article thumbnail

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178
article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. The economy (16%) and analytics (12%) trail considerably at second and third.

Research 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Auto Brands Comparison Report

Unmetric

With social media advertising becoming more and more about Reach, especially for non-FMCG brands, a move like this would assumably make promotions and page administration easier. Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities.

article thumbnail

Your Blog as Part of an Overarching Business Strategy

ProBlogger

Or to showcase your products a little bit more, all while still offering value to your readers and not just babbling advertising copy. I’ll bet my lunch that it’s not an advertising catalog or a constant “look how awesome we are”. Yes, I did say that your company blog shouldn’t be an advertising catalog. And I stick to that.

article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. In fact, more than 500,000 business advertisers are now on Instagram. Instead of more content and less advertising, focus on less quality content and an increased advertising budget.

Trends 146
article thumbnail

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. In fact, more than 500,000 business advertisers are now on Instagram. Instead of more content and less advertising, focus on less quality content and an increased advertising budget.

Trends 60