Trending Sources

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Content Marketing vs. Social Advertising – Battle Round 2. How to Create the Perfect Post on Any Network Download. Your social advertising brings readers to your content.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Download.

10 Bold Social Media Predictions for 2017

Simply Measured

Their versatility allows brands to advertise whatever form of content suits them best. When all of this is coupled with the targeting options provided to businesses on the Facebook ad network, it points towards a grand consolidation of evaluation, messaging, and advertising.

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

Scroll down to download the whole shebang. Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

2016 Social + Digital Marketing Predictions Download. Mobile Advertising Via Social Media = Opportunity. Despite the rise in ad-blocking, social advertising still presents a huge opportunity for brands. Education & Analysis Social Media

7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. Social media is becoming increasingly visual, with each channel prioritizing videos and images both algorithmically and, as I am sure you’ve noticed in your analysis of your own social channels, performance results.

UGC 57

What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016

Simply Measured

2016 Instagram Strategy Kit Download. Advertising Dollars Are Being Spent on Google and Facebook. The KPCB Report shares that Google and Facebook own 76% of internet advertising growth in the USA — and this percentage is only rising.

The ROI of Knowing Your Social ROI

Simply Measured

Ron Schott, who runs Global Advertising and Social Ads at Microsoft, had this to say: If we want a seat at the table when it comes to budgets, we need to be able to prove how our efforts impact the bottom line. Social advertising needs to be just as grown-up as display, search, and TV.

ROI 42

Is Social Media the New TV for Brands?

Simply Measured

Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. In such a move, the paper could conceivably cultivate a community, larger audience, and include calls-to-action for digital subscriptions (and even run advertisements for revenue generation).

What Your 2017 Marketing Budget Needs to Include

Simply Measured

Between the holidays , wrapping up end-of-year analysis (no pun intended), and conducting the necessary research and meetings to make sure your budget plan/request is rock solid and actually effective, it can be hard to get a budget plan signed, sealed, and delivered by the first week of January.

Video 35

5 Ways You Can Grow Your Instagram Account Without Ads

Simply Measured

2016 Instagram Strategy Kit Download. The Simply Measured Instagram Competitive Analysis can help you see what’s working for other brands in your niche and/or competitive brands. But, it’s no less invasive that using paid advertising. Education & Analysis Social Media

Top Influencers Weigh In on Social Attribution: What Did They Say?

Simply Measured

” How to Define Social Impact and Communicate Your Performance Download. When I worked at CISCO, it was really disruptive for me to go to the advertising team, spending $100 million per year, to say “Give me some of that for social.”

How Coca-Cola Built Its Liquid, Linked Social Campaign for Olympics 2016

Simply Measured

The brand has come a long way since, as has advertising, from radio and print in the 1920s to digital media today. The Social Marketer’s Content Optimization Cheat Sheet Download. Education & Analysis News & Events Social Media

Class 45

Do You Speak the Language of Your CEO?

Simply Measured

Social Attribution Education Kit Download. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download. Each networks’ advertising platform may give us insight into that question. Education & Analysis Social Media

ROI 37

CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Download this report to learn about the emerging role of social media analysis.

B2B 71

You Really Can’t Afford to Commit These Seven Social Media Sins Anymore

Simply Measured

The 2016 State of Social Marketing Download. To be fair, they do directly answer a lot of their followers’ tweets which is awesome – and may explain why their account gets plenty of engagement despite their always-be-advertising mentality. Education & Analysis Social Media

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Search advertising–done that. Display advertising–done that. Impressions – You probably know this term already if you work in digital advertising. Clarifying the Role of Social Media Download.

5 Things Your Brand Could Learn From The Bachelor’s Social Strategy

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. 47 percent of online customers use ad blocking technology, making consumers difficult to reach through traditional advertising. The Bachelor : everyone’s Monday night guilty pleasure.

Social Media IRL: Facebook Starts Attributing Unattributable Revenue

Simply Measured

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. The Social Marketer’s Guide to Social Media ROI Download Today! With these partnerships, Facebook will be able to expand the value they demonstrate to advertisers.

GPS 24

Does Marketing Really Need More Data?

