Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. But one of the most common points of confusion I see is understanding the differences between custom events and custom conversions. This became especially obvious recently as I’ve written more about custom events. Are they used for reporting?

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Jon Loomer

OCTOBER 10, 2023

Custom events and custom conversions confuse too many advertisers. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. Custom events require code and allow you to freely define actions beyond standard events using custom triggers.

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Jon Loomer

FEBRUARY 15, 2022

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

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Jon Loomer

NOVEMBER 29, 2023

If you pass purchase events to Meta via the pixel and API, you may be aware of a challenge: What do you do when the value of the purchase is variable? The issue comes into play when we have to pass events manually by adding our own event code. Confirm that, but it’s likely the case. What did you do?

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Ignite Social Media

MAY 13, 2021

A pixel or tag is a snippet of code placed on a website that allows social platforms to collect event and conversion data via the browser. Facebook’s solution is the Conversions API (CAPI), with which brands can send website, offline, or CPM data directly to Facebook’s servers. Multiple Ways to Install the Conversions API.

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Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Go into Facebook Events Manager and select your pixel as the data source.

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Jon Loomer

AUGUST 11, 2023

Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. You still need to understand conversions and know how to set up online and offline events with the API. Just go broad.

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Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Purchase events with parameters set up for all products. CompleteRegistration events set up for all opt-ins.

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Jon Loomer

DECEMBER 7, 2023

You need to set up standard events and custom events to help define important actions. You also need to set up the Conversions API , which can include both the web API and CRM API. Did you set up events improperly? Is event matching poor? Do you fail to deduplicate events?

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Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. As only the highest-prioritized completed event will be reported (e.g.,

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Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. This ad set was optimized for the Complete Registration standard event, so the Results column was reporting all attributed fires for that event.

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Hootsuite

JUNE 22, 2021

But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. Read on to learn how to save your data, attribution and targeting with the Facebook conversions API.

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Jon Loomer

OCTOBER 20, 2021

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. One of the reasons I do that is because of the ease of creating custom events like this one. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

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Jon Loomer

JANUARY 21, 2024

An effective advertiser has a broad base of knowledge about how the rules impact them and whether they should use special ad categories. Not only do they make sure that the pixel and Conversions API are set up properly, but they know the importance of standard events, custom events , and custom conversions.

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Jon Loomer

MARCH 8, 2024

Meta advertising has changed, and you should redirect your time and energy to make an impact. Set up the pixel, API , standard and custom events , and custom conversions. Don’t obsess over things that don’t matter as much as they once did. Here are the four things to focus on… 1.

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Jon Loomer

DECEMBER 4, 2023

That means showing your ad to the people most likely to perform that event. Here are examples of when that is important… Have you properly set up events? You’ve set up standard and custom events to track the most important actions. You’re also passing first-party data via the Conversions API.

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Jon Loomer

FEBRUARY 7, 2024

As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. Check for Duplication or Overcounting of Events It’s possible that the reporting in Ads Manager is completely legit. Event Deduplication.

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Jon Loomer

AUGUST 23, 2023

One of advertisers’ biggest requests is Meta ads benchmarking information on what to expect for performance. Of course, you can’t just compare your results to all other advertisers. Bid Strategies (Highest Volume) Pixel Events (N/A in this case) On the left, we see that the Cost Per on-Facebook Lead for this ad set is $2.00

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Jon Loomer

DECEMBER 18, 2023

I have spoken with far too many advertisers over the years who are put in no-win situations. You may also become known for your expertise within a specific industry, and you can become a more attractive advertiser if you have that focus. They are limiting their advertising potential. These clients do not set them up for success.

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Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. And they build all of the events, custom conversions, and audiences from scratch. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. You have a system.

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Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. That’s when Aggregated Event Measurement comes into play. So, the impulse may be to assume that advertisers with a heavy Android audience may not see any impact to these changes.

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Jon Loomer

JUNE 12, 2023

Typically, this might be for a purchase or lead, but it can be for any conversion defined with a standard event , custom event , or custom conversion. Because of the Meta pixel, events, and Conversions API, Meta also knows (mostly) who ultimately converted. Of course, many advertisers don’t know this exists.

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Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group.

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Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Offline or CRM API.

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Jon Loomer

NOVEMBER 4, 2016

Back in June, Facebook introduced Offline Events , a way to track purchases made in-store or offline after a customer was shown a Facebook ad. Now that it appears that most, if not all, Facebook advertisers have access to this tool, it’s time to take a closer look… What Are Offline Events? Upload Offline Events.

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Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. Standard Events. Custom Events. But the advantages are undeniable.

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Jon Loomer

AUGUST 2, 2023

Due to advancements in machine learning and optimization, many advertisers are opting to go completely broad with targeting. You can build these audiences because you utilize the Meta pixel or conversions API on your website. Events Custom Audience Create an audience of people who engaged with your Facebook event… 9.

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Jon Loomer

MAY 10, 2023

But maybe part of the problem is that some advertisers hop into this believing the hype that they are magical. Is the pixel set up properly with the Conversions API? Have all of the events been created that you’ll want to use? My response to the claim that Facebook ads don’t work isn’t that they always work.

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Jon Loomer

OCTOBER 19, 2020

By granting a partner access, they can use it for advertising. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). There aren’t any special settings for Instagram accounts.

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Jon Loomer

NOVEMBER 15, 2023

If you run Meta ads that drive people to your website to perform a conversion, you must set up the Conversions API. It allows you to send conversions from your server to Meta, in addition to the conversions sent with the browser pixel ( read more about Conversions API here ). In some cases, it’s as easy as checking a box.

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The Realtime Report

JULY 27, 2012

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

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Jon Loomer

OCTOBER 20, 2020

By granting a partner access, they can use it for advertising. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). There aren’t any special settings for Instagram accounts.

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The Realtime Report

FEBRUARY 24, 2014

iOS update, including a new feature called ‘Highlights’ inside the People tab; it shows the Life Events of friends and people you’ve interacted with recently (TechCrunch). Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

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Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? Why the API is Important.

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Ignite Social Media

DECEMBER 14, 2018

To do this, implement the Facebook pixel on your website and manage website events in Facebook Events Manager. By attributing offline event date from your customer system to people who saw and clicked on your Facebook ads, you can better understand the effectiveness of your ad campaigns and return on your ad spend.

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Jon Loomer

AUGUST 12, 2016

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. Control the Ads You See. Updates to Lead Ads.

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