Jon Loomer

JANUARY 26, 2021

How this impacts advertising beyond iOS users. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well. How that prompt directly impacts Facebook ads.

Aggregator 212

Aggregator Facebook Apple Training 212

Jon Loomer

FEBRUARY 15, 2022

Other events advertisers are most likely to use would be the Purchase or CompleteRegistration events. I’d recommend using the largest retention possible for most advertisers since this is going to shrink your audience. ” Select the “Aggregated Value” option and the default option will be “Frequency.”

Eventful 198

Eventful API Aggregator Facebook 198

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207

Privacy Advertising Aggregator Report 207

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Jon Loomer

JANUARY 25, 2022

Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202

Report Tips Aggregator Facebook 202

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 273

Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

APRIL 26, 2021

TikTok also offers branded hashtag challenges as an advertising option. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. One good example is the #bottlecapchallenge which encourages people to kick the cap off the bottle.

Brands 195

Brands Hashtag UGC Aggregator 195

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. A year ago around this time, advertisers were trying to convince clients that the numbers Facebook reported were legit. AND view-through conversions?

URL 204

URL Examples Facebook Analytics 204

Jon Loomer

JANUARY 12, 2020

Here’s a post I recently shared to my page, complete with the associated engagement… And here’s the news feed version of the ad itself, that was customized to have a square image (it is otherwise the “existing” post)… The ad version does not display the aggregated engagement.

Facebook 170

Facebook Aggregator Meme URL 170

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. What’s more, they’re increasingly doing something about it. Tracking and attribution will get harder.

Privacy 195

Privacy Marketing Data Reputation 195

Twist Image

APRIL 4, 2011

There isn't enough advertising to go around. Ultimately, Sorrell feels like AOL overpaid for this property - especially considering that it's just "an aggregator of other people's content," and that if the general public has an appetite for quality journalism, it may well have to look towards the government to fund it.

Advertising 111

Advertising Content Adwords iPad 111

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). And there, of course, is the potential issue. Ranked and Unranked Events.

Eventful 201

Eventful Report Facebook Aggregator 201

Sherrilynne Starkie

JUNE 29, 2013

Facebook advertising facts. Facebook Featured Headline Social Media Facebook Reader Google Reader News aggregator' PLEASE LIKE MY FACEBOOK PAGE. Related articles. Goodbye, Google Reader: 5 Alternatives to Get Your RSS Feed Fix. Facing the música: I select a Google Reader replacement.

Features 271

Features Google Reader Facebook Flipboard 271

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Check out these search options that appear when a user clicks on the search bar. Run ads and promoted Pins. Get started on Pinterest today.

Aggregator 117

Aggregator Analytics Trends Upcoming 117

Jon Loomer

MAY 3, 2022

There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers. No advertising. You might see the number of listens next to the post for your episode, but that was really it. You couldn’t build your subscribers with ads.

Facebook 202

Facebook RSS Aggregator Mobile 202

Jon Loomer

SEPTEMBER 8, 2020

The Facebook pixel allows advertisers to better track, optimize, and target. These are the three most critical aspects of advertising, leading to the success or failure of your efforts. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. One final point.

Eventful 199

Eventful Facebook Conversation Advertising 199

Bill Hartzer

MARCH 18, 2011

A patent portfolio related to keyword advertising and conventional search will be auctioned off on March 31st, 2011 in New York City. The collection of patents that will be auctioned off disclose the following: – A content-based method that enhances conventional keyword based advertising approaches produced by a search query.

Advertising 94

Advertising RSS Aggregator StumbleUpon 94

Jon Loomer

DECEMBER 26, 2022

” Then click the “Refine by” menu and select “Aggregated Value.” When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.” In other words, your audience will only include those who fired the PageView event at least two times.

Facebook 184

Facebook Aggregator Eventful Conversation 184

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This post is meant to provide some clarity.

Eventful 209

Eventful Conversation Facebook URL 209

Jon Loomer

OCTOBER 19, 2020

By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set.

System 201

System Facebook API Aggregator 201

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. It all comes down to access.