Simply Measured

Why Isn’t Your Analysis? But marketing and advertising in 2016 isn’t just about one big idea. The Social Marketer’s Guide to Hyper-Targeting Download. How to Match Analysis to Strategy. Education & Analysis Social Media

Data 21

9 New Year’s Resolutions All Marketers Should Consider

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. With the prevalence of digital advertising continuing to skyrocket , make a commitment this year to learn more about the digital advertising ecosystem. The Social Media Marketer’s Blueprint for Success Download.

How to Retarget a Lost Audience and Why It’s Important

Simply Measured

The Social Marketer’s Guide to Hyper-Targeting Download. 2017 Social Marketing Planning Guide Download. 63% of marketers take retargeting budgets from display advertising. Education & Analysis Social Media

The Most Surprising Things About Marriott on Twitter

Simply Measured

2017 Social Marketing Planning Guide Download. The post below received the most number of replies in Q4 2016: @PatelJenn of a Marriott advertisement on a particular website does not indicate the programming represents the views of our company.

Extend the Invitation: What Kids Eating Kale Teaches Us About Content Marketing

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. How to Drive More Web Traffic From Social Media Download. For my friends out there who dabble in digital advertising, this is your version of the “look alike” strategy. Editor's Pick Education & Analysis

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers.

API 21

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity SMM

Jasper Krog reviews the five essential areas to consider when formulating and executing a Facebook marketing strategy, starting with analysis (of internal resources, your target market and competitors) and working through setup, management, and advanced techniques (e.g.

Tips 109

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

Most effectively use Twitter advertising? Two new features for self-service advertisers by Twitter Advertising Blog. This can be useful both for searching for tags for your own content and for competitive analysis”) and Tweetreach.

Tips 78

Sell More This Holiday Season: A Note to eCommerce Marketers

Simply Measured

How to Optimize Content Using Social Attribution Download. I used to manage digital advertising campaigns. Owned, Earned, Paid, and Dark Social: Definitions, and Where to Begin Download. Education & Analysis Social Media

10 Ways Small Business Can Use Facebook Live Video Streaming

Pam Moore

Supporting Resources: Audience Analysis Worksheet (download free worksheet). Facebook Advertising Foundations: Do These 5 Things Before Spending a Dime . Facebook Boosted Post vs Other Advertising Options .

Instagram Stories vs SnapChat in a Nutshell – What You Need to Know

Pam Moore

You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. Facebook advertising platform.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it.

B2B 140

The Shift To TV Everywhere

Twist Image

The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model.

What True Collaboration in Digital Marketing Looks Like (And How I Learned It)

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Search advertising–done that. Display advertising–done that. Impressions – You probably know this term already if you work in digital advertising. Clarifying the Role of Social Media Download.

Are You Measuring Your Social Media Efforts?

Idaconcpts

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective.

45 Marketing Tools to Consider for 2017

Razor Social

Other useful features include Form Analysis for improving form completion rates, Feedback Polls to help you better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails.

Tools 50

101 Marketing Tools and Technology Tips for 2017

Razor Social

Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements. For example, if you write a blog post on marketing tools, the optin could be a PDF download of the marketing tools.

Tools 54

How Book of the Month Club Is Building a Vibrant Community on Instagram

Simply Measured

Remember those Book of the Month Club advertisements you used to see as you flipped through your magazine? 10 Tips for Increasing Brand Engagement on Instagram Download. Brand Profiles & Case Studies Education & Analysis

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign.

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

It turns out that discoverability, getting a consumer to download your app and use it isn't even half of the challenge. You got the consumer to find you, download your app and engage. In fact, fully 63% of app users will become inactive within 30 days after downloading an app. That churn rate is up from 58% in last year's analysis. By the third month post-download, 80% of users have abandoned an app, per this latest research, up from 75% in the earlier analysis.".

5 Things Your Brand Could Learn About Social Strategy from “The Bachelor”

Simply Measured

2017 Digital Marketing Predictions From the Experts Download. Forty-seven percent of online customers use ad-blocking technology, making consumers difficult to reach through traditional advertising. “The Bachelor” : everyone’s Monday night guilty pleasure.