get started with the Facebook Ads API, developers just need to create an app and under “Advanced” within the app settings, set an ad account ID to associate ads with.

API 40

API Facebook Conference Mobile 40

Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). In some cases, it’s as easy as checking a box.

API 179

API Conversation Overview Eventful 179

Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. Is the pixel set up properly with the Conversions API? My response to the claim that Facebook ads don’t work isn’t that they always work. Facebook ads aren’t some magical switch that will make you rich.

Startup 191

Startup API Issues Industry 191

Buffer Social

APRIL 30, 2018

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Off the back of this update, many marketers and brands were curious whether their organic reach would take another hit. Instagram for Business updates.

Conference 94

Conference API Privacy Facebook 94

Laurel Papworth

APRIL 17, 2023

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). This will give you access to Dall-e, which makes the pictures, ChatGPT, which makes the words, and it will give you access to the API key, which is just a quick copy and paste of a key.

Small Business 52

Small Business Google API Price 52

The Realtime Report

FEBRUARY 24, 2014

Facebook narrows the target for advertisers – last Thursday Facebook rolled out new options for advertisers looking to target consumers by location, demographic, interests or behavior (The Wall Street Journal).

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News Publishing LinkedIn Social Media 164

Keyhole.co

MAY 12, 2023

PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. Social media marketing Get more out of your social media campaigns to promote your brand. It can help you figure out which keywords to target in your ads to get the most clicks and conversions.

Tools 52

Tools Strategy Marketing Analysis 52

Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. While most marketers understand that they need it, most misunderstand the reason why. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? How to get it set up.

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API Conversation Facebook Eventful 207