Eventful 209

Eventful How To Facebook Aggregator 209

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Using the Performance Summary tool, you can investigate topics that are most relevant to your audience.

Facebook 113

Facebook How To Aggregator Metrics 113

Webbiquity SMM

FEBRUARY 14, 2020

This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns. Fortunately, the information you’ll need is easy to find.

Skills 165

Skills Social Media Social Media Management How To 165

Jon Loomer

OCTOBER 20, 2020

By granting a partner access, they can use it for advertising. You can choose whether a partner can view aggregated insights for a line of business. You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set.

System 160

System Facebook API Aggregator 160

Ignite Social Media

AUGUST 30, 2019

The new Insights and Research hub is divided into three sections: People Insights, Industry Insights and Advertising insights. People Insights : In this section, marketers can learn about LinkedIn audiences at an aggregate level – such as who they are, where they’re from, and what they engage with. Interested in knowing more?

Trends 84

Trends Aggregator LinkedIn Influencer 84

Jon Loomer

SEPTEMBER 28, 2017

Now advertisers can target these customers through Offline Event Custom Audiences. Let’s take a closer look at Offline Event Sets and how advertisers can create audiences to target these customers with their Facebook ads. Refresher: Offline Event Sets. This is where you can add logic for value and frequency.

Eventful 155

Eventful Facebook How To Aggregator 155

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. Limited Reporting: Aggregated Event Measurement.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Jon Loomer

JANUARY 8, 2020

Let’s take a closer look at the Learning Phase and how it impacts your advertising… What is the Learning Phase? If you have multiple ad sets, the number isn’t aggregated. Any action that you take as an advertiser that limits volume of actions for an ad set is going to affect the Learning Phase.

Facebook 175

Facebook Campaign Aggregator Advertising 175

Ignite Social Media

APRIL 17, 2017

They’ve added aggregate video views for a page instead of just individual video views and they are simplifying aggregate video views by just including 3-second views (eliminating 10-seconds). These metrics matter to advertisers. With the amount of dollars spent on social advertising, $1.3 s stock price.

Metrics 84

Metrics Instagram Video comScore 84

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

Conversation 135

Conversation Review Marketing How To 135

Jon Loomer

FEBRUARY 15, 2023

The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement. The easy solution is to create a custom conversion that maps to that custom event.

Eventful 178

Eventful Aggregator Google Conversation 178

Jon Loomer

APRIL 24, 2019

Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Note that this includes and goes beyond Facebook — not only the organic referrals from Google and others, but your non-Facebook advertising efforts. Conversion Optimization.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

JULY 29, 2019

Instagram and Facebook feeds are still the most prominent placements for an advertiser to go, however, there are new placements like Instagram stories that create plenty of other opportunities. This is a very helpful tool as the aggregate for your results are still seen at the ad set level. #4 4 Keep Testing.

UGC 167

UGC Facebook CPA Upcoming 167

Jon Loomer

FEBRUARY 13, 2023

Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. If that’s the case for you, create a custom conversion that maps to the custom event. Now you should be able to add your custom conversion to your report as a new column. This will assure that the results are more complete.

Eventful 182

Eventful Aggregator Widget Conversation 182

Idaconcpts

MAY 13, 2012

Ranging from Facebook to Google to Zynga, thousands of companies are building sustainable businesses on the aggregation of personal data. The main problem with data aggregation is that malicious developers are not only accessing your information, but they are also able to access your personal identifiable information (PII).

Data 132

Data Aggregator Skills Eventful 132

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value. This post is meant to provide some clarity.

Eventful 118

Eventful Conversation Facebook URL 118

Mindjumpers

NOVEMBER 23, 2012

Add Social TV, “Social Nicheworks”, co-creating prosumers and aggregators, hyper connectivity and social search to the list of trends to be on the lookout for in 2013 as well. These mobile smartphone users are exposed to more opportunities for advertising and marketing, with greater immediacy and relevance, than ever before.

Social Media 269

Social Media Nielsen Aggregator Mobile 269