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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event.

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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

How this impacts advertising beyond iOS users. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. What About Non-iOS Users?

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

System 201
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

System 161
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How to analyze customer reviews for brand insights

Sprout Social

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. To connect to Glassdoor, you will need a Glassdoor API key.

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A Walk Through Twitterā€™s Walled Garden

The Realtime Report

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

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