Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. It is essential to pay attention to the appropriate advertising metrics in order to gain insights into the effectiveness of your B2B marketing initiatives.

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Metrics B2B ROI Advertising 140

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Enter brand sentiment analysis! What is brand sentiment analysis?

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Sentiment Analysis Brands How To 52

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Are they using social media, billboards, or something else?

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Analysis How To Marketing Price 52

Audiense

JUNE 27, 2018

Amongst the most relevant media for the sector, those most focused on marketing and advertising (with smaller and niche audiences such as Campaign Media or CMO.com) may be more attractive in a media strategy and earn more investment than more general media. which articles have had most resonance in social media?,

Analysis 96

Analysis Advertising Journal B2B 96

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media deserves more investment. Set Your Goals.

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B2B Social Media Strategy How To 130

SocMed Sean

JULY 23, 2018

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond. Facial Recognition.

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Social Media Avatar Virtual World Metadata 242

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K

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Influencer Social Media Strategy Marketing 59

Social Media Strategies Summit

SEPTEMBER 12, 2019

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

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Advertising CPM CPC Buy 118

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

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Social Media Meme Advertising Strategy 220

Devumi

FEBRUARY 18, 2015

The Devumi blog is chock full of ideas to help move your social media marketing forward. The most successful social media business accounts will be massive, sprawling communities bursting with users, comments, and information. How you can make a bit of sense of all this is through social media data analysis.

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Analysis Data Social Media How To 60

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. But be careful. But here’s the thing.

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Metrics Examples Marketing HootSuite 107

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all.

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Social Media Strategy Apple iPhone 59

agora pulse

AUGUST 1, 2019

When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. Just how small is micro? This is a win-win for both sides.

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Influencer Social Media Survey Campaign 124

Rebekah Radice

JANUARY 7, 2019

It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. I’ve broken down 8 steps to help you measure each aspect of your social media performance. How to Measure Social Media Performance. So how do you get started?

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Social Media How To Metrics URL 145

SocMed Sean

APRIL 28, 2017

Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products.

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Social Media Advertising Issues Products 210

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. Social Zoom Factor holiday podcasting schedule. Audience Analysis Worksheet.

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Social Media How To Marketing ROI 165

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Social Media Engagement Strategy How To 130

Keyhole.co

DECEMBER 13, 2022

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. Analysis of Netflix’s social media accounts.

Social Media 52

Social Media Strategy Meme Trends 52

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. We might be biased here, but it’s our blog so we’ll put Unmetric at the top. CoSchedule.

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Analytics Tools Social Media Curation 125

agora pulse

AUGUST 6, 2020

Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? Social Media Manager Job Responsibilities.

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Social Media Management Social Media ROI Skills 103

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

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Strategy Social Media Loyalty UGC 69

Keyhole.co

OCTOBER 13, 2023

49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting requires a lot of work. What is social media recruiting?

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Social Media Reputation Social Networking Hashtag 59

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

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Engagement Social Media Strategy Meme 52

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. It helps them add to the social proof of people using and appreciating their products.

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull.

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Fashion Platform Engagement Social Media 52

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands.

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Curation Social Media Strategy Content 52

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. It helps them add to the social proof of people using and appreciating their products.

Social Media 52

Social Media Strategy YouTube Trends 52

Pam Moore

NOVEMBER 12, 2017

If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business.

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Social Media Marketing Training Skills 166

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Sherrilynne Starkie

JUNE 29, 2014

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes.

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Sysomos Analytics Tools Radian6 333

Hootsuite

MAY 3, 2021

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog.

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Sample Code Social Media HootSuite URL 145

Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. This is quickly becoming the norm, as approximately 63% of customers now anticipate companies to offer customer support through social media.

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Examples Social Media Brands Issues 52

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Social Media Apple Trends Reputation 59

Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012.

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Nielsen Social Media Statistics Sentiment 241

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

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Research Social Media Marketing Retail 265

SocMed Sean

MARCH 1, 2022

Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. While YouTube has been around longer than many social media platforms, it continues to grow at a fast rate. Is YouTube dying?

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YouTube Strategy Automotive Marketing 204